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  • 22 Apr 2021
  • News

Leading for a Better World in Boston; Virtual Event Showcases Japan Fellowship

moderator David Harris (MBA 1984), talked about addressing the complexities of hunger during COVID-19 with panelists Ajay Relan, founder of #HashtagLunchbag, an effort to feed the homeless and hungry through social View Details
Keywords: Margie Kelley
  • 12 Sep 2018
  • News

Game-Changing Analytics

at multiple contact points, including ticket sales, retail transactions, digital communications, and social media,” notes Gelman, a former Crimson basketball star who also played professionally in Europe. She cites the Patriots’ launch a... View Details
  • 14 Jul 2023
  • Blog Post

A Pathway to Pursue Aspirations

Coast. “Growing up and moving around, educational media helped me develop multi-culturally; it helped me continue to learn English and see what’s happening in the rest of the world.” Her own parents have held key View Details
  • February 2019
  • Case

Halliday's OASIS

By: Scott Duke Kominers and Nicole Tempest Keller
Wade Watts has won control of the OASIS – a futuristic, immersive virtual reality game world. He must decide on rules, rights, and marketplace design, balancing the founding principles of the OASIS with the platform’s potentially negative externalities. View Details
Keywords: Managing Markets; Corporate Responsibility; Virtual Reality; Digital Platforms; Management; Corporate Social Responsibility and Impact; Social Media; United States
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  • 21 Mar 2018
  • Blog Post

Telling Your Story: How to Create a Powerful Personal Digital Brand

your personality, the real person behind your personal brand; and 3) it shares your motivations, why you do what you do. Make engagement a regular habitThe digital world offers many shiny temptations and distractions. Grinshpun encourages a systematic approach to View Details
  • December 2001
  • Background Note

Reporting on Agribusiness in the 21st Century

By: Ray A. Goldberg and Anne M Fitzgerald
Agriculture is not what it used to be. Neither is coverage of the industry by news organizations. A century ago, about 40% of the U.S. population lived on the farm, and one in three U.S. jobs was tied to agriculture. It made sense for daily newspapers to cover farming... View Details
Keywords: Agribusiness; Newspapers; Media; Perception; Change; Agriculture and Agribusiness Industry; United States
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  • 16 Oct 2018
  • Blog Post

A Pathway to Pursue Aspirations

Coast. “Growing up and moving around, educational media helped me develop multi-culturally; it helped me continue to learn English and see what’s happening in the rest of the world.” Her own parents have held key View Details
Keywords: Nonprofit / Government
  • 06 Feb 2020
  • News

HBS Alumni Join Forces on Virus Outbreak in China

local and multilateral organizations on logistics—coordinating purchase, delivery, and customs—in their effort to contain the spread of the virus. At the same time, a group led by Ray Yang (MBA 2003), Mei Zhang (MBA 1996), and Andy Lin (MBA 2003) have used the View Details
  • Web

2019 Symposium - Race, Gender & Equity

Psychological Association journals such as American Psychologist, Cultural Diversity and Ethnic Minority Psychology , and Journal of Diversity in Higher Education . She has also contributed to The Harvard Business Review and popular media... View Details
  • Web

The Ownership Project | Institute for Business in Global Society

social progress. Learn how evolving concepts of ownership - from real estate to AI, genetic data to media - are reshaping capitalism and creating new challenges and opportunities for business leaders.... View Details
  • 03 Nov 2020
  • News

One Paramount Priority

adversary for a range of reasons. “We have a divisive president—and the extremes get the air time, both among our political leaders and the media. The algorithms created by our social networks fuel the fire even more. This all reinforces... View Details
Keywords: Government
  • 10 Jul 2017
  • Op-Ed

Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos

Now, the evidence is quickly posted to social media for the world to critique—potentially blown out of proportion. “If a customer feels strongly enough to make a recording and perhaps tell friends, that’s a... View Details
Keywords: by Benjamin G. Edelman; Food & Beverage; Air Transportation; Retail; Service
  • 25 Aug 2014
  • News

Gerald Chertavian, MBA 1992

Since founding Year Up in 2000, Gerald Chertavian has steadily grown the endeavor from its initial class of 22 students. The nonprofit now operates in 12 cities across the United States, employs 400, and has an annual budget of $70 million. While those numbers—as well... View Details
Keywords: Susan Young
  • 10 Oct 2018
  • Research & Ideas

The Legacy of Boaty McBoatface: Beware of Customers Who Vote

public. Boaty blowback highlights the potential danger of giving consumers the power to vote, even though customer engagement is a primary goal of almost every social media strategy. The problem: Even though... View Details
Keywords: by Michael Blanding; Advertising
  • October 2020 (Revised April 2022)
  • Case

When Institutions Fail: HIV/AIDS in the 1980s

By: Tom Nicholas and Christian Godwin
During the early 1980s, young gay men in urban centers such as San Francisco and New York City began contracting a mysterious illness that would come to be known as HIV/AIDS. A diagnosis meant almost certain death, with a less than 1% survival rate. Conflicting... View Details
Keywords: Ethics; Policy; Government and Politics; Health Pandemics; History; Rights; Media; Organizations; Business and Community Relations; Religion; Social Psychology; Identity; Prejudice and Bias; Social Issues; Public Opinion; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; United States
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  • 10 Jul 2000
  • Research & Ideas

Cable TV: From Community Antennas to Wired Cities

and academics who looked beyond its economic impact on the broadcasting business, and saw a potentially revolutionary communications medium. These policy makers and academics were influenced by the ideas of Marshall McLuhan and by a Zeitgeist concerned with View Details
Keywords: by Thomas R. Eisenmann; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting
  • 30 Jul 2024
  • News

Reddit’s Rise

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Jen Wong (MBA 2004) joined Reddit as COO in 2018, the user-generated content site wasn’t exactly a burning building...but it might have been... View Details
  • 05 Apr 2021
  • Blog Post

The MBA Response: A Calling to Leadership & Service

helped Anar Foods manage a social media strategy, and laid the foundation for launching a new frozen-food product line. Anar Foods expressed their gratitude, “This program has been life-altering for me. It's... View Details
  • Web

About Us | Working Knowledge

industries long before they make their way into mainstream practice. In addition to our website, Working Knowledge publishes on social media and through a variety of content-sharing partnerships. Who we are... View Details
  • Fast Answer

Scaling Minority Businesses (SMB)

population, age, race, income, employment, and education. Social Explorer-  Access census data for the United States through the use of interactive maps and reports. American Community Survey (ACS) 5-Year Estimates... View Details