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      Service OperationsRemove Service Operations →

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      • August 1994 (Revised May 1995)
      • Case

      Engineering Inspection & Insurance Company

      By: Robert H. Hayes
      Engineering Inspection & Insurance Co. (EIIC) is a small but highly successful company that offers machinery and boiler inspection and insurance services. After years of above-average growth and profits, both are retreating toward the industry average, policy delivery... View Details
      Keywords: Service Operations; Business Strategy; Organizational Design; Organizational Structure; Insurance; Strategic Planning; Problems and Challenges; Insurance Industry; United States
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      Hayes, Robert H. "Engineering Inspection & Insurance Company." Harvard Business School Case 695-009, August 1994. (Revised May 1995.)
      • July 1994 (Revised January 1997)
      • Case

      Steamboat Ski & Resort Corporation

      By: Jeffrey F. Rayport
      The largest ski resort in Colorado must determine how to select customer segments to focus its promotional and service-delivery efforts. Making segmentation work depends on reordering its pricing policy and "service packages." View Details
      Keywords: Marketing Strategy; Service Delivery; Entertainment and Recreation Industry; Colorado
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      Rayport, Jeffrey F., Mary E. Callahan, Don Bramley, Katie King, and Hilary Nicholas. "Steamboat Ski & Resort Corporation." Harvard Business School Case 395-019, July 1994. (Revised January 1997.)
      • July 1994 (Revised August 1998)
      • Case

      The King-Size Company

      By: David E. Bell and Dinny Starr Gordon
      King-Size is a mail-order company specializing in apparel for big and tall men. The case describes their operations in some detail. Issues include appropriate marketing decisions and expansion strategy. View Details
      Keywords: Decisions; Marketing Strategy; Operations; Perception; Expansion; Web Services Industry; Web Services Industry
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      Bell, David E., and Dinny Starr Gordon. "The King-Size Company." Harvard Business School Case 595-013, July 1994. (Revised August 1998.)
      • June 1994 (Revised September 1995)
      • Case

      Leland O'Brien Rubinstein Associates, Inc.: SuperTrust

      By: Peter Tufano
      Leland O'Brien Rubinstein Associates, Inc. (LOR), which profited by selling portfolio insurance to institutional investors, attempts to rebuild itself after the 1987 stock market crash by creating new products to meet the unsatisfied needs of equity investors. LOR... View Details
      Keywords: Product Development; Financial Services Industry; United States
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      Tufano, Peter, and Barbara Kyrillos. "Leland O'Brien Rubinstein Associates, Inc.: SuperTrust." Harvard Business School Case 294-050, June 1994. (Revised September 1995.)
      • May 1994 (Revised September 1994)
      • Case

      STAR TV (A)

      By: Michael Y. Yoshino and J. Peter Williamson
      Concerns the decision whether or not to launch a satellite television service in Asia in the 1990-1991 period. STAR TV was a joint venture between Hutchison Whampoa and Li-Ka Shing and was established to launch such a service. Li-Ka Shing's son, Richard, was CEO.... View Details
      Keywords: Joint Ventures; Decisions; Product Launch; Service Delivery; Adaptation; Entertainment and Recreation Industry; Asia; Europe; United States
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      Yoshino, Michael Y., and J. Peter Williamson. "STAR TV (A)." Harvard Business School Case 394-212, May 1994. (Revised September 1994.)
      • February 1994 (Revised September 1995)
      • Case

      Leland O'Brien Rubinstein Associates, Inc.: Portfolio Insurance

      By: Peter Tufano
      Leland O'Brien Rubinstein Associates, a small financial advisory firm founded in 1980, has created a successful business by selling a product commonly known as portfolio insurance. Portfolio insurance is a trading strategy that institutional investors use to establish... View Details
      Keywords: Investment Portfolio; Insurance; Product; Financial Services Industry
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      Tufano, Peter, and Barbara Kyrillos. "Leland O'Brien Rubinstein Associates, Inc.: Portfolio Insurance." Harvard Business School Case 294-061, February 1994. (Revised September 1995.)
      • January 1994 (Revised May 1995)
      • Case

