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- Faculty Publications (10,322)
Show Results For
- All HBS Web
(18,555)
- People (25)
- News (3,337)
- Research (12,378)
- Events (96)
- Multimedia (276)
- Faculty Publications (10,322)
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- April 2019 (Revised June 2019)
- Teaching Plan
Innovation and Business in Emerging Markets
By: Geoffrey Jones, Tarun Khanna, Nataliya Langburd Wright and Morgan Spencer
Teaching Plan for HBS No. 319-110. View Details
- September 2007 (Revised November 2007)
- Case
Bunge: Food, Fuel, and World Markets
By: Tarun Khanna, Santiago Mingo and Jonathan West
In 2007, Bunge, an agribusiness company, had over $26 billion in worldwide sales and was considered, along with Cargill and Archer Daniels Midland (ADM), one of three very integrated worldwide agribusiness companies. Headquartered in White Plains, NY, the company has... View Details
Keywords: Globalized Firms and Management; Operations; Organizational Design; Situation or Environment; Strategy; Agriculture and Agribusiness Industry; White Plains; Brazil
Khanna, Tarun, Santiago Mingo, and Jonathan West. "Bunge: Food, Fuel, and World Markets." Harvard Business School Case 708-443, September 2007. (Revised November 2007.)
- February 17, 2008
- Article
Family First In Tough Marketing Times
By: John A. Quelch
Quelch, John A. "Family First In Tough Marketing Times." FT.com (February 17, 2008).
- October 2000 (Revised August 2001)
- Teaching Note
Alloy.com: Marketing to Generation Y TN
By: John A. Deighton
Teaching Note for (9-500-048). View Details
- January 1996
- Teaching Note
Marketing The National Hockey League TN
Teaching Note for (9-596-059). View Details
Keywords: Sports Industry
- October 1981 (Revised June 1982)
- Case
Concept Devices, Inc.: International Market Entry
Concept is a highly touted startup venture in distributed data processing computers. The company has only made one sale to date, but has an order backlog for its unique product and expects an almost vertical growth curve. The company has been courted seriously by... View Details
Bonoma, Thomas V. "Concept Devices, Inc.: International Market Entry." Harvard Business School Case 582-052, October 1981. (Revised June 1982.)
- October 1979 (Revised December 1981)
- Case
Olympia Brewing Co.: Market Forecasting (A)
Reibstein, David J., and George S. Yip. "Olympia Brewing Co.: Market Forecasting (A)." Harvard Business School Case 580-027, October 1979. (Revised December 1981.)
- 1988
- Book
Multinational Marketing Management: Cases and Readings
By: Robert D. Buzzell and John A. Quelch
Buzzell, Robert D., and John A. Quelch. Multinational Marketing Management: Cases and Readings. Reading, MA: Addison-Wesley Publishing Company, 1988. (Second edition, Global Marketing Management with R. Buzzell and C. Bartlett, 1992. Third edition, Global Marketing Management with R. Buzzell and C. Bartlett, 1995. Fourth edition, Global Marketing Management with C. Bartlett, 1999.)
- May 1987 (Revised August 1995)
- Case
State and Markets in South Korea
Gomes-Casseres, Benjamin. "State and Markets in South Korea." Harvard Business School Case 387-181, May 1987. (Revised August 1995.)
- December 2018
- Supplement
iyzico: Fundraising in Emerging Markets (B)
By: Marco Di Maggio and Gamze Yucaoglu
The case opens in July 2016 as Barbaros Ozbugutu, co-founder and CEO of the Istanbul-based payment technology start-up iyzico, contemplates the pros and cons of the different term sheets the company has received for its Series C round. The case then informs the reader... View Details
Keywords: Iyzico; Fundraising; Business Startups; Venture Capital; Emerging Markets; Negotiation Offer; Decision Choices and Conditions
Di Maggio, Marco, and Gamze Yucaoglu. "iyzico: Fundraising in Emerging Markets (B)." Harvard Business School Supplement 219-065, December 2018.
