Publications

Find at Harvard

01 Sep 2005
News

Taking Flight

Software published its first title, Guide to Birds of North America. The week of that first CD-ROM’s release (the company now markets seventy titles), Thayer and his wife, Roz, were spotting penguins in Antarctica, leaving their three... View Details

Keywords: Julia Hanna; Finance; Publishing Industries (except Internet); Information; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade

01 Mar 2017
News

Nurturing Emerging Scholars and Leaders

Mary Sauer and Bob Doris (MBA 1977/JD 1978) HBS’s focus on innovation connected Bob Doris (MBA 1977/JD 1978) and Mary Sauer more deeply with the School. “We are very impressed with the work HBS is doing to foster a startup culture at the... View Details

09 Apr 2014
Research & Ideas

A Playbook for Small-Business Job Creation

small-dollar loans, which are important to startups and businesses in underserved communities. These businesses often need $150,000 or less to get started and keep running, but in today's market they... View Details

Keywords: by Carmen Nobel; Banking; Financial Services

September 2000 (Revised November 2000)
Case

GetConnected.com

By: Rajiv Lal, Nilanjana R. Pal and Jodi L. Prins

Describes the situation faced by GCI.com in April 2000, soon after raising $12 million for their new venture. After hiring an advertising agency, management needs to decide on the nature of the advertising campaign to target the right set of customers with the right... View Details

Keywords: Advertising Campaigns; Business Startups; Business or Company Management; Marketing Strategy; Market Entry and Exit; Corporate Strategy; Web Services Industry

01 Jun 2022
News

Case Study: Glass Half Full

can be turned into usable products. The company ships the glasses in carbon-neutral packaging, with an additional carbon offset to guarantee the product’s neutral environmental impact. The market for glassware in the United States... View Details

Keywords: Jen McFarland Flint; Nonstore Retailers; Retail Trade

17 Mar 2017
News

Schwarzman on Blackstone and the Value of an MBA

(via Poets & Quants) (via Poets & Quants) Many b-school students covet a career like the one Steve Schwarzman (MBA 1972) has had. He became a managing director at Lehman Brothers when he was 31. Seven years later, he cofounded Blackstone, an investment firm that he... View Details

Keywords: Management of Companies and Enterprises; Management

October 2016 (Revised November 2016)
Case

Innovating Beyond Ochsner

By: Richard G. Hamermesh and Olivia Hull

The Ochsner Health System has developed a proprietary software tool designed to treat hypertension. Built into the system’s electronic medical records, the Hypertension Digital Medicine program allows patients to record their blood pressure at home and share readings... View Details

19 Apr 2016
News

LuminOva Makes Great Strides Tackling Infertility

Alexandra Dickson (MBA 2013) Alexandra Dickson (MBA 2013) LuminOva, a biotech startup in Boston that won the 2015 Bertarelli Prize, is making progress on its quest to develop a new technology that could increase in vitro fertilization... View Details

Keywords: Blavatnik; Scientific Research and Development Services

15 Aug 2016
Research & Ideas

Black Swans and Big Trends Can Ruin Anyone's Internet Prediction

how we thought about online opportunities one year after the dot-com bubble burst. In retrospect, many of my thoughts about the internet’s future evolution missed the mark. If you think history repeats itself, then these forecasting errors might be germane, since View Details

Keywords: by Thomas R. Eisenmann; Technology

May 2025
Case

Initial Financial Statements at Blank Corporation: Bridging Content and Commerce

By: Jung Koo Kang, Panje Jayden Kim and David Allen

This accounting case is intended to teach students how to compile an income statement, a balance sheet, and a cash flow statement. It focuses on Blank Corporation, an innovative South Korean company that bridged content and commerce by selling products directly through... View Details

Keywords: Accounting; Financial Statements; Business Startups; Social Media; Advertising; Digital Marketing; Consumer Products Industry; South Korea

01 Jun 2017
News

The Exchange: Venture Forth

changes we’ve seen with the consumer internet sector are now beginning to happen in other industries. If you look at hardware, rapid prototyping has really revolutionized the way hardware startups are built. The burgeoning space sector,... View Details

Keywords: April White

September 2019
Teaching Note

Boxed

By: Laura Huang and Andy Wu

Boxed.com (“Boxed”) is an ambitious e-commerce retailer start-up, founded by visionary CEO Chieh Huang in 2013. From starting in Huang’s garage in 2013, to winning Emerging E-Retailer of the Year in 2016, to having 4 operational distribution centers in 2018, Boxed used... View Details

Keywords: Entrepreneurial Management; Business Startups; Leadership; Strategy; Success; E-commerce; Retail Industry

November 2003 (Revised March 2004)
Case

Federal Express: Early History

Describes key events in the start-up of Federal Express. Outlines the company's value proposition and provides an overview of key competitors in the air freight industry. This case is used with Teledesic (Abridged), HBS No. 9-804-096, which describes a failed project... View Details

Keywords: Competition; Network Effects; Business Startups; Transportation Industry; United States