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Show Results For
- All HBS Web
(1,971)
- People (4)
- News (422)
- Research (1,124)
- Events (10)
- Multimedia (24)
- Faculty Publications (625)
- 24 Nov 2015
- Blog Post
What is an HBS MyTake?
MyTakes this past year was to select students with a diverse array of stories and experiences. Our hope was to allow audience members to find something relevant for them in the student talks. What have you learned about your classmates... View Details
- 09 Dec 2019
- Research & Ideas
Identify Great Customers from Their First Purchase
working paper, Ascarza and coauthor Nicolas Padilla, a doctoral candidate at Columbia Business School, show that a statistical tool known as a deep exponential family model can effectively sort the most relevant variables and account for... View Details
- 10 Oct 2023
- Blog Post
Policy Drivers for Environmental Justice: What Businesses Need to Know
Inflation Reduction Act of 2022 (IRA), breaking down specific programs and provisions included in relevant policy. Finally, it will dive into some examples of EJ as it is currently being applied by businesses, building out clear... View Details
- Profile
Tim Kluska
Sometimes we look to those with relevant industry experience, other times the best ideas come from those with absolutely no expertise as they bring unbiased perspectives. There is truly no single right answer in business, which... View Details
- 06 Aug 2021
- Book
Steve Jobs and the Rise of the Celebrity CEO
a desperate attempt to remain relevant in the world of Windows 95. In a remarkable turn of events, Apple’s then CEO, Amelio, engineered the purchase of NeXT in December of 1996 for the startlingly high price of $429 million in cash and... View Details
Keywords: by Dina Gerdeman
- 16 Dec 2022
- Research & Ideas
Why Technology Alone Can't Solve AI's Bias Problem
combat ranking biases, web developers have created “fair-ranking algorithms” that try to serve up a more equitable list of relevant results in a search query. For example, a fair-ranking algorithm might ensure women and other... View Details
- 30 Dec 2014
- Working Paper Summaries
Return on Political Investment in the American Jobs Creation Act of 2004
- 02 Aug 2012
- Working Paper Summaries
The Rich Get Richer: Enabling Conditions for Knowledge Use in Organizational Work Teams
- 23 Jun 2010
- Working Paper Summaries
The Role of Institutional Development in the Prevalence and Value of Family Firms
- October 2021
- Article
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Nicolas Padilla and Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Journal of Marketing Research (JMR) 58, no. 5 (October 2021): 981–1006.
- 01 Jun 1999
- News
Ikenna Okezie
patients through their HMOs and would link them online with their lab results, diagnoses, medications, and other relevant information. "We hope to prove that patients will comply more readily with treatment regimens when they understand... View Details
Keywords: Judith A. Ross
- Web
Climate Impact - Business & Environment
Co-Founder, Julius Education “Julius is solving the talent needs of the climate transition by providing inclusive, data-led solutions to start and grow green careers. Our platform demystifies relevant jobs and career pathways, provides... View Details
- Web
Help - Research Computing Services
Ticket page (login required). RCS Cheat Sheet We've compiled all of the relevant links to get researchers started using RCS services--from requesting a cluster account to obtaining research software! Technical How-To’s & Notes Archiving... View Details
- Web
AASU50 - Alumni
multi-disciplinary event that celebrated the vibrant and important role that African Americans have played in shaping our institution, the business world, and society at large. This website has been designed to provide you with information and access to resources,... View Details
- 18 Dec 2017
- Op-Ed
Why Employers Must Stop Requiring College Degrees For Middle-Skill Jobs
Credit: Pixsooz American companies have a problem. Over the past decade, they have begun to demand a bachelor’s degree in hiring workers for jobs that traditionally haven’t required one. This uptick in credentialing, or “degree inflation,” rested on the belief that... View Details
Keywords: by Joseph Fuller
- 30 Jan 2019
- Blog Post
The Life and Role of a CEO
different answers to all of them based on this course. I have laid out below what and how these understandings may be relevant for any roles we play in a company. ----- 1. What is the role of CEO? Before: The Ultimate Boss, who makes... View Details
- 04 Jul 2005
- What Do You Think?
How Can Business Schools Be Made More Relevant?
Summing Up Business school relevance is an issue, judging from the predominance of responses to this month's column. The ways of increasing relevance were advanced, but the question of whether, in the... View Details
Keywords: by James Heskett
- 15 Jan 2014
- Working Paper Summaries
Redrawing the Lines: Did Political Incumbents Influence Electoral Redistricting in the World’s Largest Democracy?
Keywords: by Lakshmi Iyer & Maya Reddy
- 2020
- Working Paper
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Harvard Business School Working Paper, No. 19-091, February 2019. (Revised May 2020. Accepted at the Journal of Marketing Research.)
- 01 Sep 2023
- News
History Matters
University of Virginia’s Darden School of Business, where he remains university professor emeritus and dean emeritus. Recently he spoke with the Bulletin about teachable moments from the previous century and why the events of 1907 remain View Details