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  • 01 Jul 2008
  • First Look

First Look: July 1, 2008

b01/en/common/item_detail.jhtml?id=308065 ScriptLogic®: Point, Click, Done! Harvard Business School Case 508-114 ScriptLogic is a software company that has built a product portfolio that fits under a 'Point, Click, Done!' umbrella; its products are easy to download,... View Details
Keywords: Martha Lagace
  • 18 Jun 2020
  • Research & Ideas

What Is an "Essential" Purchase for a Low-Income Family?

causes. In 11 experiments, they found that—relative to higher-income earners—people with lower incomes were judged more harshly for what they chose to buy, even when the two groups made identical consumer choices. It's a concept Hagerty... View Details
Keywords: by Rachel Layne
  • 02 Sep 2015
  • What Do You Think?

What's Wrong With Amazon’s Low-Retention HR Strategy?

low-retention HR strategy, its customers probably regard it as a highly successful application of that idea.  Advocates of a high-retention strategy may wonder why Amazon hasn’t learned something from online retailer Zappos, a... View Details
Keywords: by James Heskett; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • 30 Oct 2018
  • First Look

New Research and Ideas, October 30, 2018

as a complement to existing theory-creating methods, such as multiple-case inductive studies, as well as traditional methods of causal inference. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55043 Arbitration with Uninformed View Details
Keywords: Dina Gerdeman
  • Web

Behavioral Finance & Financial Stability

households’ stock holdings, the authors find that unrealized capital gains lead to a marginal propensity to consume of 23% for the bottom 50% of the wealth distribution and about 3% for the top 30% of the wealth distribution. Household... View Details
  • Web

Privacy Notice | About

with the provision of any personal information to us. We may update our Privacy Notice from time to time and will post any changes on this page. We encourage you to check our website frequently to review the most up-to-date versions of... View Details
  • 13 Nov 2013
  • Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

Porsche owners, even though they drove Porsche sports cars." Here's a sample of comments from an online conversation in one of the Porsche brand communities, which Avery describes in the paper Defending the Markers of Masculinity:... View Details
Keywords: by Carmen Nobel; Consumer Products; Consumer Products; Consumer Products
  • 14 Jan 2014
  • First Look

First Look: January 14

  Publications January 2014 Harvard Business Review IDEO's Culture of Helping By: Amabile, Teresa, Colin M. Fisher, and Julianna Pillemer Abstract—Leaders can do few things more important than encouraging helping behavior within their... View Details
Keywords: Sean Silverthorne
  • 28 Aug 2007
  • First Look

First Look: August 28, 2007

exercise and review of concepts such as capacity, bottlenecks, and throughput times. Students should be able to make several useful suggestions for improving the system. Purchase this case:... View Details
Keywords: Martha Lagace
  • 23 Jan 2008
  • First Look

First Look: January 23, 2008

answers to secure donations. Blonde and Blue-eyed? Globalizing Beauty, c.1945-c.1980 Author:Geoffrey Jones Periodical:Economic History Review 61, no. 1 (February 2008) Abstract This article examines the globalization of the beauty... View Details
Keywords: Martha Lagace
  • 10 Dec 2013
  • First Look

First Look: December 10

a comprehensive approach to understanding the drivers of firm location choices by modeling not only the impact of location and firm heterogeneity, but also the strategic interaction among firms. August 2013 Harvard Business Review How... View Details
Keywords: Sean Silverthorne
  • 10 Feb 2022
  • Research & Ideas

Why Are Prices So High Right Now—and Will They Ever Return to Normal?

Online Micro Data. Early in the pandemic, Cavallo says, he thought stockouts would ease within a few months. “The composition of the stockouts changed over time. The temporary ones, which are visible in empty shelves or out-of-stock signs... View Details
Keywords: by Rachel Layne
  • 16 Feb 2024
  • Research & Ideas

As AI Upends Recruiting, Job Seekers Need a Waze App for Careers

Fuller partnered on the work with scholars at the Project on Workforce including Kerry McKittrick, co-director; Ali Epstein, research project coordinator; and research assistants Sherry Seibel, Cole Wilson, and Vasundhara Dash. The team View Details
Keywords: by Rachel Layne; Information Technology; Technology
  • Web

Business & Environment - Faculty & Research

behavior. Using scanner panel data from a single California location of a major grocery chain, and completely controlling for consumer heterogeneity, we demonstrate that bringing your own bags simultaneously increases purchases of... View Details
  • Program

Value Creation Through Effective Boards

any industry, including: Members of corporate and public supervisory boards Members of managing and executive boards Top talent pools of listed and large corporations Particularly appropriate for: Board members in large public firms or established companies that plan... View Details
  • January 2024 (Revised February 2024)
  • Exercise

Travelogo: Understanding Customer Journeys

By: Eva Ascarza, Nicolas Padilla and Oded Netzer
In late May 2023, Sarah Merino, the newly appointed manager of the Customer Insights group at Travelogo—an online travel booking platform—initiates a comprehensive analysis of clickstream data to understand the varied behaviors and needs of their users. In preparation... View Details
Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States
Related
  • 2009
  • Working Paper

Do Friends Influence Purchases in a Social Network?

By: Raghuram Iyengar, Sangman Han and Sunil Gupta

Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details

Keywords: Marketing; Network Effects; Sales; Power and Influence; Social and Collaborative Networks; Web Sites; South Korea
Related
  • 10 Oct 2007
  • First Look

First Look: First Look: October 10

announcement, served as a credible commitment to the government's privatization agenda. Download the paper from SSRN ($5): http://papers.nber.org/papers/w13427 Mental Accounting and Small Windfalls: Evidence from an Online Grocer... View Details
Keywords: Martha Lagace
  • Web

2023 Reunion Presentations - Alumni

Recording Leveraging HBS Online for Social Impact in the Education Sector Senior Lecturer Monique Burns Thompson (MBA 1993) + More Info – Less Info HBS and the Harvard Graduate School of Education have partnered to develop a multi-course... View Details
  • 18 Jul 2017
  • First Look

First Look at New Research and Ideas, July 18, 2017

innovation, and peer production—relate to theories of the firm, with particular attention on “sociality” in firms and markets. We first briefly review extant theories of the firm and then discuss three theoretical aspects of sociality... View Details
Keywords: Sean Silverthorne