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  • 21 Oct 2002
  • Research & Ideas

The Parable of the Bungled Baggage And the Unhappy Customer

program identifies our very best customers. And our very best customers often fly one or two times a week. Now, you're not in that category of frequent flyers, but because you're talking with the top View Details
Keywords: by W. Earl Sasser
  • 20 Feb 2018
  • First Look

First Look at New Research and Ideas, February 20, 2018

economics, demonstrating a persistent concern with market fairness—not only fair prices for consumers but also fair competition among businesses. Proponents of fair trade collaborated with regulators to create codes of fair competition... View Details
Keywords: Sean Silverthorne
  • September 2021
  • Case

Worldreader: Helping Readers Build a Better World

By: Marco Bertini, Elie Ofek and Julia Kelley
Founded in 2010, Worldreader was an international nonprofit organization that promoted reading to children around the world. For many years, Worldreader distributed e-readers to under-resourced communities and funded its operations primarily through philanthropic... View Details
Keywords: Subscription Model; Price; Financial Strategy; Education; Early Childhood Education; Learning; Geography; Geographic Scope; Global Range; Goals and Objectives; Marketing; Marketing Strategy; Markets; Organizations; Mission and Purpose; Social Enterprise; Non-Governmental Organizations; Nonprofit Organizations; Society; Social Issues; Strategy; Commercialization; Expansion; Segmentation; Education Industry; Africa; Asia; Latin America; Europe; North and Central America; South America
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  • 16 Jan 2018
  • First Look

First Look at New Research and Ideas, January 16, 2018

companies offer a direct stake in the company's performance through stock, a share in profits, or both. Companies with employee stock ownership plans report significantly higher sales growth and higher View Details
Keywords: Sean Silverthorne
  • January 2001 (Revised June 2004)
  • Case

PetroChina

By: Alexander Dyck, Yasheng Huang and David Lane
In March 2000, plans for the initial public offering of shares in PetroChina were proceeding on schedule, and institutional investors were evaluating the deal. PetroChina was China's largest oil and gas company and an attractive play on China's continued economic... View Details
Keywords: Investment; Corporate Governance; Energy Sources; Energy Industry; China
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  • 01 Apr 1996
  • News

Stasis and Turmoil: HBS Research for the Real World

are wreaking havoc on the workplace. Reengineering, for example, destabilizes and changes the rules by which organizations operate, he says. "Many of these programs are actually designed to make life easier for top View Details
  • 16 Oct 2013
  • Op-Ed

Response to Readers: Combating Climate Change with Nuclear Power and Fracking

With more than 7,500 views and 180-plus tweets, I want to thank everyone for taking the time to read the original HBS Working Knowledge piece, The Case for Combating Climate Change with Nuclear Power and Fracking, and, in particular, for sharing your thoughts with one... View Details
Keywords: by Joe Lassiter; Energy; Utilities
  • March 2011
  • Module Note

Quantitative Analysis of Competitive Position: Customer Demand and Willingness to Pay

By: David J. Collis
This note is designed to provide strategists with tools to perform two critical customer-related analyses: determining willingness to pay — the estimation of how much a given customer would be willing to pay for a particular product or service; and demand estimation —... View Details
Keywords: Price; Demand and Consumers; Competitive Advantage; Management Analysis, Tools, and Techniques; Market Participation; Segmentation
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  • 17 Oct 2017
  • First Look

First Look at New Research and Ideas, October 17, 2017

organizations adopt these strategies, there may be tensions and multiple conflicting institutional logics. Additionally, we consider four strategic leadership topics and how they relate to platform,... View Details
Keywords: Sean Silverthorne
  • 09 Sep 2024
  • HBS Case

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

drive-through restaurant with low prices that appealed to working-class families. “The company has built its brand around family dining, so that is especially important to its culture,” explains Paine. Despite its ubiquity, McDonald’s... View Details
Keywords: by Avery Forman; Food & Beverage
  • 01 Apr 2001
  • News

Beyond the Rim: New Paths to Success in Asia

Businesses in the Asia-Pacific region today are caught up in a dizzying swirl of economic, cultural, political, technological, and social change. Enormous opportunities await managers who can harness these... View Details
Keywords: Alejandro Reyes and Deborah Blagg; David Lane; Educational Services
  • November–December 2022
  • Article

The Value of Descriptive Analytics: Evidence from Online Retailers

By: Ron Berman and Ayelet Israeli
Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we find an... View Details
Keywords: Descriptive Analytics; Big Data; Synthetic Control; E-commerce; Online Retail; Difference-in-differences; Martech; Internet and the Web; Analytics and Data Science; Performance; Marketing; Retail Industry
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  • 01 Jun 1997
  • News

Blockbuster Deals

A wave of mergers is sweeping the country, activity that recalls the 1980s, the 1960s, and even, some say, the empire-building of a century ago. In the following article, nine HBS professors comment on the current M&As; phenomenon View Details
Keywords: Garry Emmons and Nancy O. Perry
  • 07 Oct 2013
  • Research & Ideas

The Case for Combating Climate Change with Nuclear Power and Fracking

If you ask any given environmentalist to identify the biggest threat to the planet, you may expect to hear about man-made climate change, consumerism, or overpopulation. But if you ask Harvard Business School's Joseph B. Lassiter, he'll toss in another: single-issue... View Details
Keywords: by Carmen Nobel; Energy; Utilities
  • 01 May 2018
  • First Look

First Look at New Research and Ideas, May 1, 2018

addressed for a complete understanding of the moral mind. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52263 in press Academy of Management Perspectives Bounded Ethicality and Ethical... View Details
Keywords: Sean Silverthorne
  • Web

Challenges and Opportunities in the Restaurant Industry - Course Catalog

and spawning compelling investment opportunities. Course Content Restaurant Economics. We will do a deep dive into the levers of financial management of restaurants – examining both View Details
  • July 2022
  • Case

boAt Lifestyle

By: Rajiv Lal and Kairavi Dey
boAt began as a lifestyle brand in the consumer electronics category in 2016 with the aim of bringing affordable, durable, and fashionable audio products and accessories to millennials and Gen-Z customers in India. Born in 2016 with Amazon India as its only sales... View Details
Keywords: Marketing; Brands and Branding; Initial Public Offering; Digital Marketing; Product Development; Product Marketing; Business or Company Management; Electronics Industry; Consumer Products Industry; Web Services Industry; Asia; India
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  • 06 Dec 2021
  • News

Action Plan: Whole Sale

of Walmart’s beauty business. Balbale was a vice president at the Vitamin Shoppe in the mid-2010s when he saw Amazon and startup e-tailers moving into the wellness category. The competition inspired him to transition into the e-commerce... View Details
Keywords: April White; ecommerce; bricks and mortar; marketing; beauty
  • August 2020 (Revised October 2024)
  • Case

Digital Marketing at HBS Online

By: Sunil Gupta and Rajiv Lal
In July 2020, the management team of Harvard Business School Online (HBS Online) had to decide how to allocate its marketing budget for fiscal year 2021 between various digital channels and its portfolio of courses. Since its launch in 2014, HBS Online had grown to... View Details
Keywords: Marketing Strategy; Advertising; Digital Marketing; Marketing Channels; Brands and Branding; Business Education; Education Industry; United States; Boston
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  • 10 Nov 2014
  • HBS Case

How Restaurants in Lima and Copenhagen Became Best in the World

Great chefs, like great artists, go far beyond their materials (in this case, food) to provoke an experience that fulfills their creative vision. Unlike artists, however, they are running a business that requires putting diners in the seats, balancing costs, View Details
Keywords: by Michael Blanding; Food & Beverage