by Susan Young - Publications - Faculty & Research

January 2022
Article

Pushed into a Crowd: Repositioning Costs, Resources, and Competition in the RTE Cereal Industry

By: Young Hou and Dennis Yao

This paper exploits a natural experiment involving self-regulation in the ready-to-eat (RTE) breakfast cereal industry to evaluate the performance impact of product repositioning. It then examines how a product's brand equity value declines with repositioning distance... View Details

Keywords: Positioning; Resources; Brand Equity; Competitive Dynamics; Non-market Strategy; Regulation; Repositioning; Product Positioning; Performance Evaluation; Brands and Branding; Competitive Strategy; Consumer Products Industry

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03 Jan 2023
What Do You Think?

How Would the Leadership Style of Girl Scouts' Frances Hesselbein Fare Today?

(iStockphoto/400tmax) While summarizing comments to this same question asked about Jack Welch in last month’s column (shown below), I received word of Frances Hesselbein’s death. Welch was regarded by many as the greatest CEO of the 20th... View Details

Keywords: Re: James L. Heskett

01 Sep 2010
News

James Has New Role

(photo by Susan Young) (photo by Susan Young) Ralph James (MBA 1982), who previously headed Executive Education at HBS, became executive director... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

2016
Working Paper

Signaling without Certification: The Critical Role of Civil Society Scrutiny

By: Susan A. Kayser, John W. Maxwell and Michael W. Toffel

In response to stakeholders' growing concerns, companies are joining voluntary environmental programs to signal their superior environmental management capabilities. In contrast to the literature's focus on certification programs that require a third-party audit, we... View Details

Keywords: United Nations; Labor Standards; Supplier Relationship; Procurement; Sustainability; Sustainability Management; Quality And Safety; Risk; Globalization; Globalized Markets and Industries; Governance; Working Conditions; Supply Chain Management; Supply Chain; Corporate Social Responsibility and Impact; Quality; Risk and Uncertainty; Safety; Reputation

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01 Dec 2023
News

A More Accommodating Approach

Shelly Nooner (GMP 33, 2022) had already proven herself to be visionary and execution-focused during her two decades at Trimble, an industrial technology company that provides hardware, software, and services across agriculture, construction, geospatial, and... View Details

Keywords: Jennifer Gillespie

Profile

Bobby Tuohy

A native of Kentucky, Bobby Tuohy “always worked with my hands and built things growing up.” He was naturally attracted to engineering, and like many young people, he dreamed of becoming an astronaut: unlike most View Details

19 Feb 2019
First Look

New Research and Ideas, February 19, 2019

deductibles. We show how choice difficulties or biases may lead patients to respond to such increases in patient cost-sharing by reducing demand for high-value care, muddying the traditional argument that the price elasticity of demand... View Details

Keywords: Sean Silverthorne

04 Jan 2024
News

Great Heights

In 2019, after more than a decade scaling the heights of product management in Silicon Valley, Lisa Kostova (MBA 2009) decided to take on a different kind of climb. Over a sabbatical year, Kostova trained for and summited Denali, which, at 20,310 feet, is the tallest... View Details

Keywords: Amy Crawford

14 Jul 2023
Blog Post

Harvard Business School Announces Its 2023-2024 Blavatnik Fellows

personalized oncology care. They have collectively raised more than $500M in funding and an additional $244M from an IPO in June 2020. The fellowship is guided by Peter Barrett, executive fellow, and a Key Advisory Board of 13 seasoned... View Details

16 May 2024
News

On the Job

Susan Young READ MORE Julia Hanna: Gwill York’s (MBA 1984) parents were determined that their daughter would be practical and self-sufficient. As it turns out, they didn’t have to push too hard. At the age... View Details

Keywords: first job; leadership; life experience; career lessons; Finance; Oil and Gas Extraction; Mining; Retail Trade

12 Nov 2001
Research & Ideas

The Three Components of Family Governance

children should attend these meetings. One family says that children should attend when they are able to feed themselves; most families start bringing the younger generation into meetings at around age 16. For the young children, families... View Details

01 Sep 2023
News

Hands-on Learning About Global Markets

A certificate of appreciation was presented to Ellie Care representatives Francisco Garcia Zavaleta (COO) and Gervasio Videla Dorna (cofounder and CEO), at left, and to Patricio Alba (cofounder and CIO), far right, by HBS students Maxwell... View Details

Keywords: Jennifer Gillespie

Blog

The Chao Center: The Heart of HBS Executive Education

the classroom, organize small-group meetings, or simply take a break. By design, the building's architecture relates both to the traditional structures of the main HBS campus and also to the twenty-first century spirit of nearby Tata... View Details

Web

Winners & Runners-Up | New Venture Competition

Enterprise Track, 2024 New Venture Competition video Play Video duration: 1:32 2024 New Venture Competition Runner-Up, Social Enterprise Track: Trans Health HQ Trans Health HQ is a tool built by the trans community that addresses... View Details

25 May 2021
Blog Post

Aisha Fatima Dozie is Igniting Confidence as the Founder of Bossy Cosmetics

From investment banking, to the federal government, to a beauty startup. From North America, to Africa, to Europe, to South America. Aisha Fatima Dozie (MBA 2002), founder of Bossy Cosmetics, has a colorful, vibrant, and inspiring life story accentuated View Details

06 Jul 2023
News

Home Economics

groups in India, it’s this last detail that is the sweetest: “I observed these young girls, on the periphery of the group, seeing women who are coming together to support each other. Women who are running businesses, women who are saving,... View Details

Keywords: April White

Web

HBS Entrepreneurship Summit - Alumni

Programs & Events HBS Entrepreneurship Summit NOV 4-5 4-5 NOVEMBER 2022 HBS ENTREPRENEURSHIP SUMMIT: LEADING HIGH-GROWTH VENTURES IN AN UNPREDICTABLE WORLD Brought to you by the Arthur Rock Center for Entrepreneurship and Alumni Relations... View Details

Web

Lehman Brothers Family Partners | Baker Library | Bloomberg Center | Harvard Business School

the public sector. Herbert H. Lehman left the firm in 1928 for politics, serving as governor and senator of New York State. Irving Lehman, who never entered the partnership, was a lawyer and chief judge of the New York Court of Appeals. Following the example set View Details

15 Oct 2019
News

Bridging Business and Engineering

Erez Perelson (MS/MBA 2020) hopes to build on his technical background and hone his entrepreneurial and management skills in the new joint degree program. (photo by Susan Young) Erez Perelson (MS/MBA 2020)... View Details

2007
Manual

Managing School Districts for High Performance: Instructor's Guide

By: Stacey Childress, Richard F. Elmore, Allen S. Grossman and Susan Moore Johnson

Teaching by the case method has the potential to affect profoundly the way that teachers, students, and professionals approach the learning process. This companion volume includes detailed teaching notes on each case in the coursebook, with an emphasis on making cases... View Details

Keywords: Learning; Teaching; Cases

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