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Show Results For
- All HBS Web
(966)
- People (2)
- News (255)
- Research (590)
- Multimedia (5)
- Faculty Publications (203)
- 10 Jun 2014
- First Look
First Look: June 10
diverged from their American counterparts in using public relations strategies not only to contain fallout from criticism, but also as opportunities for changes in corporate culture aimed at promoting a positive bond with consumers based on new green View Details
Keywords: Sean Silverthorne
- Web
Past Projects | Social Enterprise | Harvard Business School
locations, academics, venture funds, and other cities. The strategic sprint focused on 1) improved use of technology to achieve New York's policy goals, 2) growing the urban tech sector (market size, job creation), and 3) establishing New York's View Details
- 02 Oct 2015
- News
The ‘F’ Word
made it far enough to launch a spring and fall collection and received widespread media coverage. The brand was slowly starting to gain traction with customers, too. But by the end of 2012, the startup—running low on cash and plagued by... View Details
Keywords: Walt Disney Studios
- 01 Oct 1996
- News
Leading In a New Era
Four 1971 classmates — three who serve on the front lines of corporate leadership in the 1990s and one learned observer of the changing role of the senior executive — comment on the complex task of running a successful company in an... View Details
Keywords: Nancy O. Perry
- 28 Apr 2010
- Research & Ideas
Earth Day Reflections
produced. Scoring high in all these categories, BMW believes that its reputation as the world's "greenest" car company plays an important role in brand awareness and customer satisfaction, factors that contribute to revenue... View Details
Keywords: by Staff
- 03 Aug 2016
- What Do You Think?
How Can We Hold the “Leadership Industry” Accountable?
of successful leadership is recognizing when it is not needed And what is almost always not needed are the dozens of books on the shelves in the leadership section ” Sherri Holland added to this a thought-provoking notion of leadership... View Details
- 01 Feb 1997
- News
Doing It Your Way
actually going to a physical locale. "A lot of our MBAs are taking a good shot at the entry barriers set up by establishments that have spent twenty years and a lot of money building brand equity in retail locations," he notes. As... View Details
- 01 Apr 2014
- First Look
First Look: April 1
opportunity for success; and (4) perhaps most damning, the original evidence that the courts relied upon to conclude that Section 203 gave bidders a meaningful opportunity for success was seriously flawed-so flawed, in fact, that even... View Details
Keywords: Sean Silverthorne
- 26 Nov 2013
- First Look
First Look: November 26
identifying the types of GPs that drive the identified correlation between GPs and reduced shareholder value. Publisher's link: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1718488 August 2013 American Journal of Managed Care Testimonials Do Not Convert Patients... View Details
Keywords: Sean Silverthorne
- 18 Dec 2012
- First Look
First Look: December 18
for anyone hoping to master the new-world skills required of successful business leaders today. As the narrative unfolds, Jim grapples with an array of business crises, some he inherited and some of his own making. As events push this new... View Details
Keywords: Carmen Nobel
- 23 May 2019
- Book
These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems
In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social... View Details
- 01 Sep 2015
- News
The Business of Love
problem with this hugely successful model—one that, by some estimates, can be credited for more than one-third of marriages in the United States between 2005 and 2012: The experience of online dating is often awful, especially for young,... View Details
Keywords: April White
- 28 May 2019
- News
Alumni and Faculty Books for June 2019
aspirations. Through purposeful steps, bold action, and an unleashed imagination, she built her new life from the ground up. Now she is the CEO of her own multimillion-dollar lifestyle brand and ready to share the steps she took with... View Details
- 20 Sep 2016
- First Look
September 20, 2016
Benjamin, and Damien Geradin Abstract—Since its launch in 2007, Android has become the dominant mobile device operating system worldwide. In light of this commercial success and certain disputed business practices, Android has come under... View Details
Keywords: Sean Silverthorne
- 22 Jul 2008
- First Look
First Look: July 22, 2008
department stores and a new hypermarket—Nagesh was proud of the way the company had taken retail from its roots in simple transactions to a complete "experience" defined by the luxurious ambiance, food, events and educated staff in SSG's retail outlets... View Details
Keywords: Martha Lagace
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
approach to the presidency. Their insights follow. Real estate rarely a zero-sum game John D. Macomber, Senior lecturer of business administration You have to start by distinguishing between a branding operation that’s supported by other... View Details
Keywords: by Christina Pazzanese
- 11 Apr 2000
- Research & Ideas
Financial Services 24/7
sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so essential that most startups... View Details
Keywords: by Susan Young
- 01 Feb 2000
- News
Financial Services 24/7
so that it was sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so essential that... View Details
Keywords: Susan Young
- 08 Jul 2008
- First Look
First Look: July 8, 2008
the prior year's stock selections, suggesting that investors believe that a successful process in one year is likely to be repeated the following year. We believe that these findings are particularly interesting given recent efforts to... View Details
Keywords: Martha Lagace
- 10 Dec 2014
- News
Front-Row Seat
battling it out over the issues of the day.” The Atlantic has been profitable for five years now, with advertising revenue up 40 percent over last year. For now, at least, all online content is free, including full articles from the print magazine. The connection... View Details