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  • All HBS Web  (2,839)
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    • Research  (1,214)
    • Events  (20)
    • Multimedia  (51)
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Show Results For

  • All HBS Web  (2,839)
    • People  (4)
    • News  (922)
    • Research  (1,214)
    • Events  (20)
    • Multimedia  (51)
  • Faculty Publications  (514)
← Page 44 of 2,839 Results →
  • September 2014
  • Case

Victors & Spoils: 'Born Open'

By: Karim R. Lakhani and Michael L. Tushman
Victors & Spoils (V&S), located in Boulder, Colorado, was the first advertising agency built on open innovation and crowdsourcing principles from the ground-up. V&S was co-founded in 2009 by John Winsor, Claudia Batten and Evan Fry, all former members of the... View Details
Keywords: Advertising Agency; Marketing; Crowdsourcing; Open Innovation; Growth; Acquisitions; Advertising; Advertising Campaigns; Digital Marketing; Acquisition; Innovation and Invention; Advertising Industry; United States
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Lakhani, Karim R., and Michael L. Tushman. "Victors & Spoils: 'Born Open'." Harvard Business School Multimedia/Video Case 415-701, September 2014.
  • 22 Mar 2017
  • HBS Seminar

Gerald C. Kane, Boston College

  • June 2019
  • Case

Airbnb, Etsy, Uber: Expanding from One to Many Millions of Customers

By: Thales S. Teixeira
By 2019, two-sided online platforms (or marketplaces) were among the highest-growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products, or services with customers demanding them. Among the most notable... View Details
Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-Sided Markets; Digital Marketing; Customer Acquisition; Two-Sided Platforms; Growth Management; Marketing Strategy; Customers; Acquisition; Organizational Change and Adaptation
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Teixeira, Thales S. "Airbnb, Etsy, Uber: Expanding from One to Many Millions of Customers." Harvard Business School Case 519-087, June 2019.

    Jeffrey F. Rayport

    Jeffrey F Rayport is a faculty member in the Entrepreneurial Management Unit at Harvard Business School, where he teaches in the School’s MBA and Executive Education Programs and on HBS Online. His primary focus in teaching and research is growth-stage technology... View Details

    • April 2021
    • Case

    Codecademy: Where to Next?

    By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman
    In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with his Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for computer science literacy and... View Details
    Keywords: Monetization Strategy; Business Model; Change Management; Venture Capital; Leading Change; Growth and Development Strategy; Growth Management; Management Teams; Marketing Channels; Product Marketing; Network Effects; Product Development; Organizational Change and Adaptation; Strategic Planning; Internet and the Web; Digital Platforms; United States
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    Rayport, Jeffrey F., Max Mailman, and Sarah Ascherman. "Codecademy: Where to Next?" Harvard Business School Case 821-093, April 2021.
    • September 2013 (Revised February 2016)
    • Case

    GlaxoSmithKline: Sourcing Complex Professional Services

    By: Heidi K. Gardner and Silvia Hodges Silverstein
    Pharmaceutical company GlaxoSmithKline (GSK) uses an innovative new approach to procuring outside legal counsel: it replaces relationship-based selection and law firms' traditional time-based billing with data-driven decision making and an online reverse auction. In... View Details
    Keywords: Legal Industry; Procurement; Professional Service Firms; Pricing; Competition; Change Management; Supply Chain Management; Legal Liability; Business Processes; Legal Services Industry; Pharmaceutical Industry
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    Gardner, Heidi K., and Silvia Hodges Silverstein. "GlaxoSmithKline: Sourcing Complex Professional Services." Harvard Business School Case 414-003, September 2013. (Revised February 2016.)
    • 25 Jul 2011
    • Research & Ideas

    How Disruptive Innovation is Remaking the University

    competition, but because they are are cheaper and easier to use. In The Innovative University, Christensen and Henry J. Eyring take the idea of disruptive innovation to the field of higher education, where new online institutions and... View Details
    Keywords: by Clayton M. Christensen & Henry J. Eyring; Education
    • March 2009 (Revised September 2013)
    • Case

    Yelp

    By: Mikolaj Jan Piskorski, David Chen and Aaron Smith
    Yelp was a popular online destination for reviews of local establishments, written by volunteer Internet users and read by 60 million people per month. However, the company was far from profitable. The CEO needs to decide between two options to increase the revenue.... View Details
    Keywords: Digital Marketing; Business Model; Profit; Revenue; Marketing Strategy; Sales; Internet and the Web; Advertising Industry
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    Piskorski, Mikolaj Jan, David Chen, and Aaron Smith. "Yelp." Harvard Business School Case 709-412, March 2009. (Revised September 2013.)
    • November 2021 (Revised March 2022)
    • Case

    Kwame Spearman at Tattered Cover: Reinventing Brick-and-Mortar Retail

    By: Ryan Raffaelli and Kerry Herman
    The case spotlights Kwame Spearman’s career-shifting decision to leave a NYC-based consulting job to return to his hometown of Denver, Colorado, and take over an iconic independent bookstore, The Tattered Cover. The case lays out ways Spearman envisions a new approach... View Details
    Keywords: Retail; Leadership; Leading Change; Competitive Strategy; Personal Development and Career; Publishing Industry; Retail Industry; United States
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    Raffaelli, Ryan, and Kerry Herman. "Kwame Spearman at Tattered Cover: Reinventing Brick-and-Mortar Retail." Harvard Business School Case 422-014, November 2021. (Revised March 2022.)
    • April 2014 (Revised June 2014)
    • Case

