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  • All HBS Web  (1,495)
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    • Events  (6)
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Show Results For

  • All HBS Web  (1,495)
    • People  (10)
    • News  (412)
    • Research  (852)
    • Events  (6)
    • Multimedia  (15)
  • Faculty Publications  (482)
← Page 44 of 1,495 Results →
  • 22 Apr 2021
  • News

Leading for a Better World in Boston; Virtual Event Showcases Japan Fellowship

moderator David Harris (MBA 1984), talked about addressing the complexities of hunger during COVID-19 with panelists Ajay Relan, founder of #HashtagLunchbag, an effort to feed the homeless and hungry through social View Details
Keywords: Margie Kelley
  • 11 Jan 2018
  • News

Taking the High Road

James Cash is the James E. Robison Professor of Business Administration, Emeritus. In this interview, he advocates for patience and understanding in a world of instantaneous media and rapid-fire social and... View Details
  • Web

Club Conferences | MBA

Conference March 9, 2025 Social Impact Club Future of Work Club Entertainment & Media Conference March 29, 2025 Entertainment & Media Club Business of Sports Club... View Details
  • 01 Dec 2018
  • News

3-Minute Briefing: Jeffrey Dunn (MBA 1981)

later worked at Nickelodeon and HiT Entertainment—SpongeBob SquarePants, Dora the Explorer, and Thomas the Tank Engine. There’s nothing better than working for a kids’ media company when you have young kids. You have a living laboratory... View Details
Keywords: April White
  • 01 Dec 2009
  • News

Online Entrepreneur

growth of social media as an important business tool, “Communispace offers the only social-networking model with a proven track record of providing real business value and competitive advantage to... View Details
Keywords: awards; News, Library, Internet, and Other Services; Information; Management, Scientific, and Technical Consulting Services; Professional Services
  • Fast Answer

Music & Activism: Market Research Resources

I find information on trends on social media, digital music and the web? eMarketer
Market data, statistics, and analysis on the Internet, e-business, online marketing, media, and emerging technologies. Business Insider Reports on... View Details
  • Fast Answer

Research Tools

the web. Researchers can save and store their visualizations under a personal profile, share them via social media or embed them on a site or blog.  View Details
  • 25 Apr 2014
  • News

Taking up the issue of climate change

vice chair. He and his wife also cofounded the Environmental Media Association, which encourages environmental awareness in the entertainment industry. "We believe that the overwhelming environmental issue facing the world right now is... View Details
  • 25 Aug 2014
  • News

Gerald Chertavian, MBA 1992

Since founding Year Up in 2000, Gerald Chertavian has steadily grown the endeavor from its initial class of 22 students. The nonprofit now operates in 12 cities across the United States, employs 400, and has an annual budget of $70 million. While those numbers—as well... View Details
Keywords: Susan Young
  • March 2016
  • Supplement

Advertising Experiments at RestaurantGrades

By: Weijia Dai, Hyunjin Kim and Michael Luca
This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The... View Details
Keywords: Experimental Methods; Analytics; Web Technology; Marketing; Digital Marketing; Analysis; Performance Effectiveness; Social Media
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Dai, Weijia, Hyunjin Kim, and Michael Luca. "Advertising Experiments at RestaurantGrades." Harvard Business School Spreadsheet Supplement 916-702, March 2016.
  • 01 Sep 2010
  • News

Webinars Offer Career Advice

Looking for sound advice on how to use social media for career advancement, or how to get on a corporate board? These are two of nine topics covered by the fall lineup of a yearlong Webinar series presented... View Details
  • 01 Mar 2004
  • News

He Loves New York

New York magazine lacks in profit and prospects, it makes up for in the social cachet it can bestow on the owner in the media and cultural capital of the United States,” opined the New York Times (December... View Details
  • Portrait Project

Debbie Rosenbaum

Subsequently, my family stressed the importance of cultural awareness, social tolerance, and mastery of another language. But early on, I discovered that effective communication does not necessarily require verbal dialogue. In fact, I did... View Details
  • 17 Feb 2011
  • News

Field Report: Rwanda

a private media company and Karisimbi client. The group worked with Tele-10 to identify ways to improve its advertising sales process for radio advertising and to help improve customer service for its satellite television business. “We... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services
  • February 2019
  • Case

Halliday's OASIS

By: Scott Duke Kominers and Nicole Tempest Keller
Wade Watts has won control of the OASIS – a futuristic, immersive virtual reality game world. He must decide on rules, rights, and marketplace design, balancing the founding principles of the OASIS with the platform’s potentially negative externalities. View Details
Keywords: Managing Markets; Corporate Responsibility; Virtual Reality; Digital Platforms; Management; Corporate Social Responsibility and Impact; Social Media; United States
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Kominers, Scott Duke, and Nicole Tempest Keller. "Halliday's OASIS." Harvard Business School Case 819-106, February 2019.
  • 24 Apr 2014
  • News

Using technology to create a platform for discussion

Having grown up outside Silicon Valley, Linda Leung (MBA 2014) is comfortable with integrating technology and business. It’s no wonder, then, that when she served as online communications manager for the HBS Women Students Association, Leung used View Details
  • Web

2. Integrity & Standards of Conduct | MBA

2. Integrity & Standards of Conduct 2.1 Academic Standards of Conduct 2.1.1 Citing Sources & Plagiarism 2.1.2 Using ChatGPT & Artificial Intelligence (AI) Tools 2.1.3 Classroom Recording, Photography & Social View Details
  • December 2001
  • Background Note

Reporting on Agribusiness in the 21st Century

By: Ray A. Goldberg and Anne M Fitzgerald
Agriculture is not what it used to be. Neither is coverage of the industry by news organizations. A century ago, about 40% of the U.S. population lived on the farm, and one in three U.S. jobs was tied to agriculture. It made sense for daily newspapers to cover farming... View Details
Keywords: Agribusiness; Newspapers; Media; Perception; Change; Agriculture and Agribusiness Industry; United States
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Goldberg, Ray A., and Anne M Fitzgerald. "Reporting on Agribusiness in the 21st Century." Harvard Business School Background Note 902-421, December 2001.
  • May–June 2024
  • Article

Should Your Brand Hire a Virtual Influencer?

By: Serim Hwang, Shunyuan Zhang, Xiao Liu and Kannan Srinivasan
Followers respond more favorably to sponsored posts by virtual influencers versus those by humans, costs are lower, and creating an influencer from scratch allows marketers to introduce more diversity. View Details
Keywords: Social Media; AI and Machine Learning; Brands and Branding; Power and Influence
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Hwang, Serim, Shunyuan Zhang, Xiao Liu, and Kannan Srinivasan. "Should Your Brand Hire a Virtual Influencer?" Harvard Business Review 102, no. 3 (May–June 2024): 56–60.
  • 05 Apr 2021
  • Blog Post

The MBA Response: A Calling to Leadership & Service

helped Anar Foods manage a social media strategy, and laid the foundation for launching a new frozen-food product line. Anar Foods expressed their gratitude, “This program has been life-altering for me. It's... View Details
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