Publications

May 2010 (Revised September 2013)
Case

Friend Bank: The Time for Hope

By: Clayton S. Rose and Aldo Sesia

In 2010, Friend Bank was entering the fifth year of Hope Harris Johnson's ambitious 20-year growth plan to transform her family's one branch community bank into an institution with a substantial presence in southeastern Alabama. Harris Johnson was pleased, so far, with... View Details

Keywords: Family Business; Financial Crisis; Banks and Banking; Growth and Development Strategy; Risk Management; Family Ownership; Competitive Advantage; Banking Industry; Alabama

November 1992 (Revised May 1993)
Case

American Mobile Satellite Corporation

By: Frank V. Cespedes and Laura Goode

American Mobile Satellite Corp. (AMSC) has a license to provide wireless mobile communications via satellite throughout the United States and 200 miles of coastal waters. The first satellite launch is scheduled for 1994 and, in the interim, AMSC is providing limited... View Details

Keywords: Wireless Technology; Decisions; Distribution Channels; Marketing Strategy; Product Development; Sales; Emerging Markets; Resource Allocation; Performance Capacity; Communications Industry; Communications Industry; United States

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May 2008
Case

Sensors Unlimited: Bringing InGaAs Technology to the Market

By: Willy C. Shih

Sensors Unlimited was a small start-up in short-wavelength infrared imaging. Its learning base came out of Bell Labs, RCA's Sarnoff Lab, and the Rockwell Science Center, and as it built its capabilities and ventured into new application areas, it discovered a “killer... View Details

Keywords: Applied Optics; Mergers and Acquisitions; Business Startups; Growth and Development Strategy; Science-Based Business; Commercialization; Aerospace Industry; Technology Industry

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12 Mar 2006
Research & Ideas

Global Poverty Needs a Global Answer

HBS professor emeritus George C. Lodge's idea of a World Development Corporation has been percolating for years—he wrote a seminal article on the proposal in Foreign Affairs in 2002 (reprinted on HBS Working Knowledge). The WDC would be a... View Details

Keywords: by Cynthia Churchwell

27 Sep 2006
Research & Ideas

Report From Egypt: Studying Global Influences

A: In two of the companies, there were no expats among top management and a great deal of sophistication about the best and latest in everything. In one of those, its development lab competes effectively on a world basis with similar... View Details

Keywords: by Sean Silverthorne

September 2006 (Revised September 2007)
Case

VMware, Inc. (A)

By: David B. Yoffie, Ward Bullard, Nikhil Raj and Suja Vaidyanathan

VMware, Inc., the first company to crack the software virtualization market, faces new challenges from competitors' plans to bundle free virtualization solutions in operating systems. VMware, acquired by data storage giant EMC Corp. in 2003, has delivered top-line... View Details

Keywords: Technological Innovation; Growth and Development Strategy; Market Entry and Exit; Open Source Distribution; Competition

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Web

Admissions & Financial Aid - MBA

least two years of full-time work experience, ideally designing and/or developing technology-intensive products; and 4) meet the other criteria for admission to HBS’s MBA Program. To enroll in the MS/MBA: Engineering Sciences Program,... View Details

Web

The Field Method - MBA

involves learning by thinking, doing, and reflecting. Field Immersion Experiences for Leadership Development (FIELD) is a field course giving first-year students meaningful and numerous opportunities to act like leaders, translating their... View Details

Web

Apply to PRIMO - Doctoral

successful application will demonstrate the following: A strong dedication to developing or furthering academic interest and excellence in business research; The ability and desire to participate successfully and enthusiastically in a... View Details

September 2017
Case

Sensing (and Monetizing) Happiness at Hitachi

By: Ethan Bernstein and Stephanie Marton

Inspired by research linking happiness and productivity, Hitachi had invested in developing new “people analytics” technologies to help companies increase employee happiness. Hitachi had begun manufacturing high-tech badges that quantify a wearer’s activity patterns.... View Details

Keywords: People Analytics; Japan; Sociometers; Wearables; Interpersonal Communication; Human Resources; Happiness; Technology Industry; Japan

30 Jan 2024
Research & Ideas

‘Intrinsic Joy’ Sparks Ideas Better than Cash

assistant professor Maria Roche and colleagues. Essentially, the authors write, payment killed the “intrinsic joy” developers felt, a motivation akin to scientists making a big discovery. “So often, money is the quick fix. Or you think it... View Details

Keywords: by Rachel Layne; Technology

14 Dec 2021
Op-Ed

To Change Your Company's Culture, Don't Start by Trying to Change the Culture

something you fix Consider Vince Forlenza’s experience, as former CEO of medical technology maker Becton Dickinson, in developing a more innovative culture to meet the changing competitive landscape. He recently told me, “The barrier that... View Details

Keywords: by Michael Beer

15 Apr 2015
Other Presentation

The Social Progress Paradigm Shift

By: Michael E. Porter

The last 50 years have been dominated by the idea that economic growth is the most direct route to better lives for the world's expanding population. But the signs are everywhere—environmental destruction, inequality, injustice—that economic development alone is not... View Details

Keywords: Society; England; Social Entrepreneurship; Civil Society or Community; Economic Growth; Innovation and Invention; England

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April 2011 (Revised May 2011)
Case

EMC2: Delivering Customer Centricity

By: Thomas Steenburgh and Jill Avery

This case introduces the concept of customer centricity and traces its development at EMC, the world's leading data storage hardware and information management software company. EMC's customers had historically relied on EMC salespeople to guide them through the... View Details

Keywords: Business Model; Interpersonal Communication; Customer Relationship Management; Knowledge Acquisition; Marketing Strategy; Organizational Change and Adaptation; Salesforce Management; Social and Collaborative Networks; Internet; Information Technology Industry