- November 1997
- Article
Rethinking Market Research: Putting People Back In
By: Gerald Zaltman
Zaltman, Gerald. "Rethinking Market Research: Putting People Back In." Journal of Marketing Research (JMR) 34, no. 4 (November 1997).
- 1993
- Book
The Rise and Fall of Mass Marketing
By: G. Jones and R. S. Tedlow
Jones, G. and R. S. Tedlow, eds. The Rise and Fall of Mass Marketing. London: Routledge, 1993.
- February 2008
- Course Overview Note
Conceptual Overview of Real Estate Options in Emerging Markets
By: Nicolas P. Retsinas and Ben Creo
A conceptual overview of real estate investments in emerging markets and descriptions of suggested modules, cases, and discussion questions for a course on this topic. Intended for instructors, this overview describes the nature of emerging markets and how real estate... View Details
Keywords: Emerging Markets; Investment; Situation or Environment; Cases; Curriculum and Courses; Real Estate Industry
Retsinas, Nicolas P., and Ben Creo. "Conceptual Overview of Real Estate Options in Emerging Markets." Harvard Business School Course Overview Note 208-109, February 2008.
- June 23, 2003
- Article
Economic Theory on Media Markets is Flawed
By: David A. Moss and Michael Fein
Moss, David A., and Michael Fein. "Economic Theory on Media Markets is Flawed." Financial Times (June 23, 2003), p. 13.
- 16 Jun 2009
- Research Event
Business Summit: The Future of Market Capitalism
agonizing dilemma: Wealth creation comes from market capitalism, yet the market system has been hard for many parts of society, resulting in insecurities and inequalities. Under political pressure to make... View Details
Keywords: Re: Michael E. Porter
- 04 Feb 2009
- Working Paper Summaries
Unravelling in Two-Sided Matching Markets and Similarity of Preferences
Keywords: by Hanna Halaburda
- March 9, 2021
- Article
Addressing Consolidation in Health Care Markets
By: Leemore S. Dafny
This Viewpoint proposes three steps the Biden administration can take to slow consolidation within health care, which has been shown to raise costs without improving service or quality: better fund federal antitrust enforcement agencies; appoint agency heads committed... View Details
Keywords: Antitrust Issues And Policies; Health Care and Treatment; Markets; Consolidation; Competition; Government Administration
Dafny, Leemore S. "Addressing Consolidation in Health Care Markets." JAMA, the Journal of the American Medical Association 325, no. 10 (March 9, 2021): 927–928.
- Article
Market Heterogeneity and Local Capacity Decisions in Services
By: Dennis Campbell and Frances X. Frei
We empirically document factors that influence how local operating managers use discretion to balance the tradeoff between service capacity costs and customer sensitivity to service time. Our findings, using data from one of the largest financial services providers in... View Details
Keywords: Customer Satisfaction; Cost; Standards; Service Delivery; Service Operations; Performance Capacity; Performance Productivity; Financial Services Industry; United States
Campbell, Dennis, and Frances X. Frei. "Market Heterogeneity and Local Capacity Decisions in Services." Manufacturing & Service Operations Management 13, no. 1 (Winter 2011): 2–19. (Lead Article.)
- March 1981 (Revised November 1984)
- Background Note
Market Selection and Direction: Role of Product Portfolio Planning
Discusses alternative approaches to product portfolio planning, including those of the Boston Consulting Group, General Electric/McKinsey, and the PIMS Program. Examines how portfolio planning can be used in the processes of market selection and setting of business... View Details
Keywords: Product Marketing
Yip, George S. "Market Selection and Direction: Role of Product Portfolio Planning." Harvard Business School Background Note 581-107, March 1981. (Revised November 1984.)
- September 2009
- Teaching Note
HubSpot: Inbound Marketing and Web 2.0 (TN)
By: Thomas J. Steenburgh and Jill Avery
Teaching Note for 509-049. View Details