Publications

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08 Mar 2021
In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details

Keywords: by Dina Gerdeman

Web

Key Concepts - Institute For Strategy And Competitiveness

competition where providers were competing on the wrong things at the wrong level. The result was that the US health care system was spending more per citizen on health care than any other nation and getting worse health outcomein... View Details

2013
Working Paper

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Sunil Gupta

As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details

Keywords: Internet and the Web; Digital Marketing

November 2004 (Revised March 2007)
Case

10 Uncommon Values®: Optimizing the Stock-Selection Process

By: Paul M. Healy and Boris Groysberg

In 2003, Steve Hash, research director at Lehman Brothers, prepared to initiate the firm's "Ten Uncommon Values" stock-picking process for the year. An investment committee had to pick the 10 best stocks from about 100 stock ideas presented by the firm's analysts. The... View Details

Keywords: Stocks; Investment; Financial Strategy; Decision Making; Groups and Teams; Financial Services Industry; United States

Educators

02 Oct 2018
First Look

New Research and Ideas, October 2, 2018

shopping environment. We build a demand model in which consumers choose how to allocate their spending over different product categories to maximize their direct utility under contingent free shipping. We estimate model parameters using... View Details

Keywords: Dina Gerdeman

07 Apr 2022
Research & Ideas

Giving Back: Consumers Care More About How Companies Donate Than How Much

profits over one week. The psychology of giving Consumers might be making these choices for several reasons, even beyond judgments of generosity, Keenan says. For example, people shopping for brands that donate a higher percentage of profits may believe a larger... View Details

Keywords: by Pamela Reynolds

Profile

Mark Giragosian

of industries.” After Morgan Stanley, Mark moved to PE firm Linden Capital Partners where he concentrated on health care investments. “I love health care specifically because there are so many unique problems worth spending time on.”... View Details

09 Feb 2024
HBS Case

Slim Chance: Drugs Will Reshape the Weight Loss Industry, But Habit Change Might Be Elusive

she coauthored with John McDonough, a former MBA student at HBS. The case notes that morbidly obese Americans spend more on medical services and prescriptions, and they face a potentially wider range of health problems, including heart... View Details

Keywords: by Lane Lambert; Health; Pharmaceutical

16 Nov 2021
HBS Case

How a Company Made Employees So Miserable, They Killed Themselves

enter new markets, bidding unprecedented sums to purchase competitors and buying up pricey technology. The spending spree sunk the company deep into debt, according to the research. When the dot-com bubble burst in the early 2000s, the... View Details

Keywords: by Michael Blanding

Web

2023 Reunion Presentations - Alumni

to pause, reflect, and better use your key resource: time! Take a moment today to explore how you spend time and where you might refocus based on your values. Try the new LIFE Matrix tool to discover how you can live your best life. Join... View Details

18 Jul 2023
News

The First Five Years: Brooke Biederman (MBA 2019)

ideal. But there were actually many silver linings. Among the biggest was the extended time I was lucky to spend on Zoom with industry leaders over those years. What’s a typical day like for you at Forby Entertainment? It varies greatly.... View Details

Keywords: Robert Bochnak

16 Feb 2024
Research & Ideas

As AI Upends Recruiting, Job Seekers Need a Waze App for Careers

for labor, spending heavily to lure away incumbent talent from competitive firms, while decrying the lack of skilled talent. Developing partnerships The key for employers is to recognize both how their own actions create a shortage of... View Details

Keywords: by Rachel Layne; Information Technology; Technology

26 Aug 2019
Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

around five years ago, but is now considered a billion-dollar company. So they’re now trying to seek partnerships with influencers who have clout, but they’re competing with newer brands that have done this well from the get-go.” Global View Details

Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics

10 Jan 2018
Blog Post

8 Tips to Help You Prepare for the Case Method

for me, the most challenging part of the whole experience. You can easily spend 2-3 hours on a case if you focus on every detail and supplementary piece of reading. However, the sheer volume of classes, extra-curriculars and social events... View Details

Web

About - Global

Administration. Turkish teachers receive HBS training and 12 HBS faculty spend time in Turkey to assist teaching there. 1951 HBS helps to found American Universities Field Staff (AUFS), a nonprofit that sends correspondents around the... View Details

2023
Article

Green Bargains: Leveraging Public Investment to Advance Climate Regulation

By: Jonas Meckling and Jesse Strecker

Climate policy has entered a new era as public investment is increasingly moving to center stage, including recovery spending and long-term climate investment plans. While essential for decarbonization, public investment is not enough – the carrots of investment need... View Details

Keywords: Government and Politics; Environmental Regulation; Climate Change; Policy; Motivation and Incentives

February 2025
Article

Improving Customer Compatibility with Tradeoff Transparency

By: Ryan W. Buell and MoonSoo Choi

Through a large-scale field experiment with 393,036 customers considering opening a credit card account with a nationwide retail bank, we investigate how providing transparency into an offering’s tradeoffs affects subsequent rates of customer acquisition and long-run... View Details

Keywords: Transparency; Customer Selection; Customer Compatibility; Retention; Service Operations; Service Delivery; Marketing Strategy; Marketing Communications; Customer Focus and Relationships; Customer Satisfaction; Banking Industry; Australia

July–August 2013
Article

Leadership Lessons from the Chilean Mine Rescue

By: Faaiza Rashid, Amy C. Edmondson and Herman B. Leonard

Three years ago, when a cave-in at the San José mine in Chile trapped 33 men under 700,000 metric tons of rock, experts estimated the probability of getting them out alive at less than 1%. Yet, after spending a record 69 days underground, all 33 were hoisted up to... View Details

Keywords: Leadership; Crisis Management; Learning; Mining; Mining Industry; Chile