      Xerox: Design for the Environment

      By: Richard H.K. Vietor
      In 1990, Xerox undertook an "Environmental Leadership Program" designed to make Xerox an industry leader in non-polluting operations, recycling, and products actually designed for the environment. This effort flowed naturally out of the system of total quality... View Details
      Keywords: Product Design; Production; Service Delivery; Service Operations; Organizational Design; Environmental Sustainability
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      Vietor, Richard H.K. "Xerox: Design for the Environment." Harvard Business School Case 794-022, January 1994. (Revised May 1995.)
      • 1994
      • Chapter

      Managing Services When Service Is a Performance

      By: J. A. Deighton
      Keywords: Service Operations; Performance; Management; Service Industry
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      Deighton, J. A. "Managing Services When Service Is a Performance." In Service Quality: New Directions in Theory and Practice, edited by R. T. Trust and R. L. Oliver. Beverly Hills, CA: Sage Publications, 1994.
      • October 1993 (Revised September 1994)
      • Case

      Catalina Marketing Corp.

      By: David E. Bell, Walter J. Salmon and Dinny Starr
      Catalina Marketing is a very successful marketing service firm. Their current customers include major supermarket retailers and consumer products manufacturers nation-wide. Catalina provides a unique way for these clients to distribute coupons for their products via... View Details
      Keywords: Advertising; Information Management; Expansion; Product; Salesforce Management; Information Technology; Growth and Development Strategy; Customer Value and Value Chain; Advertising Industry
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      Bell, David E., Walter J. Salmon, and Dinny Starr. "Catalina Marketing Corp." Harvard Business School Case 594-026, October 1993. (Revised September 1994.)
      • 1993
      • Chapter

      Operation and Regulation in Financial Intermediation: A Functional Perspective

      By: Robert C. Merton
      Keywords: Financial Markets; Operations; Governing Rules, Regulations, and Reforms; Government and Politics; Financial Services Industry
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      Merton, Robert C. "Operation and Regulation in Financial Intermediation: A Functional Perspective." In Operation and Regulation of Financial Markets, edited by P. Englund. Stockholm: Ekonomiska rådet (Sweden), 1993.
      • August 1993 (Revised April 1997)
      • Case

      Southwest Airlines: 1993 (A)

      By: James L. Heskett and Roger H. Hallowell
      Southwest Airlines, the only major U.S. airline to be profitable in 1992, makes a decision as to which of two new cities to open, or to add a new long-haul route. Provides windows into Southwest's strategy, operations, marketing, and culture. View Details
      Keywords: Decisions; Cost Management; Profit; Marketing; Service Operations; Organizational Culture; Corporate Strategy; Expansion; Air Transportation Industry; United States
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      Heskett, James L., and Roger H. Hallowell. "Southwest Airlines: 1993 (A)." Harvard Business School Case 694-023, August 1993. (Revised April 1997.)
      • June 1993 (Revised April 1998)
      • Case

      COMCO Holding AG (B): COMCO Martech

      By: Rosabeth M. Kanter
      COMCO Martech was a new breed of joint venture for COMCO Holding, a mid-sized Swiss-German company that had grown over a five-year period through tie-ups with small, start-up companies. Whereas a typical COMCO venture provided services to a large German retailer, was... View Details
      Keywords: Joint Ventures; Business Startups; Trade; Operations; Environmental Sustainability; Business or Company Management; Multinational Firms and Management; Partners and Partnerships; Switzerland; United States; Europe
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      Kanter, Rosabeth M. "COMCO Holding AG (B): COMCO Martech." Harvard Business School Case 393-143, June 1993. (Revised April 1998.)
      • June 1993
      • Case

      Laura Ashley (A): Creating a World Class Service Organization in Support of a Global Brand & Federal Express

      By: Shoshana Zuboff
      Keywords: Service Operations; Customer Focus and Relationships; Performance Effectiveness; Apparel and Accessories Industry
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      Zuboff, Shoshana. "Laura Ashley (A): Creating a World Class Service Organization in Support of a Global Brand & Federal Express." Harvard Business School Case 493-018, June 1993.
      • May 1993 (Revised July 1995)
      • Case

