• 2015
• Chapter

The Fourth Wave: Business Management and Business Education in the Age of the Anthropocene

By: Andrew J. Hoffman and John Ehrenfeld

Sustainability has become mainstream in both management practice and management research. Firms incorporate sustainability strategies into their core mission. University administrators promote sustainability as central to their curricula. Scholars pursue sustainability... View Details

Keywords: Environmental Sustainability; Social Issues; Natural Environment; Leading Change; Management Systems

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Hoffman, Andrew J., and John Ehrenfeld. "The Fourth Wave: Business Management and Business Education in the Age of the Anthropocene." Chap. 13 in Corporate Stewardship: Achieving Sustainable Effectiveness, edited by Susan Albers Mohrman, James O'Toole, and Edward E. Lawler, 228–246. Sheffield, UK: Greenleaf Publishing, 2015.

• August 2022
• Teaching Note

BTS & ARMY

By: Doug J. Chung and Kay R. Koo

Industry leaders must define a particular outcome of interest (i.e., an objective) to establish an organization’s strategy. BTS’s initial objective was to increase brand recognition and to acquire a solid fanbase. The proliferation of social network platforms... View Details

Keywords: Cultural Diversity; Brand Equity; Go-to-market Strategy; Social Network; Entertainment Industry; Brands and Branding; Customer Relationship Management; Consumer Behavior; Social and Collaborative Networks; Social Entrepreneurship; Digital Platforms; Digital Marketing; Music Industry

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Chung, Doug J., and Kay R. Koo. "BTS & ARMY." Harvard Business School Teaching Note 523-031, August 2022.

• March 2017
• Case

Swagbucks

By: Jeffrey F. Rayport and Matthew G. Preble

In early 2016, Chuck Davis, chairman and CEO of Prodege LLC, parent company of the brand promotion business Swagbucks, and Josef Gorowitz, Prodege’s founder and president, must decide whether to acquire MyPoints, a competitor to Swagbucks, after the company’s... View Details

Keywords: Loyalty Management; Scaling; Scale; Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Leading Change; Growth Management; Religion; Technology; Online Technology; Internet; Transition; Leadership; Web Services Industry; Technology Industry; United States

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Rayport, Jeffrey F., and Matthew G. Preble. "Swagbucks." Harvard Business School Case 817-068, March 2017.

• March–April 2017
• Article

Advancing Conservation by Understanding and Influencing Human Behavior

By: Sheila M. Reddy, Jensen Montambault, Yuta J. Masuda, Ayelet Gneezy, Elizabeth Keenan, William Butler, Jonathan R. Fisher and Stanley T. Asah

Behavioral sciences can advance conservation by systematically identifying behavioral barriers to conservation and how to best overcome them. Behavioral sciences have informed policy in many other realms (e.g., health, savings), but they are a largely untapped resource... View Details

Keywords: Adaptive Management; Awareness; Behavioral Economics; Behavioral Science; Conservation Intervention; Conservation Planning; Decision-making; Incentives; Nudge; Management; Motivation and Incentives; Behavior; Marketing; Decision Making; Environmental Sustainability; Economics

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Reddy, Sheila M., Jensen Montambault, Yuta J. Masuda, Ayelet Gneezy, Elizabeth Keenan, William Butler, Jonathan R. Fisher, and Stanley T. Asah. "Advancing Conservation by Understanding and Influencing Human Behavior." Conservation Letters 10, no. 2 (March–April 2017): 248–256. (doi:10.1111/conl.12252.)

