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  • All HBS Web  (5,777)
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  • April 1998
  • Case

Becton Dickinson: Worldwide Blood Collection Team (Abridged)

By: Clayton M. Christensen
Becton Dickinson's Vacutainer business was largely based in the United States, but in 1980 management determined to grow the business aggressively first in Europe and then Japan. These areas demanded new products that were tailored to local markets. Despite the change... View Details
Keywords: Resource Allocation; Growth and Development Strategy; Change Management; Product Development; Global Strategy; Expansion; Innovation and Invention; Multinational Firms and Management; Medical Devices and Supplies Industry; United States; Europe; Japan
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Christensen, Clayton M. "Becton Dickinson: Worldwide Blood Collection Team (Abridged)." Harvard Business School Case 698-058, April 1998.

    Negotiate 1-2-3

    Drawing on my book, The Art of Negotiation, the Negotiation 1-2-3 web project provides business practitioners, MBA students, and other learners, an interactive, online resource for improving their negotiation skills. The site’s numeric name reflects three... View Details

    • December 2009 (Revised April 2012)
    • Case

    Neoprene

    By: Tom Nicholas and Felipe Tamega Fernandes
    In 1931, during one of the worst economic crises in U.S. history, Du Pont announced the discovery of an innovative rubber synthetic product—neoprene. Yet at the time of the announcement, Du Pont did not have any neoprene to sell. Manufacturing facilities were still... View Details
    Keywords: Financial Crisis; Business History; Innovation and Invention; Product Development; Risk and Uncertainty; Science-Based Business; Commercialization; Chemical Industry; United States
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    Nicholas, Tom, and Felipe Tamega Fernandes. "Neoprene." Harvard Business School Case 810-084, December 2009. (Revised April 2012.)

      Restoring American Competitiveness

      For decades, U.S. companies have been outsourcing manufacturing in the belief that it held no competitive advantage. That’s been... View Details

      • 30 Apr 2012
      • News

      Innovators, Are You Applying the Wrong Lessons from Manufacturing?

      • December 1989 (Revised June 1991)
      • Case

      Motorola, Inc.: Bandit Pager Project

      By: Steven C. Wheelwright
      Describes the development of a fully automated production line for manufacturing radio pagers. The company regarded the project as highly successful; it becomes clear in the case, however, that there were some shortcomings as well. Some marketing issues were not... View Details
      Keywords: Time Management; Marketing; Product Development; Production; Success; Projects; Technology; Telecommunications Industry
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      Wheelwright, Steven C. "Motorola, Inc.: Bandit Pager Project." Harvard Business School Case 690-043, December 1989. (Revised June 1991.)
      • September 2002 (Revised January 2003)
      • Case

      Intrawest Corporation

      By: Frances X. Frei, Daniel Rethazy and Corey B. Hajim
      Describes the dilemma surrounding Intrawest's growth strategy for the future. The organization must decide whether to continue its present development tactic or use its expertise to diversify its resort products in terms of location and type or spin off associated... View Details
      Keywords: Diversification; Growth and Development Strategy; Accommodations Industry; Tourism Industry
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      Frei, Frances X., Daniel Rethazy, and Corey B. Hajim. "Intrawest Corporation." Harvard Business School Case 603-001, September 2002. (Revised January 2003.)
      • November 2005 (Revised March 2006)
      • Case

      Genentech - Capacity Planning

      By: Daniel C. Snow, Steven C. Wheelwright and Alison Berkley Wagonfeld
      While facilitating a complex clinical approval process over the next two to three years for a family of new cancer drugs, Genentech must develop a long-term capacity plan for a major class of new cancer products. Adding to the complexity and uncertainty is the fact... View Details
      Keywords: Factories, Labs, and Plants; Growth and Development Strategy; Management Style; Management Teams; Time Management; Product; Product Development; Business Processes; Performance Capacity; Planning; Risk and Uncertainty; Complexity; Pharmaceutical Industry
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      Snow, Daniel C., Steven C. Wheelwright, and Alison Berkley Wagonfeld. "Genentech - Capacity Planning." Harvard Business School Case 606-052, November 2005. (Revised March 2006.)

        Karim R. Lakhani

        Karim R. Lakhani is the Dorothy & Michael Hintze Professor of Business Administration at the Harvard Business School. He specializes in technology management, innovation, digital transformation and artificial... View Details

        Keywords: biotechnology; communications; computer; health care; high technology; information technology industry; internet; pharmaceuticals; software; video games
        • March 1996
        • Case

        Erox Corporation: Leverage Marketing

        Erox Corp. is a biotechnology start-up that creates products containing synthetic human pheromones. It was founded in 1989, went public in 1993, and brought in a turnaround team in 1994. Sales ramped from $110,000 in 1993 to over $1 million in 1994, with prospects for... View Details
        Keywords: Marketing Communications; Entrepreneurship; Biotechnology Industry
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        Kosnik, Thomas J. "Erox Corporation: Leverage Marketing." Harvard Business School Case 596-046, March 1996.
        • August 2001 (Revised April 2005)
        • Case

