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  • 08 Apr 2013
  • Research & Ideas

Women’s Summit Celebrates ‘Sisterhood of the Traveling Pantsuit’

"If there is one thing that I hope this event will do, it is change the relationship that each of you has with this remarkable institution. We need you to be a part of... View Details
Keywords: by Katie Koch & Harvard Gazette
  • March 2000 (Revised May 2000)
  • Case

Evolution of eCoverage in the Online Insurance Market, The

David Riker, the founder and chairman of eCoverage, an online insurance company, describes the various phases of company development, such as presenting a business plan, gathering a management team, getting the word out, and running the site. View Details
Keywords: Business or Company Management; Internet and the Web; Business Startups; Insurance Industry
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  • September 2018
  • Article

Aggregation of Consumer Ratings: An Application to Yelp.com

By: Weijia Dai, Ginger Jin, Jungmin Lee and Michael Luca
Because consumer reviews leverage the wisdom of the crowd, the way in which they are aggregated is a central decision faced by platforms. We explore this "rating aggregation problem" and offer a structural approach to solving it, allowing for (1) reviewers to vary in... View Details
Keywords: User Generated Content; Crowdsourcing; Yelp; Social and Collaborative Networks; Information; Internet and the Web; Learning; Mathematical Methods; E-commerce
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  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: The Business of Crowdsourcing

this a scam?' For us, the most important thing we've done is build trust with the community," said James DeJulio, co-founder and chief product officer of Tongal. "Our marketing strategy was to pay people as... View Details
Keywords: by Dina Gerdeman
  • July–August 2024
  • Article

Navigating the Future of Online Advertising with WEB3

By: Frank V. Cespedes and Ben Plomion
or years, digital ad spend was a steadily growing portion of marketing budgets. But online advertising faces challenges that mean a transformative shift in digital marketing. Meanwhile, so-called “Web3” has emerged as a medium that can change ad spend and how personal... View Details
Keywords: Internet and the Web; Advertising; Digital Marketing
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  • 09 Mar 2021
  • News

Community Colleges as Engines of Economic Opportunity

to go into things undaunted with a greater focus on opportunities rather than challenges. In terms of my own vision, I believe our country needs community colleges to deliver. Our students need us to create... View Details
Keywords: Jennifer Gillespie
  • 01 Jun 2020
  • News

Effective Communication in the Age of Zoom

are exactly the same between dating and business. SUGGESTED RESOURCES Greenwald’s “13 Conversation Behaviors To Avoid” 100 Virtual Icebreakers SUGGESTED RESOURCES Greenwald’s “13 Conversation Behaviors To Avoid” 100 Virtual Icebreakers April: View Details
Keywords: Zoom
  • 16 Jul 2021
  • Op-Ed

For Entrepreneurs, the Benefits of Slowing Down

Summer has always been a time to take a breath and slow down. Now that the United States is entering a post-pandemic phase, we have yet another reason to take things a bit slower and stop obsessing about efficiency and speed. One View Details
Keywords: by Jeffrey Bussgang
  • 11 Feb 2021
  • Blog Post

Good Leadership Is an Act of Kindness

"Three things in human life are important. The first is to be kind. The second is to be kind. And the third is to be kind." —Henry James As a professor of business administration in the Organizational... View Details
Keywords: All Industries
  • December 2018 (Revised October 2020)
  • Case

Shiseido: Reinvesting in Brand

By: Jill Avery and Nobuo Sato
Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four... View Details
Keywords: Brand Management; Brand Value; Turnaround; Brand Portfolio; Brand Communication; Global Brands; Digital Marketing; Return On Investment; Marketing ROI; Internet Marketing; Marketing; Marketing Strategy; Brands and Branding; Value; Growth and Development Strategy; Investment Return; Consumer Behavior; Beauty and Cosmetics Industry; Consumer Products Industry; Japan; Asia
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  • 12 Oct 1999
  • Research & Ideas

Women Leading Business: A New Kind of Conversation

both the firm and their own energy. Richard Tedlow will present his observations of "why bad things happen to good companies," focusing on the 1982 and 1986 Tylenol crises. Michael Porter will... View Details
Keywords: Re: Myra M. Hart & Cynthia A. Montgomery
  • 24 Nov 2008
  • Research & Ideas

Harvard Business School Discusses Future of the MBA

levity given the seriousness of the topic at hand. Some of the schools represented had already implemented major MBA program reforms. Others were considering them. But everyone had one View Details
Keywords: by Roger Thompson & HBS Bulletin; Education
  • 02 Nov 2016
  • What Do You Think?

Are Employees Becoming Job 'Renters' Instead of 'Owners'?

to which the trend is a product of nature (declining employee motivation, changing aspirations, shorter-term planning, etc.) or nurture (such things as leadership, hiring policies, organization, incentives,... View Details
Keywords: by James Heskett
  • 14 May 2008
  • Research & Ideas

Getting Down to the Business of Creativity

of this and other questions will no doubt generate further investigations regarding the role creativity plays in organizations and how managers can best cultivate and deploy it in the workplace. "In business, people can go only so... View Details
Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation
  • 01 Mar 2014
  • News

Faculty Q&A: The Future of Foreign Aid

technocrats, I found plenty of talent and resolve to do things better. But the status quo has many allies, and the culture of management is inherently conservative. Liberia is... View Details
Keywords: foreign aid; Government
  • 05 Aug 2014
  • Blog Post

Leverage the Power of Alumni Networks in Recruiting

stood out – the power of the HBS alumni network. Although we talk about it all the time, it is another thing to see it come to life right before your very eyes. During our alumni event, we witnessed alumni... View Details
  • 10 Oct 2018
  • Blog Post

6 Lessons Learned from a Summer of Entrepreneurship

model, our hypotheses, and our assumptions. 5. Be patient really patient. One of the most difficult lessons we learned was that things take a very long time to develop and transpire. Whether it’s designing... View Details
Keywords: Entrepreneurship
  • 05 Dec 2016
  • Blog Post

5 Pieces of Advice for Applying to HBS

do have to offer? What characteristics you bring to the table that will make your section that much better? I bet there are several things about you that no one else can claim, and that’s the good stuff. Tell admissions about them. ... View Details
  • 2021
  • Working Paper

The Value of Descriptive Analytics: Evidence from Online Retailers

By: Ron Berman and Ayelet Israeli
Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we find an... View Details
Keywords: Descriptive Analytics; Big Data; Synthetic Control; E-commerce; Online Retail; Difference-in-differences; Martech; Internet and the Web; Analytics and Data Science; Performance; Retail Industry
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  • 21 Mar 2016
  • Blog Post

MBA/MPA-ID: The Intersection of Policy and Business

often referred to in the form of a career pursuit, but for me it is, and has been a way of life. I have lived to see Uganda’s economy transform over the years, with every trip home a constant reminder View Details