Publications

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April 2011 (Revised May 2011)
Case

EMC2: Delivering Customer Centricity

By: Thomas Steenburgh and Jill Avery

This case introduces the concept of customer centricity and traces its development at EMC, the world's leading data storage hardware and information management software company. EMC's customers had historically relied on EMC salespeople to guide them through the... View Details

Keywords: Business Model; Interpersonal Communication; Customer Relationship Management; Knowledge Acquisition; Marketing Strategy; Organizational Change and Adaptation; Salesforce Management; Social and Collaborative Networks; Internet; Information Technology Industry

September–October 2023
Article

A Rising Tide Lifts All Boats: The Effects of Common Ownership on Corporate Social Responsibility

By: Mark R. DesJardine, Jody Grewal and Kala Viswanathan

Common owners face an incredible investment challenge: managing systematic risk. Because common owners hold shares in multiple firms across an industry, an action (or inaction) by one firm that affects industry peers is felt more severely by common owners than by... View Details

Keywords: Common Ownership; Environmental Sustainability; Corporate Social Responsibility and Impact; Institutional Investing; Corporate Governance; Risk and Uncertainty; Investment Return

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August 2023
Case

WayCool: Reimagining the Food Supply Chain

By: Paul Gompers and Kairavi Dey

Founded in 2015, WayCool, is an Indian agri-tech start-up that built a B2B operation acquiring fruits and vegetables from product-specific agriculture companies and small-holding farmers. It sold them to business customers, such as local retail stores, restaurants, and... View Details

Keywords: Agribusiness; Digital Transformation; Operations; Business Strategy; Supply Chain; Performance; Business Startups; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Technology Industry; Web Services Industry; Asia; South Asia

May 2002
Case

Mellon Investor Services

By: Thomas J. DeLong

James Aramanda, head of Mellon Investor Services, must decide how to change the focus of his business. He works with consultants to create a change strategy to enhance a business that is already doing well. Will he be able to interest his professionals in changing the... View Details

Keywords: Organizational Change and Adaptation; Change Management; Innovation Leadership; Growth and Development Strategy; Business Strategy; Management Teams; Financial Services Industry; Insurance Industry; United States

To succeed, a new company must rally investors, staff, customers, and the media around a good story. But often that narrative turns out to be wrong, and entrepreneurs realize they need to change direction. How that shift is communicated can have a huge impact on a... View Details

15 Jul 2008
First Look

First Look: July 15, 2008

distributional issues, and the likely effects of reforms to tax provisions such as the AMT are considered. Download the paper from SSRN.com ($5): http://www.nber.org/papers/w14149 Inexperienced Investors and Bubbles Authors:Robin Greenwood and Stefan Nagel Abstract We... View Details

Keywords: Martha Lagace

May 2011 (Revised March 2012)
Case

Nanda Home: Preparing for Life after Clocky

By: Elie Ofek and Jill Avery

Gauri Nanda, the inventor of Clocky, the alarm clock that rolls off the bed stand and forces its owner to find it, has to make critical decisions regarding the future of her nascent company. As sales of Clocky show signs of declining, she must decide whether to... View Details

Keywords: Brands and Branding; Management; Electronics Industry

09 Apr 2007
Research & Ideas

Industry Self-Regulation: What’s Working (and What’s Not)?

should managers know most about self-regulation? Michael Toffel: A growing number of firms are expressing concern about the societal aspects of industrial activities. In the 1990s, most were focused on the activities within their own... View Details

Keywords: by Martha Lagace

14 May 2013
Blog Post

Fellow HBS Classmates Enriching the Internship Experience

I am not sure how my internship in Los Angeles would have gone had it not been for the presence of some really great HBS classmates. They provided company and comfort when I needed it the most (not to mention a plethora of great Facebook photos).Employers often View Details

Keywords: Entertainment / Media / Sports

01 Mar 2004
What Do You Think?

Are Customer Loyalty Initiatives Worth the Investment?

Reichheld, The Loyalty Effect). Instead of joining a debate, many respondents decried the misuse of the term "customer loyalty management" and superficial attempts to manage the phenomenon. In the view of Theresa Quintanilla,... View Details

Keywords: by James Heskett

18 Jul 2016
Blog Post

Coming to HBS after Military Service

As I prepared to separate from the United States Navy, many people warned me about the challenges I would soon face. My transition from the Navy to HBS has certainly had its trials, but I would like to focus on the opportunities that... View Details

May 2006 (Revised November 2006)
Case

China: To Float or Not To Float? (F)- Alcatel and Strong Chinese Competition

By: Laura Alfaro, Rafael M. Di Tella and Ingrid Vogel

The Chinese operations of Alcatel, a global communications solution provider based in France, were faced with strong local competition and a difficult market. It remained unclear how Alcatel would be able to recover growth in the Chinese market. Initiatives were... View Details

Keywords: Currency Exchange Rate; International Relations; Growth and Development Strategy; Research and Development; Competitive Strategy; Horizontal Integration; Communications Industry; China; France; United States

October 2022
Case

Lyra Health: Transforming Mental Health

By: Rembrand Koning and Nicole Keller

In January 2022, Lyra Health was deciding between several different alternatives to grow the business. Founded in 2015, Lyra Health, was a digital mental health platform that combined technology with human therapists and coaches to deliver high quality mental health... View Details

Keywords: Mental Health; Health Care and Treatment; Corporate Entrepreneurship; Customer Value and Value Chain; Growth and Development Strategy; Expansion; Health Industry; Technology Industry; San Francisco

06 Jul 2020
Blog Post

A Letter from the Women in Investing Club

diversity. This year, we worked tirelessly alongside our Board to focus on these pillars and are excited to share the progress we made and offer a few thoughts on the path forward. 1. Presence on Campus It was our first year as a club... View Details

Research Summary

Overview

My research focuses on cross-boundary teaming within and between organizations and on how leaders enable the complex collaborations through which execution and innovation are accomplished in a dynamic environment. In one stream of my research, I study collaboration... View Details

Research Summary

Studying the Historical Impact of Globalization on Argentina and Chile

A major priority of the business history group within the Entrepreneurial Management Unit at Harvard Business School is the globalization of the research and teaching of business history. Within this broad context, the overall aim of this two-year project is to... View Details

May 2024
Article

The Health Risks of Generative AI-Based Wellness Apps

By: Julian De Freitas and G. Cohen

Artifcial intelligence (AI)-enabled chatbots are increasingly being used to help people manage their mental health. Chatbots for mental health and particularly ‘wellness’ applications currently exist in a regulatory ‘gray area’. Indeed, most generative AI-powered... View Details

Keywords: AI and Machine Learning; Well-being; Governing Rules, Regulations, and Reforms; Applications and Software

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