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  • August 1988
  • Background Note

Note on Consumer Goods Marketing--1988

By: John A. Quelch
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  • August 1988
  • Background Note

Note on Sales Promotion Design

By: John A. Quelch
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  • August 1988
  • Background Note

Note on Local Marketing

By: John A. Quelch
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  • August 1988
  • Background Note

Note on Inventory Risk and Soft Goods Merchandising

By: John A. Quelch
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  • 1988
  • Book

Multinational Marketing Management: Cases and Readings

By: Robert D. Buzzell and John A. Quelch
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  • Article

In Defense of Price Promotion

By: Paul Farris and John A. Quelch
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  • June 1987 (Revised May 1990)
  • Case

John Deere Component Works (B)

By: Robert S. Kaplan
Having installed an activity-based system, the division is now exploring the insight provided by that system. In particular, it is studying the economics of lot-size process planning and product mix management. View Details
Keywords: Activity Based Costing and Management; Production; Business or Company Management; Planning; Cost Accounting; Cost Management; Product Marketing; Management Practices and Processes; Consumer Products Industry; Agriculture and Agribusiness Industry
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  • June 1987
  • Supplement

Product Management, Video Index

By: John A. Quelch
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  • June 1987
  • Supplement

Sales Promotion Management, Video Index

By: John A. Quelch
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  • June 1987
  • Supplement

Multinational Marketing Management, Video

By: John A. Quelch
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  • June 1987
  • Supplement

Product Management, Video

By: John A. Quelch
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  • June 1987
  • Supplement

Sales Promotion Management, Video

By: John A. Quelch
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  • May 1987
  • Background Note

Note on Organizing and Controlling Multinational Operations

By: John A. Quelch
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  • Article

Marketing the Premium Product

By: John A. Quelch
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  • 1987
  • Book

Advertising and Promotion Management: A Manager's Guide to Theory & Practice

By: Paul Farris and John A. Quelch
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  • 1987
  • Book

Cases in Advertising and Promotion Management

By: John A. Quelch and Paul Farris
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  • Article

Developing Models for Planning Retailer Sales Promotions: An Application to Automobile Dealerships

By: Anirudh Dhebar, Scott A. Neslin and John A. Quelch
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  • Article

Why Not Exploit Dual Marketing?

By: John A. Quelch
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  • August 1986 (Revised March 1987)
  • Case

Black & Decker Corp.: Household Products Group (A)

By: John A. Quelch
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  • August 1986
  • Case

Black & Decker Corp.: Household Products Group (A1)

By: John A. Quelch
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