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  • 04 Sep 2018
  • First Look

New Research and Ideas, September 4, 2018

W. Feeley Abstract—Patients and providers are frustrated with seemingly endless data entry. We used our patients’ vested interest in their own health care by actively engaging them in the entry of their own medical information into the EHR. Prior to the implementation... View Details
Keywords: Dina Gerdeman
  • April 2011 (Revised May 2011)
  • Case

EMC2: Delivering Customer Centricity

By: Thomas Steenburgh and Jill Avery
This case introduces the concept of customer centricity and traces its development at EMC, the world's leading data storage hardware and information management software company. EMC's customers had historically relied on EMC salespeople to guide them through the... View Details
Keywords: Business Model; Interpersonal Communication; Customer Relationship Management; Knowledge Acquisition; Marketing Strategy; Organizational Change and Adaptation; Salesforce Management; Social and Collaborative Networks; Internet; Information Technology Industry
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  • 15 Apr 2015
  • Other Presentation

The Social Progress Paradigm Shift

By: Michael E. Porter
The last 50 years have been dominated by the idea that economic growth is the most direct route to better lives for the world's expanding population. But the signs are everywhere—environmental destruction, inequality, injustice—that economic development alone is not... View Details
Keywords: Society; England; Social Entrepreneurship; Civil Society or Community; Economic Growth; Innovation and Invention; England
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  • 07 Aug 2012
  • First Look

First Look: August 7

  PublicationsChange Agents, Networks, and Institutions: A Contingency Theory of Organizational Change Authors:Julie Battilana and Tiziana Casciaro Publication:Academy of Management Journal 55, no. 2 (April 2012) Abstract We develop a... View Details
Keywords: Sean Silverthorne
  • 15 Oct 2009
  • Working Paper Summaries

Mixed Source

Keywords: by Ramon Casadesus-Masanell & Gastón Llanes; Technology
  • Career Coach

Hillary Mann

Professional Development resources to support students in achieving their unique career goals. As a career coach, Hillary partners with students to define their career vision and leverage job search strategies such as creatively... View Details
Keywords: Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising
  • 15 Nov 2010
  • Lessons from the Classroom

Connecting Goals and Go-To-Market Initiatives

aligning behavior in an organization). The company environment in which go-to-market initiatives are developed and executed: how communication does or doesn't work across internal organizational boundaries;... View Details
Keywords: by Sean Silverthorne; Retail
  • 24 Jul 2006
  • Research & Ideas

How Kayak Users Built a New Industry

The sport of rodeo kayaking—the use of specialized kayaks to perform acrobatic tricks and maneuvers in rough white water—began around 1968 when an avid sportsman by the name of Walt Blackader developed techniques for entering waves... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation
  • 27 Sep 2006
  • Research & Ideas

Report From Egypt: Studying Global Influences

A: In two of the companies, there were no expats among top management and a great deal of sophistication about the best and latest in everything. In one of those, its development lab competes effectively on a world basis with similar... View Details
Keywords: by Sean Silverthorne
  • Web

Program Details - Doctoral

the summer may include, and not limited to: Commit to Program Dates. Program dates are not flexible; Fellows must commit to the full duration of the program; Commit to Community Standards. Fellows agree to uphold the View Details
  • Web

Lifelong Learning - Alumni

other subject experts addressing timely topics on business and society, recorded live in Klarman Hall. Includes presentations from recent conferences, reunions and other events. Career Coaching for You, for Free An HBS career coach can guide your career View Details
  • November 2001
  • Case

Tobacco and the Future of Rural Kentucky

By: Ray A. Goldberg and James M Beagle
Governor Patton decides how to use settlement funds to develop a long-term plan for Kentucky's tobacco producers and rural communities. View Details
Keywords: Financial Instruments; Social Issues; Laws and Statutes; Rural Scope; Policy; Business and Community Relations; Government and Politics; Kentucky
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  • September 2006 (Revised September 2007)
  • Case

VMware, Inc. (A)

By: David B. Yoffie, Ward Bullard, Nikhil Raj and Suja Vaidyanathan
VMware, Inc., the first company to crack the software virtualization market, faces new challenges from competitors' plans to bundle free virtualization solutions in operating systems. VMware, acquired by data storage giant EMC Corp. in 2003, has delivered top-line... View Details
Keywords: Technological Innovation; Growth and Development Strategy; Market Entry and Exit; Open Source Distribution; Competition
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  • 20 Oct 2020
  • Blog Post

Exploring Technology and Public Impact Through the HBS/HKS Joint Degree Program

developing the company’s marketing and communications strategy around artificial intelligence (AI). I later spent several months on rotation with Google’s Public Policy team, where I helped to View Details
  • 21 Apr 2020
  • Research & Ideas

7 Successful Battle Strategies to Beat COVID-19

instructor, and later as a strategist for the Pentagon: O: Observe O: Orientate D: Decide A: Act Boyd's insight came from the need to develop a strategic approach—simple in nature, easy to execute and communicate—that made up for the fact... View Details
Keywords: by Euvin Naidoo
  • 20 Sep 2010
  • Research & Ideas

Power Posing: Fake It Until You Make It

or lack of resources," says HBS assistant professor Amy J.C. Cuddy, one of the researchers on the study. “It's not about the content of the message, but how you're communicating it.” In "Power Posing: Brief Nonverbal Displays... View Details
Keywords: by Julia Hanna
  • 10 May 2016
  • Other Presentation

Shared Value: A New Global Agenda

By: Michael E. Porter
Harvard Business School's Michael Porter introduces and engages World Bank President Jim Yong Kim in conversation on partnering with the private sector for delivering on global development goals. View Details
Keywords: Shared Value; Collective Impact; Corporate Social Responsibility and Impact; Value; Business and Community Relations; Cooperation; Society
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  • June 2018 (Revised October 2020)
  • Case

Global Brand Management of Anheuser Busch InBev's Budweiser

By: Jill Avery
Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details
Keywords: Brand Management; Global Brands; Brand Positioning; Brand Extension; Brand Storytelling; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Advertising; Global Strategy; Cross-Cultural and Cross-Border Issues; Consumer Behavior; Marketing Communications; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; Africa; China; United States; North America; South Africa; Nigeria; Kenya; Cameroon; Canada
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  • 15 Oct 2020
  • Blog Post

Celebrating Latinx Heritage Month at HBS

development of others, and unite as a community to continue rising together. Attending Harvard Business School has been a dream come true. This magical place has reinforced that the unique perspectives we... View Details
  • 19 Sep 2023
  • HBS Case

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

building a centralized data store for all that data will be important.” Rand: With so much to consider, how can managers stay on top of the developments in AI? They seem to be changing so fast. Wu: I would advise managers not to play for... View Details
Keywords: by Ben Rand; Technology; Information Technology