Publications

7 PM – 8:30 PM -03, 16 Mar 2015

Connect with HBS in San Francisco

HBS Career & Professional Development is headed to San Francisco! Connect with current HBS students interested in pursuing West Coast opportunities and fellow HBS alumni at a networking reception on Monday, March 16th from 7:00-8:30 PM. View Details

June 2016 (Revised January 2018)
Case

Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers

By: Thales S. Teixeira and Morgan Brown

By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details

Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two Sided Markets; Digital Platforms; Marketing; Digital Marketing; Growth Management; Service Industry

02 Jan 2007
Research & Ideas

Most Popular Articles of 2006

anything having to do with globalization. But in 2006, some new areas of HBS faculty research began to emerge that also struck a chord with readers. These included the business of open source, how network effects impact everything from... View Details

Keywords: by Sean Silverthorne

February 2022
Teaching Note

AptDeco: Circular Economy Furniture Marketplace

By: Ayelet Israeli

Teaching Note for HBS Case No. 521-069. AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120... View Details

Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word Of Mouth; Word-of-mouth Marketing; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; African-American Protagonist; Circular; Peer-to-peer Markets; Furniture Industry; Growth Hacking; Monetization Strategy; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Retention; Growth and Development Strategy; Customer Focus and Relationships; Expansion; Brands and Branding; E-commerce; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, NY); New York (state, US)

March 2000 (Revised April 2001)
Case

eFrenzy, Inc. (A)

By: Marco Iansiti and Nicole Tempest

Details how to design, launch, and scale a rapidly growing Internet venture. Focuses on the challenges and opportunities involved in leveraging a network of partners. View Details

Keywords: Corporate Entrepreneurship; Business Growth and Maturation; Internet and the Web; Product Development; Business or Company Management; Problems and Challenges; Information Technology Industry; United States

February 2000 (Revised November 2000)
Case

Women.com

By: Myra M. Hart and Sarah S. Khetani

Entrepreneurs Ellen Pack and Marleen McDaniel have founded a women's online network and watched it grow from an online subscription service in 1992 to one of the best known, widely visited women's networks on the web in 1999. While the company's vision has remained... View Details

Keywords: Business Model; Entrepreneurship; Internet and the Web; Partners and Partnerships; Initial Public Offering; Networks; Transition; Web Services Industry

Find at Harvard

May 2017
Case

Street League Skateboarding

By: Robert F. Higgins and Christine Snively

In 2013, Street League Skateboarding, a professional skateboarding league founded in 2010, just concluded its annual Street League World Tour. The growing action-sports property had purchased time on ESPN2 to air its events, and though ESPN was the most-watched sports... View Details

Keywords: Entrepreneurship; Television Entertainment; Sports; Product Launch; Sports Industry; Entertainment and Recreation Industry; United States

May–June 2021
Article

Capturing Value in Platform Business Models that Rely on User-Generated Content

By: Hemang Subramanian, Sabyasachi Mitra and Sam Ransbotham

Business models increasingly depend on inputs from outside traditional organizational boundaries. For example, platforms that generate revenue from advertising, subscription, or referral fees often rely on user-generated content (UGC). But there is considerable... View Details

Keywords: Business Model; Network Effects; Mergers and Acquisitions; Valuation; Risk and Uncertainty

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16 Feb 2022
News

Harvard Professor Neeley and Lasalle Network’s Gimbel Debate Whether Hybrid Work Is Here to Stay

19 Aug 2021
News

Harvard’s Neeley on Mistakes Bosses Will Make Returning to Offices

Clubs

Hospitality & Travel Club

Keywords: Hospitality

Video

Banu Özkazanç-Pan presents "DEI and Entrepreneurship: Power, Social Capital and Networks"

June 2008 (Revised August 2008)
Case

World Wildlife Fund US

By: Jane Wei-Skillern and Kerry Herman

World Wildlife Fund US is a leading international conservation nonprofit that operates within a global network of WWF organizations. This case examines WWF US's strategy to achieve its mission of protecting natural wildlife and resources. In contrast to traditional... View Details

Keywords: Globalized Firms and Management; Partners and Partnerships; Environmental Sustainability; Nonprofit Organizations; Social and Collaborative Networks; Trust; Integration; Sumatra; United States