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Research Summary

Overview

By: Jill J. Avery

I love brands and have been managing them and studying them for 25 years, as a brand manager and as an academic researcher and teacher. My research program focuses on brand management and customer relationship management and centers on themes relating to the meaning of... View Details

Web

Browse All Articles, Research, & Case Studies - HBS Working Knowledge

Reduction Act. He explains the U.S. EPA’s role in balancing climate action with economic development, while promoting environmental justice. David also offers insights on career opportunities at the intersection of business, climate, and... View Details

April 2012 (Revised February 2017)
Case

Dovernet

By: Robert Simons and Natalie Kindred

This case illustrates the implications of using stringent performance measurement systems to create performance pressure, motivate employee achievement, and sharpen a firm's competitiveness. It opens by describing the downsides of the ruthlessly competitive culture at... View Details

Keywords: Motivation and Incentives; Information Technology; Competitive Advantage; Decision Choices and Conditions; Organizational Culture; Performance Evaluation; Compensation and Benefits; Web Services Industry; Information Technology Industry; Vancouver

June 2005 (Revised May 2006)
Case

Alex Montana at ESH Manufacturing Co.

By: Thomas J. DeLong and Michael Kernish

Alex Montana sat at his desk pondering the career decision before him. Alex was director of the North American division of ESH Manufacturing, a $4.6 billion, Cleveland-based company with operations on three continents. ESH's CEO had just offered Montana a promotion to... View Details

Keywords: Decision Making; Decision Choices and Conditions; Personal Development and Career; Work-Life Balance; Manufacturing Industry; Cleveland

Program

Leadership for Senior Executives

maximize the exchange of ideas, our Admissions Committee makes selections that balance each participant's experience, scope of current responsibilities, and type of organization. HBS seeks candidates who reflect a broad range of... View Details

Program

Driving Corporate Performance

targets and measures Implement more effective performance measurement and management control systems Link a customized Balanced Scorecard (BSC) strategy map to a succinct, powerful strategy statement for your organization View Details

14 Jan 2008
Research & Ideas

Mapping Polluters, Encouraging Protectors

Citizens, industrial polluters, and scholars do not usually see eye to eye—but that may change with a new Web site that monitors corporate environmental performance in the United States. According to the university professors who created it, MapEcos (mapecos.org) is a... View Details

Keywords: by Martha Lagace; Manufacturing; Chemical

Research Summary

Retailing: Past, Present, and Future

Walter J. Salmon is working on several retailing-related research and course development projects, including a study (with Gwen K. Ortmeyer) of the evolution and future of American department stores, and a case book (with DAVID E. BELL) for use in graduate... View Details

January 2025
Case

Moderna: Democratizing Artificial Intelligence

By: Iavor I. Bojinov, Karim R. Lakhani, Annika Hildebrandt and James Weber

The case study examines Moderna's journey in democratizing artificial intelligence (AI), particularly generative AI, across its workforce. It details the company's "digital-first, AI-focused" approach, including the rollout of OpenAI's ChatGPT Enterprise to all... View Details

Forthcoming
Article

Second Chance: Life with Less Student Debt

By: Marco Di Maggio, Ankit Kalda and Vincent Yao

This paper examines the effect of student debt relief on individual credit and labor market outcomes. We exploit an episode of plausibly random debt discharge due to the loss of paperwork for thousands of borrowers to examine the effects of private student debt relief... View Details

Keywords: Student Debt; Private Student Loans; Legal Settlement; Mobility; Debt Collection; Debt Relief; Personal Finance; Borrowing and Debt; Outcome or Result

SSRN

2020
Other Teaching and Training Material

Leading the Charge: A Podcase about Product Management at Opower

By: Jeffrey Rayport and John J. Lafkas

The Opower podcase materials contain audio from professor Jeffrey Rayport's interview with Ben Foster, the former vice president of product management at Opower, and more recently the co-founder of Prodify. In the podcase, Ben discusses how product management works in... View Details

Keywords: Product; Management; Growth and Development Strategy; Customization and Personalization; Conflict Management; Software

May 2018 (Revised June 2018)
Case

Ashar Group: Brokers and Co-opetition in the Life Settlement Industry

By: Alexander Braun, Lauren H. Cohen, Christopher J. Malloy and Jiahua Xu

Connecting life insurance policyholders with potential investors (called Life Settlement Providers), Ashar Group plays a pivotal role in the industry. Its current position is, however, increasingly being challenged by consumer-direct models, led by major providers... View Details

Keywords: Insurance; Investment; Markets; Competitive Strategy; Cooperation; Financial Services Industry

February 1989 (Revised October 1994)
Case

Asahi Breweries Ltd.

By: Malcolm S. Salter

Focuses on competitive repositioning, organizational renewal, and personal leadership. Describes how Asahi Breweries was faced with a major capacity expansion decision after succeeding in increasing market share dramatically in the traditionally stable Japanese beer... View Details

Keywords: Competitive Strategy; Expansion; Leadership; Organizational Structure; Product Launch; Management Teams; Business or Company Management; Marketing Strategy; Supply Chain Management; Mission and Purpose; Food and Beverage Industry; Japan