Publications

June 1989 (Revised July 1993)
Case

CIGNA Worldwide

By: John A. Quelch

A CIGNA Worldwide (CWW) task group of European country directors and key functional managers is meeting in November 1988 to discuss how CWW should respond to the European Community's plan to remove existing internal barriers and restrictions to the free flow of goods... View Details

Keywords: Multinational Firms and Management; Insurance; Competitive Strategy; Emerging Markets; Trade; Insurance Industry; Europe

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July 2011
Teaching Note

Suntech Power (TN)

By: Richard H.K. Vietor

Teaching Note for 712001. View Details

Keywords: Multinational Firms and Management; Sales; Information Technology; Business Subsidiaries; System; Competition; Renewable Energy; Semiconductor Industry; Germany; Spain; United States; China; Japan

April 2001 (Revised September 2001)
Case

Merloni Elettrodomestici: Building for a New Century

By: Joseph L. Bower

In 2001 a young new CEO has to develop a strategy to move his company beyond the hyper-competitive conditions of Western Europe. A major acquisition in Russia and a new Web-based service business provide interesting new directions. This case traces the development of... View Details

Keywords: Acquisition; Corporate Entrepreneurship; Multinational Firms and Management; Growth and Development Strategy; Organizational Structure; Business Strategy; Web; Russia

1976
Chapter

More or Less Poverty? The Economic Effects of the MNE at Home and in the LDC's

By: L. T. Wells Jr.

Keywords: Poverty; Developing Countries and Economies; Multinational Firms and Management; Globalized Economies and Regions

06 Dec 2010
Sharpening Your Skills

Sharpening Your Skills: Doing Business in Emerging Markets

analyzers and advisors, aggregators and distributors, transaction facilitators, and more. A useful starting point for managers is to construct an institutional map to identify institutional voids—which may themselves present business opportunities. Western View Details

11 Dec 2007
First Look

First Look: December 11, 2007

China's Huawei has recruited 1,500 engineers in India to develop software for its telecommunications products. Even the countries' state-owned oil companies, including Sinopec and ONGC, have teamed up to hunt for oil together. View Details

Keywords: Martha Lagace

30 Jun 2020
Book

Capitalism Is More at Risk Than Ever

S. Paine When Unilever CEO Paul Polman announced the Unilever Sustainable Living Plan (USLP) in November 2010, commentators took notice. The plan set ambitious goals, to be sure, but more than that, the nature of the goals was highly unusual for a publicly traded,... View Details

Keywords: by Martha Lagace

September 2001 (Revised July 2009)
Case

Buenos Aires Embotelladora S.A. (BAESA): A South American Restructuring

By: Stuart C. Gilson and Gustavo A. Herrero

In 1998, BAESA, PepsiCo's largest bottler and distributor outside North America, experienced severe financial difficulty and had to restructure its debt and business operations to avoid bankruptcy or liquidation. Based in Argentina, with operations throughout South... View Details

Keywords: Restructuring; Borrowing and Debt; Insolvency and Bankruptcy; Bonds; Stocks; Multinational Firms and Management; Laws and Statutes; United States; Argentina; Brazil

July 1993
Case

Richardson Hindustan Limited (Abridged)

By: Hugo Uyterhoeven

Deals with the problems of a country manager building and balancing a constituency relationship. Explicitly examines the demands and responsiveness of four major constituencies: corporate headquarters; the national organization; the Indian government; and the public... View Details

Keywords: Business or Company Management; Business and Government Relations; Adoption; Multinational Firms and Management; Business Strategy; Growth and Development Strategy; Business and Shareholder Relations; India

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16 Oct 2007
First Look

First Look: October 16, 2007

and threats to Unilever's global business in 1978 based on the commercial and political challenges faced by three of its subsidiaries, Lever Brothers in the United States, Hindustan Lever in India, and United Africa Company in West Africa. Management faced several... View Details

Keywords: Sean Silverthorne

01 May 2006
What Do You Think?

Who Will Cast a Longer Shadow on the 21st Century: Friedman or Galbraith?

"I think Friedman will cast the longer shadow . . . the expansion of markets has speeded up the process of globalization . . . the corporate power of multinationals has not been as dominant as Galbraith had envisioned." In... View Details

Keywords: by James Heskett

24 Nov 2014
Research & Ideas

Corrupting Silence: Companies Must Speak Up Against Bribes

in those areas. However, those incremental sales were offset by lower margins and return on equity, negating the benefits of those higher sales. "This evidence suggests that multinationals that tolerate corruption are able to grow their... View Details

Keywords: by Michael Blanding

17 Aug 2011
Research & Ideas

Protecting against the Pirates of Bollywood

In 2007, Sony Pictures became the first multinational studio to enter the India film business known as Bollywood with its $7 million film Saawariya. The movie grossed only $9 million. That same year, Walt Disney Pictures collaborated with... View Details

Keywords: by Kim Girard; Motion Pictures & Video

13 Mar 2005
Research & Ideas

Reinforcing Values: A Public Dressing Down

all the others." Calls for sacrifice and self-discipline are met with cynicism, skepticism, and knee-jerk resistance. Our research into organizational transformation has involved settings as diverse as multinational corporations,... View Details

Keywords: by David A. Garvin & Michael A. Roberto

September 1996 (Revised March 1999)
Case

EMDICO (A)

By: John A. Quelch

The general manager of Fuji Film's Saudi distributorship must decide on a relaunch strategy for Fuji film and cameras in Saudi Arabia. View Details

Keywords: Multinational Firms and Management; Emerging Markets; Product Launch; Brands and Branding; Manufacturing Industry; Consumer Products Industry; Saudi Arabia

December 1998
Case

Pioneer Hi-Bred: Turning Seeds Into Factories

By: F. Warren McFarlan and Melissa Dailey

The agricultural sector is among the preeminent information technology users in our economy," exclaimed an August 1998 Forbes ASAP survey of the U.S. economy's best and worst users of information technology (IT). The survey designated Pioneer Hi-Bred International,... View Details

Keywords: Agribusiness; Multinational Firms and Management; Information Management; Infrastructure; Business Strategy; Information Technology; Agriculture and Agribusiness Industry; Iowa

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June 2016
Supplement

Supply Chain Finance at Procter & Gamble Spreadsheet Supplement

By: Benjamin C. Esty, Scott Mayfield and David Lane

In April 2013, Procter & Gamble (P&G), the world’s largest consumer packaged goods (CPG) company, announced that it would extend its payment terms to suppliers by 30 days. At the same time, P&G announced a new supply chain financing (SCF) program giving suppliers the... View Details