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  • 18 Jun 2001
  • Research & Ideas

When In-House Research Isn’t Enough

owe their life's blood to PARC—Adobe, SynOptics, VLSI, and 3Com, for example—together recorded a market value last year five or six times greater than that of mother Xerox. "By focusing too narrowly on its core, vertically-integrated... View Details
Keywords: by Jim Aisner
  • 16 Jul 2014
  • HBS Case

Marketing Obamacare

and people don't like buying or paying for it. Therefore it takes skillful marketing to attract the attention of people and motivate the desired purchase behavior you are looking for." Amidst the generally dismal track record of the... View Details
Keywords: by Michael Blanding; Health
  • 29 Jan 2019
  • First Look

New Research and Ideas, January 29, 2019

power plants. Accounting standards required utilities to record the present value of projected D&D costs as a liability. However, there were many uncertainties associated with these estimates given the actual cash outlays that would... View Details
Keywords: Dina Gerdeman
  • 29 Jan 2014
  • Research & Ideas

Super Bowl Ads for Multitaskers

utilizes data from households across the country that install a set-top box alongside their television that analyzes second by second what family members watch. At the same time, Kantar records everything that is shown on every station,... View Details
Keywords: by Michael Blanding; Advertising; Sports
  • 04 Mar 2013
  • Lessons from the Classroom

Lessons from Running GM’s OnStar

radio—featuring recordings of actual calls for help. Whereas individual car makes and models were usually marketed separately, Huber's team wanted OnStar to have its own distinct brand across the fleet. "The car brands in the... View Details
Keywords: by Carmen Nobel; Auto
  • 01 Aug 2011
  • Research & Ideas

Immigrant Innovators: Job Stealers or Job Creators?

Kerr says. Patent Effects To determine whether an increase in H-1B visas led to an increase in innovation, the researchers looked at data from the United States Patent and Trademark Office, examining patent applications and grants through May 2009. While patent View Details
Keywords: by Carmen Nobel; Technology
  • 27 Jul 2011
  • Research & Ideas

Customer Loyalty Programs That Work

consumer." The Personal Book software program is one tool that helps Nordstrom's sales staff do this. In it, they can record personal information about their customers, including size and color preferences, birthdays and... View Details
Keywords: by Maggie Starvish; Retail
  • 01 Dec 2003
  • Research & Ideas

Sometimes Success Begins at Failure

by the businesses, in my view. Instead, it was a measurement error, resulting from the inevitable uncertainties of assessing early-stage technologies. Nevertheless, having three out of thirty-five projects turn out to be "positives" is not a bad track View Details
Keywords: by Henry Chesbrough; Health; Pharmaceutical
  • 18 Apr 2017
  • First Look

First Look at New Ideas, April 18

https://cb.hbsp.harvard.edu/cbmp/product/717430-PDF-ENG Harvard Business School Case 814-033 A Note on Healthcare IT and Applications to the Healthcare Industry This note provides an overview of three key healthcare IT areas: electronic medical View Details
Keywords: by Sean Silverthorne
  • 17 Jun 2013
  • Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

Personalities Teixeira discovered the keys to attraction and retention through a series of lab experiments where participants viewed real ads that Teixeira selected from YouTube, while a camera recorded their facial reactions. They had... View Details
Keywords: by Carmen Nobel; Advertising
  • 12 Dec 2006
  • First Look

First Look: December 12, 2006

meat in California to bans on dwarf tossing in France. An example of special interest will be the widespread laws against the buying and selling of organs for transplantation. The historical record suggests that while repugnance can... View Details
Keywords: Martha Lagace
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

record US$1.9 billion, but the firm, led by Zhang Xin, refocused in 2012 on a “build-to-hold” strategy in an effort to capture the long-term value of its properties. Zhang also saw an opportunity to capitalize on the rapidly growing... View Details
Keywords: Sean Silverthorne
  • 11 Sep 2018
  • First Look

New Research and Ideas, September 11, 2018

Abstract—As trust in government reaches historic lows, frustration with government performance approaches record highs. We propose that peoples’ perceptions of government and their levels of engagement with it can be reshaped and enhanced... View Details
Keywords: Dina Gerdeman
  • 19 Sep 2006
  • First Look

First Look: September 19, 2006

(EC) issued an antitrust judgment against Microsoft Corp., levying a record fine of 497 million euros ($613 million) and mandating changes of commercial behavior and bundling of Windows Media Player with Microsoft's Windows operating... View Details
Keywords: Sean Silverthorne
  • 12 Sep 2005
  • Research & Ideas

The Broadband Explosion: Thinking About a Truly Interactive World

sit back and let business decide what is best. This might prove to be a wise approach. Governments have a mixed track record when it comes to encouraging investment in specific technologies. Different countries are taking very different... View Details
Keywords: by Sara Grant; Technology; Communications; Telecommunications
  • 03 Apr 2006
  • Research & Ideas

The Competitive Advantage of Global Finance

most also influence their decisions. Q: Why did you decide to pursue an analysis of these decisions through cases? A: As I began on the path to explore these financial decisions, it became clear that conventional methods were insufficient. Public financial View Details
Keywords: by Sean Silverthorne; Financial Services
  • 01 Apr 2015
  • Research & Ideas

The Slow, Steady Battle to Fix Cancer Care

in our old electronic medical records, we had never asked questions about swallowing. You couldn't even tell from those records when and whether a patient was eating normally, which of course is important. So all of this gets to the fact... View Details
Keywords: by Carmen Nobel; Health
  • 17 Jun 2014
  • First Look

First Look: June 17

Abstract—Although documenting everyday activities may seem trivial, four studies reveal that creating records of the present generates unexpected benefits by allowing future rediscoveries. In Study 1, we use a "time capsule"... View Details
Keywords: Sean Silverthorne
  • 14 Dec 2010
  • First Look

First Look: Dec. 14

violations. Despite ubiquitous scholarly references to Coleman's theory, little empirical work has directly tested it in large-scale natural settings with longitudinal data. We undertake such a test using records of norm violations during... View Details
Keywords: Sean Silverthorne
  • 18 Mar 2001
  • Research & Ideas

Want to Be an Entrepreneur? [Part I]

for a company with Palm's record and prospects. Handspring's birth, in July 1998, was huge news in the high-technology industry. Dubinsky and her colleagues had made an enormous success of PalmPilot and its operating system, and that core... View Details
Keywords: by John S. Rosenberg
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