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Show Results For
- All HBS Web
(1,453)
- People (3)
- News (239)
- Research (1,000)
- Events (8)
- Multimedia (4)
- Faculty Publications (445)
- 26 Aug 2014
- First Look
First Look: August 26
Evidence from Targeted Firms By: Cohen, Lauren, Umit G. Gurun, and Scott Duke Kominers Abstract—We provide theoretical and empirical evidence on the evolution and impact of non-practicing entities (NPEs) in the intellectual property... View Details
Keywords: Sean Silverthorne
- Web
Learn with Baker Library: Baker Library Resources for Alumni | Baker Library
market research and data, and learn more about resources for career search. Go to Learn with Baker: Alumni Resources Related Help View all HBS Alumni Research Tips: Target list of companies HBS Alumni... View Details
- 01 Dec 2013
- News
Plugged In
When the 2014 Cadillac ELR—the carmaker's new electric luxury vehicle—rolled onstage at the Detroit auto show earlier this year, Juan Camargo (MBA 2012) sat in the fourth row, beaming. And it wasn't just because, as assistant marketing... View Details
- Fast Answer
Alternatives to Bloomberg
market data. You can also search our help content for more targeted suggestions based on the type of information you are looking for (commodities, fundamentals, corporate debt, futures, etc.) View Details
- 28 Jul 2015
- First Look
First Look: July 28, 2015
by the interaction of partner firms that does not necessarily accrue to any of them. The extent of "ambivalent value" is unclear, but its persistence, despite changing structural market features, promises to help sustain... View Details
Keywords: Carmen Nobel
- Web
Baker for Alumni | Baker Library
Alumni Database Trials & Discounts Alumni Research Support Contact: Curriculum & Learning Services infoservices@hbs.edu 617.495.6040 HarvardKey for Alumni Alumni Research Tips: Company News & Industry Research Alumni Research Tips: Target... View Details
- 01 Sep 2015
- News
Case Study: Golden Ticket
propositions to a new customer base. —Cindy Park (PLDA 12, 2013) Stay with the current target market and own it—don’t be distracted by other rabbits to chase. —Peter Anderson (MBA 1981) According to the... View Details
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
the number of likes or followers, the number of responses, or the number of times corporate messages are forwarded to others. For example, by mid-2013 Target had slightly less than 22 million fans on Facebook, Wal-Mart had 30 million,... View Details
- 15 Aug 2011
- Research & Ideas
A New Model for Business: The Museum
along with companies like Apple, Facebook, and Progressive Insurance, is a leading example of firms that are thinking about customers in a new way—much like how a museum curator orchestrates the experience of patrons. Weaver, an assistant professor in the View Details
Keywords: by Carmen Nobel
- Profile
Micah Macfarlane
Micah Macfarlane tries to make every career decision to make the greatest difference in the most lives. Before HBS, Micah worked in global health – expanding access to quality care and, especially, affordable medicines. "I worked to solve View Details
J. Chadbourn Bolles
created an impressive record of market value growth and appreciation. His foresight in targeting the international market enabled Chadbourn to continue to post sales increases... View Details
Keywords: Fabric & Apparel
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
employees through the Balanced Scorecard). Customer measures for the strategy included share of market among consumers in the targeted segments and a mystery shopper score to capture whether the desired... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- Web
Alternatives to Bloomberg | Baker Library
Vantage : Provides free APIs for market data. You can also search our help content for more targeted suggestions based on the type of information you are looking for (commodities, fundamentals, corporate... View Details
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
each knew, not just intuitively, but strategically—and after a time, financially and organizationally—that they had to create a sustainable market for their offerings. If Wedgwood could parachute forward into our time, or if we could go... View Details
Keywords: by Martha Lagace
- 04 Sep 2019
- News
Ask the Expert: Bounce Back
Illustration by Michael Sloan/The i Spot Illustration by Michael Sloan/The i Spot The rate at which people have been signing on to social media in the last decade had many marketers wondering if it might replace email altogether as a way... View Details
Keywords: Jen McFarland Flint
- Fast Answer
FIELD Global Immersion Resources: Kenya
Where can I find country, industry and market information and news about Kenya to help me with FIELD Global Immersion? Industry and market research Passport Useful for: consumer-related industry reports... View Details
- 14 Aug 2007
- First Look
First Look: August 14, 2007
activism are high for the subset of targets that are acquired ex-post, but not detectably different from zero for targets that remain independent a year after the initial activist request. Announcement... View Details
Keywords: Martha Lagace
- 01 Dec 2011
- News
Faculty Research Online
HBS Cases: Lady Gaga What goes into creating the world’s largest pop star? Before her fame hit, Lady Gaga’s manager faced decisions that could have derailed the performer’s career. A new case by Associate Professor Anita Elberse examines the strategic View Details
- 11 Jun 2001
- Research & Ideas
E-Commerce Unplugged
In this excerpt, Nohria and Leestma outline the challenges and rewards awaiting businesses that target the mobile-commerce customer. The best place to start? Develop a thorough knowledge of consumer behavior.The race for dominance in... View Details
Keywords: by Nitin Nohria & Marty Leestma
- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
into favoring their own products by adding a carefully crafted short text sequence to online product descriptions. The study explores whether marketers “can game these models to get the answers that they are seeking to advantage their own... View Details