Show Results For
- All HBS Web
(9,091)
- Faculty Publications (895)
Show Results For
- All HBS Web
(9,091)
- Faculty Publications (895)
- October 1983 (Revised July 1995)
- Teaching Note
Rise of the New York Port, Teaching Note
- August 1983 (Revised June 1984)
- Case
Rise of the New York Port
- January 1983 (Revised February 1988)
- Case
Hospital Corp. of America (B)
- September 1982
- Case
New York Telephone Co.: The MTS Piece-Part Model
- January 1982
- Case
New York Telephone Co.: The 1975 Revenue Forecast
- May 1979 (Revised March 1984)
- Case
Quality Life of New York
- December 1978 (Revised March 1992)
- Case
Archdiocese of New York
- May 1968 (Revised January 1992)
- Case
Graybar Syndications
- Teaching Interest
Agribusiness Seminar - Executive Education
- Forthcoming
- Article
Calling All Issuers: The Market for Debt Monitoring
- Research Summary
Competitive Arousal
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- Research Summary
Current Research
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details
- Research Summary
Emerging and Frontier Markets
- Research Summary
Financing New Business Formation
- Teaching Interest
General Management Program (GMP)
- Teaching Interest
Great Theorems of Microeconomic Theory
- Research Summary
India Transformed? Insights from the Firm Level 1988-2005 (with Anusha Chari)
- Teaching Interest
Launching New Ventures
The early days of a new venture demand a combination of strategy, vision, and impeccable timing to capitalize on market opportunities and establish a successful business.
Launching New Ventures delves into the core elements of entrepreneurship and building... View Details