• 16 Jun 2008
• Research & Ideas

Seven Tips for Managing Price Increases

the board but only on items selected as your inflation-busters. For cash poor consumers, these promotions should hit the key price points on small pack sizes. For cash rich consumers, encourage multi-unit purchases ahead of the inevitable... View Details

Keywords: by John Quelch

• 13 Jan 2015
• First Look

First Look: January 13

can TV advertising remain an effective means of promoting and selling products and services? In this article, the author draws upon his research to argue that TV advertising remains a powerful vehicle for capturing people's attention,... View Details

Keywords: Sean Silverthorne

• 04 Oct 2010
• Research & Ideas

Introverts: The Best Leaders for Proactive Employees

more trouble than their extraverted colleagues rising through the corporate ranks in order to take a leadership role. This is especially true if they are surrounded by extraverted coworkers, who are likelier to receive promotions because... View Details

Keywords: by Carmen Nobel

• 06 Jun 2016
• Research & Ideas

Skills and Behaviors that Make Entrepreneurs Successful

the successful management of all financial aspects of a business venture. Sales. Measures skills and behaviors needed to build an effective sales organization and sales channel that can successfully acquire, retain, and serve customers, while View Details

Keywords: by HBS Working Knowledge

• 04 Sep 2013
• What Do You Think?

How Relevant is Long-Range Strategic Planning?

around the tools that are most appropriate to the task today, such as David Teece's ''Dynamic Capabilities'' model. Huw Morris was among those suggesting adaptation. He regards current strategic planning concepts as relevant, but warned that they need to be used to... View Details

Keywords: by James Heskett

• 17 May 2016
• First Look

May 17, 2016

2016 New York: Oxford University Press Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business By: John A. Quelch. Abstract—The public health footprint associated with corporate behavior has come under increased scrutiny in the last... View Details

Keywords: Sean Silverthorne

• July 2015
• Article

Prosocial Norms in the Classroom: The Role of Self-regulation in Following Norms of Giving

By: P. R. Blake, M. Piovesan, N. Montinari, F. Werneken and F. Gino

Children who are prosocial in elementary school tend to have higher academic achievement and experience greater acceptance by their peers in adolescence. Despite this positive influence on educational outcomes, it is still unclear why some children are more prosocial... View Details

Keywords: Behavior; Attitudes; Learning; Standards; Education Industry

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Blake, P. R., M. Piovesan, N. Montinari, F. Werneken, and F. Gino. "Prosocial Norms in the Classroom: The Role of Self-regulation in Following Norms of Giving." Special Issue on Behavioral Economics of Education. Journal of Economic Behavior & Organization 115 (July 2015): 18–29.

• Article

Are Self-service Customers Satisfied or Stuck?

By: Ryan W. Buell, Dennis Campbell and Frances X. Frei

This paper investigates the impact of self-service technology (SST) usage on customer satisfaction and retention. Specifically, we disentangle the distinct effects of satisfaction and switching costs as drivers of retention among self-service customers. Our empirical... View Details

Keywords: Service Delivery; Information Technology; Customer Satisfaction; Competition; Cost; Banks and Banking; Behavior; Market Transactions; Management Analysis, Tools, and Techniques

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Buell, Ryan W., Dennis Campbell, and Frances X. Frei. "Are Self-service Customers Satisfied or Stuck?" Production and Operations Management 19, no. 6 (November–December 2010). (Awarded the Decision Sciences Institute Stan Hardy Award for Outstanding Paper Published during 2010 in the Field of Operations Management.)

• December 2003 (Revised April 2004)
• Case

Sherif Mityas at A.T. Kearney (A): Negotiating a Client Service Predicament

By: Ashish Nanda

Sherif Mityas, recently promoted as project manager at A.T. Kearney, faced a client service challenge in his very first project experience. Mityas had been working closely for six weeks with the management team of the U.S. subsidiary of a Japan-headquartered consumer... View Details

Keywords: Management; Conflict of Interests; Business Subsidiaries; Trust; Consumer Products Industry; Japan; United States

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Nanda, Ashish, and Kelley Elizabeth Morrell. "Sherif Mityas at A.T. Kearney (A): Negotiating a Client Service Predicament." Harvard Business School Case 904-031, December 2003. (Revised April 2004.)