      Air Miles

      By: John A. Quelch
      The chairman and CEO of a U.K.-based frequent buyer travel award program is planning on launching in North America. Management must determine the marketing strategy to be used, specifically how the U.K. program should be altered, whether the U.S. and Canadian markets... View Details
      Keywords: Marketing Strategy; Service Delivery; Market Entry and Exit; Adaptation; Product Launch; Service Industry; Canada; United Kingdom; United States
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      Quelch, John A. "Air Miles." Harvard Business School Case 593-102, May 1993. (Revised July 1995.)
      • May 1993
      • Case

      Patient Transfusion Services Lab of Central Blood Bank

      By: James L. Heskett
      The vice president of the Lab and Clinical Services at Central Blood Bank is faced with the challenge of convincing a hospital to use economical shared patient transfusion testing services. View Details
      Keywords: Health Care and Treatment; Quality; Service Operations; Mathematical Methods; Customer Satisfaction; Health Industry
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      Heskett, James L. "Patient Transfusion Services Lab of Central Blood Bank." Harvard Business School Case 693-091, May 1993.
      • 1993
      • Book

      Integrating Service Strategy in the Manufacturing Company

      By: H. Mathe and R. D. Shapiro
      Keywords: Business Strategy; Service Operations; Manufacturing Industry
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      Mathe, H., and R. D. Shapiro. Integrating Service Strategy in the Manufacturing Company. London, New York: Chapman & Hall, 1993.
      • April 1993 (Revised December 2001)
      • Case

      General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)

      By: F. Warren McFarlan and Katherine Seger
      Designed to look at outsourcing from the perspective of a major computer services company trying to get into the business. View Details
      Keywords: Communication Technology; Business Startups; Business Plan; Business Strategy; Job Cuts and Outsourcing; Financial Management; Management Teams; Communication Strategy; Organizational Design; Product Design; Accounting; Activity Based Costing and Management; Computer Industry; Information Technology Industry
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      McFarlan, F. Warren, and Katherine Seger. "General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)." Harvard Business School Case 193-145, April 1993. (Revised December 2001.)
      • April 1993 (Revised May 2009)
      • Case

      Aravind Eye Hospital, Madurai, India: In Service for Sight, The

      By: V. Kasturi Rangan
      Starting as a modest 20-bed hospital, Aravind had grown into a 1,400-bed hospital complex by 1992. It had by then screened 3.65 million patients and performed 335,000 cataract surgeries, nearly 70% of them free of cost for the poorest of India's blind population.... View Details
      Keywords: Developing Countries and Economies; Social Marketing; Service Delivery; Service Operations; Welfare; Expansion; Health Industry; India
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      Rangan, V. Kasturi. "Aravind Eye Hospital, Madurai, India: In Service for Sight, The." Harvard Business School Case 593-098, April 1993. (Revised May 2009.)
      • March 1993 (Revised April 1995)
      • Case

      IBM After-Sales Service

      By: Janice H. Hammond
      IBM has established a service delivery system to provide service and maintenance parts for its installed base of computers. The case outlines the competitive pressures IBM faces from alternative providers of maintenance services (e.g. other OEMs, third-party... View Details
      Keywords: Service Delivery; Service Operations; Supply Chain; Supply Chain Management; Logistics; Operations; Distribution; Customer Focus and Relationships; Competitive Strategy; Computer Industry
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      Hammond, Janice H. "IBM After-Sales Service." Harvard Business School Case 693-001, March 1993. (Revised April 1995.)
      • November 1992
      • Background Note

      Note on Service Mapping

      By: James L. Heskett
      Illustrates a simple technique for diagramming operations flows in service companies. Can be used to help structure analysis and discussion of cases involving sequenced operations. View Details
      Keywords: Management Analysis, Tools, and Techniques; Operations; Business Processes; Organizational Structure; Service Industry
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      Heskett, James L. "Note on Service Mapping." Harvard Business School Background Note 693-065, November 1992.
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