Unit Demand - Publications - Faculty & Research

01 Jun 2022
News

Empowering Entrepreneurially Minded Students

In 1947, Professor Myles Mace, a pioneer in the study of entrepreneurship and corporate governance, introduced a unique offering into the MBA curriculum called The Management of New Enterprises. Believed to be the first entrepreneurship course taught at any school in... View Details

Keywords: Jennifer Gillespie

01 Jun 2008
News

A Binary Formula

buildings, this emphasis on science will affect HBS. The unique challenges of managing and leading science-based businesses — certain to be a driver of this century’s new economy — demand new management paradigms. For a core group of HBS... View Details

Keywords: Garry Emmons; science; research; Colleges, Universities, and Professional Schools; Educational Services; Management

February 2015 (Revised September 2016)
Teaching Note

Making stickK Stick: The Business of Behavioral Economics

By: Leslie K. John and Michael Norton

Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details

Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States

Citation

Purchase

23 Jan 2015
Research & Ideas

Oil Price Fallout: What Happens Next?

world economy, curtailed oil demand due to conservation efforts and concern about greenhouse gas emissions, and the fact that many countries have upped their domestic production and thus reduced their imports. One of the most notable new... View Details

Keywords: Re: Richard H.K. Vietor; Energy; Utilities

26 Mar 2012
Research & Ideas

What Neuroscience Tells Us About Consumer Desire

2008 hired a neuromarketing firm to look into how consumers respond to Cheetos, the top-selling brand of cheese puffs in the United States. Using EEG technology on a group of willing subjects, the firm determined that consumers respond... View Details

Keywords: by Carmen Nobel; Consumer Products

01 Jun 2020
News

Prognosis

patients than any other hospital in the state—to bend without breaking under the pressure of the pandemic. Professor Robert Huckman is an economist and health care researcher who serves as unit head for Technology and Operations... View Details

Keywords: Jen McFarland Flint; COVID-19; Hospitals; Health, Social Assistance

20 Mar 2020
Research & Ideas

How Small Businesses Can Survive the Coronavirus Outbreak

worse than the financial crisis,” says Mills, who led the United States Small Business Administration from 2009 to 2013. “Many small businesses will not survive more than a month.” Small businesses have been scaling down and temporarily... View Details

Keywords: by Danielle Kost; Service; Food & Beverage

01 Apr 2002
News

Stocking Up Can Build Customer Value

matching the ratio between his cost and the price he charges. For example, if he buys the papers for ten cents and sells them for seventy cents, and his records show that demand is typically ten papers or less six days out of every week,... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

12 Feb 2016
Op-Ed

The Real Jobs Tragedy in the US: We've Lost the Skills

domestic skills market is far more relevant to the future of American workers than potential job losses through expanded trade with other Pacific-rim nations. Signs of distress The long-term structural decline of American jobs began well before the Great Recession.... View Details

Keywords: by Joe Fuller and Matt Sigelman; Manufacturing; Electronics

17 Nov 2015
Lessons from the Classroom

How Activist Investors Became Respectable

proliferation of strategies, from those aggressively demanding change at targeted companies to others that function more like conventional value investors searching for underpriced assets to buy. Some traditional asset managers, such as... View Details

Keywords: by Joseph Fuller; Financial Services; Banking

01 Dec 2016
News

Ask the Expert: Energy’s Next Era

renewables, in particular solar and wind, means that our electricity system is going to be Capex-driven, and the marginal cost of power will essentially be zero much of the time. Matching demand closer to supply, rather than the other way... View Details

01 Sep 2011
News

Charged Up

driven by the automotive industry, followed by smart grid stabilization solutions that provide “fill-in” power when customer demand outstrips supply. Given the technology’s potential applications and finite employee resources, the case... View Details

Keywords: Julia Hanna; batteries; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing

19 Jun 2022
Blog Post

Celebrating our Student Fathers

with family, grilling, and enjoying the time off before I start work. Patrick Lupfer Graduation Year: 2023 Dad of: Raegan (daughter, 6 months) Post-HBS Industry or Current Internship: United States Army (Active-Duty Engineer Officer... View Details

05 Oct 2015
Research & Ideas

What Companies Should Not Do in the Next Banking Crisis

involved with the policy response to the crisis in Spain. As hard-hit as the United States was by the Great Recession, Spain was damaged far worse: Years after the recession, growth was at a standstill and a quarter of the workforce... View Details

Keywords: by Michael Blanding; Banking

01 Mar 2017
News

HBX: Reimagining HBS for the Digital Age

multi week program has a remarkable 85 percent completion rate across cohorts. CORe is now offered at educational institutions in the United States and to students around the world. At HBS, CORe is playing an important role in... View Details

01 Jan 2012
News

Cynthia Carroll, MBA 1989

career demands with her family. Her husband, David, put his career on hold in order to help take care of the family, and Carroll’s gratitude runs deep. “I really could not do any of this without him,” she says a few months before they... View Details

05 Jul 2004
What Do You Think?

Work-Life: Is Productivity in the Balance?

not possible for all people to feel that urgency with the reduced amount of one-to-one contact that now takes place" under more liberal work-life policies. It's clear that these issues are not peculiar to the United States. Several... View Details

Keywords: by James Heskett

24 Apr 2014
News

A social enterprise visionary

established in 1993, was informed by Whitehead’s years of experience serving on nonprofit boards. “It’s a very demanding job, and there are lots of things that a nonprofit manager should know and learn about,” said Whitehead, who during... View Details

25 Jun 2020
News

Covering All Corners

Riad Armanious (MBA 2008) regards the pandemic as the greatest professional challenge he has faced as managing director of family-owned Eva Group and CEO of Eva Pharma, a multinational pharmaceutical company headquartered in Egypt. The View Details

April 2011
Teaching Note

Taylor Fresh Foods (TN)

By: David E. Bell and Mary Louise Shelman

Teaching Note for 509008. View Details

Keywords: Market Entry and Exit; Food; Demand and Consumers; Competition; Opportunities; Food and Beverage Industry; United States