    Google Glass

    By: Thomas Eisenmann, Lauren Barley and Liz Kind
    In early 2014, business development executives at Google were formulating a distribution strategy for Glass, a wearable computer that projected information on a display viewable with an upward glance. Options, which were not mutually exclusive, included 1) continuing... View Details
    Keywords: Entrepreneurship; Technological Innovation; Distribution Channels; Strategy; Partners and Partnerships; Technology Adoption
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    Eisenmann, Thomas, Lauren Barley, and Liz Kind. "Google Glass." Harvard Business School Case 814-102, April 2014. (Revised June 2014.)
    • 18 Oct 2016
    • News

    Zenefits Reboots as Z2. But It Might Not Be Enough

    • 10 Aug 2016
    • News

    The meaning of trust in the age of Airbnb

    • June 2014
    • Teaching Note

    Google Glass

    By: Thomas Eisenmann
    In early 2014, business development executives at Google were formulating a distribution strategy for Glass, a wearable computer that projected information on a display viewable with an upward glance. Options, which were not mutually exclusive, included 1) continuing... View Details
    Keywords: Partners and Partnerships; Corporate Entrepreneurship; Distribution Channels; Technology Adoption; Product Marketing; Computer Industry; Apparel and Accessories Industry; United States
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    Eisenmann, Thomas. "Google Glass." Harvard Business School Teaching Note 814-116, June 2014.
    • July 2007 (Revised February 2010)
    • Case

    Saffronart.com: Bidding for Success

    By: Mukti Khaire and R. Daniel Wadhwani
    Saffronart, a five-year-old online art auction company, leads the market for modern Indian art and now faces competitors in the market it created. Established in 2000 by the wife-and-husband team of Minal and Dinesh Vazirani, Saffronart.com is an innovative online... View Details
    Keywords: Arts; Business Startups; Entrepreneurship; Auctions; Industry Growth; Competition; Online Technology; Fine Arts Industry; India
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    Khaire, Mukti, and R. Daniel Wadhwani. "Saffronart.com: Bidding for Success." Harvard Business School Case 808-027, July 2007. (Revised February 2010.)
    • March 2011 (Revised December 2012)
    • Case

    Demand Media

    By: John Deighton and Leora Kornfeld
    Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable... View Details
    Keywords: Business Model; Information Publishing; Consumer Behavior; Customization and Personalization; Internet and the Web; Publishing Industry
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    Deighton, John, and Leora Kornfeld. "Demand Media." Harvard Business School Case 511-043, March 2011. (Revised December 2012.) (request a courtesy copy.)
    • July 2016
    • Teaching Note

    Launching Yelp Reservations

    By: Michael Luca, Kevin Mohan and Patrick Rooney
    This teaching note accompanies "Launching Yelp Reservations (A) and (B)," which present a multi-party negotiation among Yelp, current partner OpenTable, and two startups in the online restaurant reservation industry. View Details
    Keywords: Information Technology; Negotiation; Business Startups; Acquisition; Technology Industry; United States
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    Luca, Michael, Kevin Mohan, and Patrick Rooney. "Launching Yelp Reservations." Harvard Business School Teaching Note 917-005, July 2016.
    • 7 PM – 11 PM EDT, 10 Oct 2018

    HBX Strategy Execution

    Identify and solve your company's strategic challenges with an exclusive group of like-minded senior leaders via HBX Live, a real-time, interactive online classroom. Program Dates: October 10, 2018 - November 7, 2018 View Details
    • 2008
    • Simulation

    Strategic Innovation Simulation: Back Bay Battery

    By: Willy C. Shih and Clayton Christensen
    This online simulation allows students to play the role of a business unit manager at Back Bay Battery Company who faces the dilemma of balancing a portfolio of investment strategies across products in the rechargeable battery space. Players have to manage R&D... View Details
    Keywords: Competitive Strategy; Disruptive Innovation; Growth and Development Strategy; Innovation and Management; Investment; Product Development; Research and Development; Battery Industry
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    Shih, Willy C., and Clayton Christensen. "Strategic Innovation Simulation: Back Bay Battery." Simulation and Teaching Note. Watertown, MA: Harvard Business School Publishing, 2008. Electronic. (2656-HTM-ENG.)
    • September 2011
    • Case

    Driving Profitable Growth at US Auto Parts

    USAP faces extraordinary opportunities to change the way that automobiles are serviced in the US by selling parts at fair prices though online channels. View Details
    Keywords: Business Growth and Maturation; Corporate Entrepreneurship; Disruptive Innovation; Business Model; Internet and the Web; Business Strategy; Internet and the Web; Machinery and Machining; Cost Management; Auto Industry; Retail Industry; United States
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    Tripsas, Mary, Amit Bhatia, and Anita M. McGahan. "Driving Profitable Growth at US Auto Parts." Harvard Business School Case 812-032, September 2011.
    • October 2009
    • Simulation

    Strategy Simulation: Competitive Dynamics and Wintel

    By: Ramon Casadesus-Masanell
    In this online simulation students study the dynamics of cooperation and competition between two markedly different businesses that both rely on the flow of PC sales. Playing the role of Microsoft or Intel, students determine product release schedules and pricing, as... View Details
    Keywords: Competitive Strategy; Cooperation; Motivation and Incentives; Negotiation; Software; Computer Industry
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    "Strategy Simulation: Competitive Dynamics and Wintel." Harvard Business School Simulation 710-802, October 2009.
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