Publications

Publications

Filter Results: (1,439) Arrow Down
Filter Results: (1,439) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 44 of 1,439 Results →
  • January 2000 (Revised April 2000)
  • Case

AsiaMail.com: What's in a Name?

By: Myra M. Hart and Sharon Peyus
Three founders of an international Internet company (e-mail-based marketing) struggle with naming the company. As they prepare to invest more than $10 million of first-round venture funding in advertising and marketing, they search for a name that will have power and... View Details
Keywords: Business Startups; Venture Capital; Brands and Branding; Internet and the Web; Entrepreneurship; Advertising; Marketing; Information Technology Industry; Service Industry; Asia
Related
  • 12 PM – 1 PM EDT, 12 Sep 2018
  • Webinars: Trending@HBS

Responding to Digital Disruption

As a follow-up to his 2017 webinar and building upon his proposed recipe for digital disruption, Associate Professor Thales Teixeira proposes a new framework to help established businesses respond to digital disruptors. View Details
  • 02 Mar 2016
  • News

The New Space Race

continue to examine the planet, and send back information that will be useful in helping NASA understand how astronauts—and possible future colonists—will be able to survive the intense radiation that bombards its surface. By choosing to look farther out into space,... View Details
Keywords: Robert S. Benchley
  • 01 Jun 2022
  • News

Case Study: Glass Half Full

can be turned into usable products. The company ships the glasses in carbon-neutral packaging, with an additional carbon offset to guarantee the product’s neutral environmental impact. The market for glassware in the United States... View Details
Keywords: Jen McFarland Flint; Nonstore Retailers; Retail Trade
  • 16 May 2018
  • News

ALUMNI NVC Finals and Regional Roundup

Alumni Runner-up prize with Magma Trading, a stock market for block-size trades that he calls “the Costco of trading.” Benoit Dupont (PLDA 20, 2016) (Europe region) took the $5,000 Crowd Favorite prize with his pitch for WeMaintain, a... View Details
Keywords: Margie Kelley
  • 27 Mar 2025
  • Blog Post

IFC India 2025: Driving India's EV Future: Insights from Ather Scooter and Exponent Energy

Professor Vikram Gandhi’s Immersive Field Course (IFC) “Development while Decarbonizing: India’s Path to Net-Zero" delved into the critical aspect of decarbonization and sustainability goals amid India's rapid development. The course presented an opportunity for... View Details
  • Profile

Phillip Michael Strazzulla

triggered a desire to become an entrepreneur. He did sales at a startup marketing company and thought, “I can do this. This is really fun.” He graduated with the belief that building something... View Details
  • 01 Jun 2017
  • News

Life in Lockdown

leads a team?” By 8:30 Thursday morning, Foalea is ready. Today, she will shepherd the Startup Lockdown team through 12 to 14 intense hours of brainstorming, market research, and prototype building to test... View Details
Keywords: Jennifer Myers; photography by Chris Churchill
  • Fast Answer

Black Business Leaders and Entrepreneurship

Filling the Gap: Underserved Markets in the Black Community  Use these resources to validate the need underlying your business idea. Please contact infoservices@hbs.edu to schedule a consultation with a Baker librarian.  ... View Details
  • Profile

Blake Landro

Making a dramatic shift in both industry and location, Blake decided to make a difference at Google, in Mountain View, CA, where he worked on Google Checkout, an online payment platform for small- to medium-sized businesses. “It had just launched,” Blake says, “so it... View Details
  • September 2000 (Revised November 2000)
  • Case

GetConnected.com

By: Rajiv Lal, Nilanjana R. Pal and Jodi L. Prins
Describes the situation faced by GCI.com in April 2000, soon after raising $12 million for their new venture. After hiring an advertising agency, management needs to decide on the nature of the advertising campaign to target the right set of customers with the right... View Details
Keywords: Advertising Campaigns; Business Startups; Business or Company Management; Marketing Strategy; Market Entry and Exit; Corporate Strategy; Web Services Industry
Related
  • 01 Jun 2017
  • News

The Exchange: Venture Forth

changes we’ve seen with the consumer internet sector are now beginning to happen in other industries. If you look at hardware, rapid prototyping has really revolutionized the way hardware startups are built. The burgeoning space sector,... View Details
Keywords: April White
  • April 1998
  • Teaching Note

Materials Technology Corporation TN

By: Clayton M. Christensen
Teaching Note for (9-694-075). View Details
Keywords: Business Startups; Market Entry and Exit; Technology; Research; Markets; Marketing Strategy; Product Development
Related
  • January 2007 (Revised December 2008)
  • Case

The Challenges of Launching a Start-Up in China: Dorm99.com

By: William C. Kirby, F. Warren McFarlan and Tracy Manty
After graduating from Harvard Business School in June 2006, Ken Pao and Bill Li were ready to fully commit to the Internet start-up they had been working on since they first stepped foot on the business school campus. They moved to Beijing, rounded out their management... View Details
Keywords: Business Startups; Joint Ventures; Entrepreneurship; Product Launch; Business and Government Relations; Internet; China
Related
  • 01 Dec 2022
  • News

Flying High

idea that there is an enormous opportunity to make air travel better.” The startup saw space in the market between premium commercial airline options that were increasingly inconvenient and the ever-more... View Details
Keywords: April White; aviation; airlines; entrepreneurship; leadership; innovation; Air Transportation; Transportation
  • 25 Apr 2016
  • News

Trail Blazer

Photography by Alexander Rubin Chuck McMinn (MBA 1978) has worked at enough in startups to know that the only guarantee in technology is that today’s hot product will eventually be replaced by more innovative technology. That’s why... View Details
Keywords: Jill Radsken; Food and Beverage Stores; Retail Trade; Scenic and Sightseeing Transportation; Transportation
  • 15 Aug 2016
  • Research & Ideas

Black Swans and Big Trends Can Ruin Anyone's Internet Prediction

how we thought about online opportunities one year after the dot-com bubble burst. In retrospect, many of my thoughts about the internet’s future evolution missed the mark. If you think history repeats itself, then these forecasting errors might be germane, since View Details
Keywords: by Thomas R. Eisenmann; Technology
  • 27 Mar 2020
  • News

CPD Taps Alumni Network to Help Students Navigate Crisis

Kristen Fitzpatrick (MBA 2003) Kristen Fitzpatrick (MBA 2003) HBS Career and Professional Development (CPD) has pivoted quickly in recent weeks to help first- and second-year students who are still in need of internships and employment—and facing an uncertain View Details
  • 28 May 2019
  • News

3-Minute Briefing: Tom Hulme (MBA 2007)

but all businesses have to have empathy for the customer. Empathy is the best leading indicator of success for a business. When I consider the startups that pitch to GV, I look for the ones that have true empathy for their customers,... View Details
Keywords: April White
  • 19 Feb 2018
  • Sharpening Your Skills

Amazoned: Is Any Industry Safe?

announced earlier this month intention to join megapartners Warren Buffett and JPMorgan Chase on some still mysterious project in the fastest-growing market of them all, health care. These stories from our archive suggest the great impact... View Details
Keywords: by Sean Silverthorne; Retail