        Surface Logix

        By: Joseph B. Lassiter III, Michael J. Roberts and Kim Slack
        Describes a start-up in the field of nano technology--very small physical structures measured in the billionths of a meter. The company, Surface Logix, has assembled a portfolio of intellectual property and completed some of the R&D work required to develop actual... View Details
        Keywords: Business Startups; Research and Development; Marketing Strategy; Product Marketing; Product Development; Intellectual Property; Investment Portfolio
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        Lassiter, Joseph B., III, Michael J. Roberts, and Kim Slack. "Surface Logix." Harvard Business School Case 802-050, August 2001. (Revised April 2005.)
        • 25 Feb 2021
        • News

        Viewpoint: J.B. Hunt, Google team up to build another supply chain platform

        • September 2011 (Revised July 2012)
        • Case

        Building Watson: Not So Elementary, My Dear!

        By: Willy Shih
        This case is set inside IBM Research's efforts to build a computer that can successfully take on human challengers playing the game show Jeopardy! It opens with the machine named Watson offering the incorrect answer "Toronto" to a seemingly simple question during the... View Details
        Keywords: Technological Innovation; Standards; Product Development; Organizational Change and Adaptation; Mathematical Methods; Research and Development; Information Technology
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        Shih, Willy. "Building Watson: Not So Elementary, My Dear!" Harvard Business School Case 612-017, September 2011. (Revised July 2012.)
        • 09 Jan 2024
        • Research & Ideas

        Could Clean Hydrogen Become Affordable at Scale by 2030?

        Hydrogen is poised to move from the sidelines of global clean energy as the industry learns to produce it more efficiently and at lower cost, according to newly published research led by Gunther Glenk, a climate fellow with Harvard Business School's Institute for the... View Details
        Keywords: by Desmond Dodd; Energy; Green Technology
        • Article

        Know Your Customers' 'Jobs to Be Done'

        By: Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan
        Firms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building customer profiles and looking for correlations in data. To create... View Details
        Keywords: Customer Relationship Management
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        Christensen, Clayton M., Taddy Hall, Karen Dillon, and David S. Duncan. "Know Your Customers' 'Jobs to Be Done'." Harvard Business Review 94, no. 9 (September 2016): 54–62.
        • 29 Sep 2021
        • Research & Ideas

        For Entrepreneurs, Blown Deadlines Can Crush Big Ideas

        One might expect first-time entrepreneurs to pick up speed as they churn out more products, but new research finds that nascent firms typically launch second products six weeks later than originally planned. What’s more, with each... View Details
        Keywords: by Rachel Layne
        • July 1997
        • Case

        Treasury Inflation-Protection Securities (TIPS)

        Explores the development of a new product offering based on the first issuance of "real" bonds in the United States. Looks at a specific organization's efforts to position itself to profit from this market development. Follows naturally from a case on nominal bonds. View Details
        Keywords: Risk Management; Bonds; Inflation and Deflation; United States
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        Das, Sanjiv R., and Jeffrey T. Slovin. "Treasury Inflation-Protection Securities (TIPS)." Harvard Business School Case 298-017, July 1997.
        • August 2021 (Revised March 2022)
        • Case

        Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

        By: Jill Avery and Rayan Nahas
        Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
        Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; E-commerce; Applications and Software; Digital Platforms; Advertising Industry; United States
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        Avery, Jill, and Rayan Nahas. "Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences." Harvard Business School Case 522-002, August 2021. (Revised March 2022.)
        • June 2015 (Revised April 2018)
        • Case

        WeChat: A Global Platform?

        By: Willy Shih, Howard Yu and Feng Liu
        WeChat was developed by Tencent Holdings as a lightweight messaging platform. As it grew quickly to become the most popular messaging app in China, it added a range of products and services that sat on top that were designed to appeal to a broad range of consumers and... View Details
        Keywords: Online Platforms; China; WeChat; Tencent Holdings; Globalization; Internet and the Web; Applications and Software; Digital Platforms; Telecommunications Industry; Information Industry; China
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        Shih, Willy, Howard Yu, and Feng Liu. "WeChat: A Global Platform?" Harvard Business School Case 615-049, June 2015. (Revised April 2018.)
        • July 2022
        • Case

        boAt Lifestyle

        By: Rajiv Lal and Kairavi Dey
        boAt began as a lifestyle brand in the consumer electronics category in 2016 with the aim of bringing affordable, durable, and fashionable audio products and accessories to millennials and Gen-Z customers in India. Born in 2016 with Amazon India as its only sales... View Details
        Keywords: Marketing; Brands and Branding; Initial Public Offering; Digital Marketing; Product Development; Product Marketing; Business or Company Management; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Asia; India
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        Lal, Rajiv, and Kairavi Dey. "boAt Lifestyle." Harvard Business School Case 523-019, July 2022.
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