Publications

18 Mar 2014
Blog Post

BaubleBar Brought to Life, and Other Tales of Joining a Start-up

big screen. Our virtual conversation is live!Julia is the Director of Business Development at BaubleBar, and oversees the company’s global digital and offline partnerships. Before HBS, Julia never worked in... View Details

Keywords: Entrepreneurship; Technology; Consumer Products / Retail

May 2023
Case

Legacy Partners

By: Royce Yudkoff and Richard S. Ruback

Stephen Holbrook and Austin Pulsipher (both HBS '19) had been leading Nutrishare since acquiring the company six months earlier in mid-2021. The company, based in Sacramento CA, was a compounding pharmacy serving Total Parenteral Nutrition ("TPN") patients nationwide.... View Details

Keywords: Acquisition; Growth and Development Strategy; Competitive Strategy; Business or Company Management; Pharmaceutical Industry

Serial entrepreneurs David Kidder and Christina Wallace reveal their revolutionary playbook for igniting growth inside established companies.

Most established companies face a... View Details

20 May 2014
First Look

First Look: May 20

Society: An Alternative View and Opportunities for Future Research By: Serafeim, George Abstract—A long-standing ideology in business education has been that a corporation is run for the sole interest of its shareholders. I present an... View Details

Keywords: Sean Silverthorne

09 May 2012
Research & Ideas

Clayton Christensen’s “How Will You Measure Your Life?”

relying on chance—on the currents of life—to guide us." Christensen also believes that certain common business principles are misguided and even dangerous. In the following excerpt, he explains why focusing on marginal costs and... View Details

Jill J. Avery

Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels ＆ motels; food; beverage

31 Oct 2023
Research & Ideas

Beyond the 'Business Case' in DEI: 6 Steps Toward Meaningful Change

More than three in four Fortune 500 companies justify their workforce diversity, equity and inclusion (DEI) efforts by making the business case. It sounds like this: By making our workforce more diverse, we’re building a more innovative... View Details

Keywords: by Katherine Hutt Scott and Barbara DeLollis

26 Apr 2024
HBS Case

Deion Sanders' Prime Lessons for Leading a Team to Victory

CU would move to the Big 12 conference, where it would earn $30 million a year in media rights, drawing even more visibility to Colorado. Coach Prime’s playbook for executives Business leaders can learn 10... View Details

Keywords: by Avery Forman; Sports

September 2019 (Revised January 2021)
Case

Vispera: Visual Intelligence for Retail

By: Yael Grushka-Cockayne and Gamze Yucaoglu

The case opens in 2019 as Aytul Ercil, co-founder and CEO of Vispera, computer vision technology provider for retail, is contemplating the company’s agenda trying to decide how to prioritize the impeding options. The case chronicles the founding of Vispera, the... View Details

Keywords: Computer Vision Technology; Visual Analysis; Retail; Information Technology; Business Model; Operations; Performance Efficiency; Competitive Strategy; Decision Choices and Conditions; Global Strategy; Technology Industry; Retail Industry; Turkey

26 Apr 2023
In Practice

Is AI Coming for Your Job?

percent believe the technology will affect them personally. Harvard Business School faculty members share their thoughts below about how AI will reshape the workforce and the skills necessary to succeed in the years ahead. Joseph Fuller:... View Details

Keywords: by Kristen Senz; Technology

November 2007 (Revised December 2008)
Background Note

China Rising: An Economic Snapshot

"China Rising: An Economic Snapshot" provides readers with an overview of China's economic transformation, relying on economic data from a variety of sources. It is organized into three sections: (1) "The Big Picture" explores macroeconomic indicators, as well as those... View Details

Keywords: Developing Countries and Economies; Macroeconomics; Microeconomics; Local Range; Globalized Economies and Regions; Business and Government Relations; China

17 Apr 2020
News

Taking the Plunge

20 Mar 2019
News

A Proposed Megadeal Exposes the Grim Outlook for Europe’s Banks

12 Oct 2017
News

Technology is revolutionising supply-chain finance

07 Jul 2022
HBS Case

How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)

frosting, and lemon-ginger ice cream. When the Brooklyn-based screenwriter first met his future wife and business partner, he wooed her by hosting ice cream socials with homemade concoctions that guests raved about. Flying high on these... View Details

Keywords: by Pamela Reynolds

19 Dec 2022
Research & Ideas

The 10 Most Popular Articles of 2022

Two intense years of pandemic distancing and disruption gave way to another sort of distress in 2022—a year of soul searching, burnout, and quiet quitting. The 10 most-read articles on Harvard Business School Working Knowledge showed a... View Details

Keywords: by Danielle Kost

October 2012
Article

Target the Right Market

By: Jill Avery and Thomas Steenburgh

SparkPlace is a two-year-old business with a hot new product: software that manages and measures the effectiveness of permission-based marketing campaigns for social media. The company is in the process of deciding on which of two customer segments to focus its... View Details

Keywords: Marketing; Market Segmentation; Customer Defection; Customer Lifetime Value; Customer Relationship Management; CRM; Market Segmentation And Target Market Selection; Marketing Strategy; Product Marketing; Customer Focus and Relationships; Customer Value and Value Chain; Technology Industry; United States

Find at Harvard

Read Now

Tatiana Sandino is the Arthur Lowes Dickinson Professor of Business Administration in the Accounting and Management Unit, most recently teaching and undertaking the role of course head for the required first-year MBA course Financial Reporting and Control. She has... View Details

Keywords: retailing; service industry

November 2019
Supplement

United Technologies Corp.: Are the Parts Worth More Than the Whole?

By: Benjamin C. Esty and Daniel Fisher

After spending more than 50 years creating a diversified industrial conglomerate that Fortune Magazine described as “arguably the most profitable conglomerate in America” in 2014, UTC’s CEO Greg Hayes was under pressure from activist investors (Dan Loeb and Bill... View Details

Keywords: Corporate Strategy; Business Conglomerates; Financial Management; Corporate Governance; Organizational Structure; Diversification; Valuation; Investment Activism; Financial Strategy; Investment Funds; Value Creation; Aerospace Industry; Electronics Industry; Industrial Products Industry; United States