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Show Results For
- All HBS Web
(1,328)
- News (247)
- Research (966)
- Multimedia (5)
- Faculty Publications (696)
- July 1990
- Case
Car-Rental Collision Damage Waivers
By: John A. Quelch
Quelch, John A., and Julie Yao. "Car-Rental Collision Damage Waivers." Harvard Business School Case 591-020, July 1990.
- June 1990 (Revised November 1992)
- Case
Satanic Verses (A)
By: John A. Quelch
Quelch, John A. "Satanic Verses (A)." Harvard Business School Case 591-013, June 1990. (Revised November 1992.)
- September 1989 (Revised January 1991)
- Case
Massachusetts Lottery
By: John A. Quelch
Describes the role of state lotteries, lottery marketing, and the operation of the Massachusetts State Lottery, including reference to Massachusetts lottery advertising. Highlights the success of state lotteries while also noting growing criticism, particularly of... View Details
Keywords: Ethics; Marketing; Advertising; Government and Politics; Public Administration Industry; Massachusetts
Quelch, John A. "Massachusetts Lottery." Harvard Business School Case 590-009, September 1989. (Revised January 1991.)
- June 1989 (Revised May 1993)
- Supplement
Rossin Greenberg Seronick & Hill, Inc. (B)
By: John A. Quelch
Teaching objectives: 1) to show how aggressive marketing can lead to allegations of misconduct, 2) to consider responses under crisis management, and 3) to explore the importance of credibility within marketing communications. View Details
Quelch, John A. "Rossin Greenberg Seronick & Hill, Inc. (B)." Harvard Business School Supplement 589-125, June 1989. (Revised May 1993.)
- June 1989 (Revised July 1989)
- Case
Biokit S.A.
By: John A. Quelch
Quelch, John A. "Biokit S.A." Harvard Business School Case 589-113, June 1989. (Revised July 1989.)
- January 1989 (Revised February 1989)
- Case
Kraft Foodservice
By: John A. Quelch
Quelch, John A. "Kraft Foodservice." Harvard Business School Case 589-041, January 1989. (Revised February 1989.)
- September 1988 (Revised October 1992)
- Case
Suzuki Samurai
By: John A. Quelch
Suzuki and advertising agency executives are debating the product positioning and accompanying copy strategy alternatives for the Suzuki Samurai prior to its U.S. introduction. View Details
Keywords: Product Positioning; Marketing Strategy; Market Entry and Exit; Advertising Campaigns; Advertising Industry; Auto Industry; Japan; United States
Quelch, John A. "Suzuki Samurai." Harvard Business School Case 589-028, September 1988. (Revised October 1992.)
- June 1986 (Revised March 1987)
- Case
General Motors Continental N.V.: Netherlands Branch (A)
By: John A. Quelch
Quelch, John A. "General Motors Continental N.V.: Netherlands Branch (A)." Harvard Business School Case 586-116, June 1986. (Revised March 1987.)
- October 1985 (Revised August 1986)
- Case
Beatrice Companies, Inc.
By: John A. Quelch
Quelch, John A. "Beatrice Companies, Inc." Harvard Business School Case 586-069, October 1985. (Revised August 1986.)
- September 1985 (Revised September 1987)
- Case
H.J. Heinz Co.: Plastic Bottle Ketchup (A)
By: John A. Quelch
The Heinz Ketchup product manager must decide whether or not to launch a new plastic bottle and, if so, what marketing program and support to place behind it. View Details
Quelch, John A. "H.J. Heinz Co.: Plastic Bottle Ketchup (A)." Harvard Business School Case 586-035, September 1985. (Revised September 1987.)
- March 1985
- Case
General Electric Co.: Major Appliance Business Group (B)
By: John A. Quelch
Quelch, John A. "General Electric Co.: Major Appliance Business Group (B)." Harvard Business School Case 585-054, March 1985.
- July 1984 (Revised April 1997)
- Case
British Airways
By: John A. Quelch
British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction. View Details
Keywords: Air Transportation; Globalization; Advertising Campaigns; Air Transportation Industry; England
Quelch, John A. "British Airways." Harvard Business School Case 585-014, July 1984. (Revised April 1997.)
- September 1984 (Revised September 1993)
- Case
Nestle S.A.: International Marketing (A)
By: John A. Quelch
A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of... View Details
Keywords: Globalized Firms and Management; Organizational Design; Organizational Structure; Marketing; Operations; Advertising; Management Teams; Food and Beverage Industry; Health Industry; Switzerland
Quelch, John A., and Edward J. Hoff. "Nestle S.A.: International Marketing (A)." Harvard Business School Case 585-013, September 1984. (Revised September 1993.)
- March 1984
- Background Note
Note on the Personal Computer Industry (January 1983)
By: John A. Quelch
Quelch, John A. "Note on the Personal Computer Industry (January 1983)." Harvard Business School Background Note 584-092, March 1984.
- November 1983 (Revised May 1990)
- Case
Procter & Gamble Co. (A)
By: John A. Quelch
An associate advertising manager at Procter & Gamble is considering several options to strengthen the company's position in the light duty liquid detergent market. One option is to introduce a fourth Procter & Gamble brand in the category. Provides substantial... View Details
Keywords: Product Positioning; Advertising; Product Launch; Brands and Branding; Consumer Products Industry; United States
Quelch, John A. "Procter & Gamble Co. (A)." Harvard Business School Case 584-047, November 1983. (Revised May 1990.)
- January 1983 (Revised July 1985)
- Case
Cable News Network
By: John A. Quelch
The vice president of advertising and promotion is reviewing his advertising program for 1982. In particular, he is assessing an agency proposal for a new advertising campaign for cable news network. View Details
Keywords: Advertising Campaigns; Management Teams; Journalism and News Industry; Media and Broadcasting Industry
Quelch, John A. "Cable News Network." Harvard Business School Case 583-067, January 1983. (Revised July 1985.)
- November 1982
- Case
Morris Alper & Sons, Inc.: CouponArama
By: John A. Quelch
Quelch, John A. "Morris Alper & Sons, Inc.: CouponArama." Harvard Business School Case 583-025, November 1982.
- June 1982 (Revised January 1984)
- Exercise
Advertising/Sales Ratio Exercise
By: John A. Quelch
Quelch, John A. "Advertising/Sales Ratio Exercise." Harvard Business School Exercise 582-122, June 1982. (Revised January 1984.)
- June 1982 (Revised May 1990)
- Exercise
Promotion Incentive Allocation Exercise
By: John A. Quelch
Quelch, John A. "Promotion Incentive Allocation Exercise." Harvard Business School Exercise 582-120, June 1982. (Revised May 1990.)
- May 1981 (Revised December 1992)
- Case
Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly
By: John A. Quelch
The product manager for Vaseline Petroleum Jelly has to prepare the 1978 brand budget and determine expenditure levels for advertising, trade promotion, and consumer promotion. View Details
Keywords: Advertising; Budgets and Budgeting; Product Marketing; Brands and Branding; Consumer Products Industry; Beauty and Cosmetics Industry
Quelch, John A. "Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly." Harvard Business School Case 581-047, May 1981. (Revised December 1992.)