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Show Results For
- All HBS Web
(1,053)
- News (99)
- Research (835)
- Events (4)
- Multimedia (1)
- Faculty Publications (582)
- December 1992
- Case
BASF: Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign... View Details
Keywords: Advertising Campaigns; Marketing Communications; Brands and Branding; Marketing Strategy; Multinational Firms and Management; Corporate Strategy; Consumer Products Industry; United States; Germany
Greyser, Stephen A., and Norman Klein. "BASF: Corporate Advertising for 1992." Harvard Business School Case 593-021, December 1992.
- April 2012
- Article
Local R&D Strategies and Multi-location Firms: The Role of Internal Linkages
By: Juan Alcacer and Minyuan Zhao
This study looks at the role of firms' internal linkages in highly competitive technology clusters, where much of the world's R&D takes place. The leading players in these clusters are multilocation firms that organize and integrate knowledge across sites worldwide.... View Details
Keywords: Multinational Firms and Management; Technological Innovation; Knowledge Use and Leverage; Management Analysis, Tools, and Techniques; Research and Development; Risk and Uncertainty; Competition; Competitive Advantage; Technology
Alcacer, Juan, and Minyuan Zhao. "Local R&D Strategies and Multi-location Firms: The Role of Internal Linkages." Management Science 58, no. 4 (April 2012): 734–753.
- 07 Aug 2012
- First Look
First Look: August 7
and Michael Goold Publication:Journal of International Management 18, no. 3 (September 2012) Abstract Based on a six-country survey of nearly 250 multinationals (MNCs), this paper is the first empirical... View Details
Keywords: Sean Silverthorne
- 27 Jul 2015
- Research & Ideas
The ‘Promotion’ That Makes You Feel Bad
Dumas, an assistant professor at Ohio State University's Fisher College of Business, describe their findings in the paper Unearned Status Gain: Evidence from a Global Language Mandate, forthcoming in the Academy of Management Journal... View Details
Keywords: by Roberta Holland
- Web
Leadership, Ethics, and Corporate Accountability Course | HBS Online
multinational corporation or a small local business, we have a solution for your learning and development needs. Learn More Our Difference Leadership, Ethics, and Corporate Accountability helps current and aspiring View Details
- February 2010
- Case
Shurgard Self-Storage: Expansion to Europe (Abridged)
Shurgard, a U.S.-based firm that rents storage facilities to consumers and small businesses, is considering financing options for rapid expansion of its European operations. Five years after entering Europe, Shurgard Europe has opened 17 facilities in Belgium, France,... View Details
Keywords: Business Model; Business Growth and Maturation; Multinational Firms and Management; Logistics; Corporate Entrepreneurship; Trade; Equity; Corporate Finance; United States; Europe
Hamermesh, Richard G. "Shurgard Self-Storage: Expansion to Europe (Abridged)." Harvard Business School Case 810-102, February 2010.
- 01 May 2007
- First Look
First Look: May 1, 2007
production shifts to the South, Northern resources will be reallocated to R&D, driving an increase in the global rate of innovation. We test the model's predictions by analyzing responses of U.S.-based multinationals and domestic... View Details
Keywords: Sean Silverthorne
- 13 Jul 2016
- News
From Money to Ministry
general manager in its Tokyo office, and later in New York managing multinational accounts. He’d later land in Houston, where he was sent to fix banks in trouble. “I used my... View Details
Keywords: Margie Kelley
- September 1993 (Revised June 1994)
- Case
Hewlett-Packard: Singapore (A)
In the over 20 years since Hewlett-Packard (HP) set up a manufacturing site in Singapore to produce calculators, HP has invested managerial talent and resources in developing its licensor into a technology development partner. The case details the growth of high-volume... View Details
Keywords: Information Technology; Multinational Firms and Management; Market Entry and Exit; Competency and Skills; Research and Development; Cross-Cultural and Cross-Border Issues; Product Development; Computer Industry; Singapore
Leonard, Dorothy A. "Hewlett-Packard: Singapore (A)." Harvard Business School Case 694-035, September 1993. (Revised June 1994.)
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
Douglas B. Holt says brand managers have little appreciation for how myths in American culture can be used to create "extraordinary" brand-building opportunities. In this e-mail interview, Holt discusses a recent working paper... View Details
Keywords: by Manda Salls
- 02 Jun 2010
- First Look
First Look: June 2
the parties. Thus, even after controlling for various attributes of the exchange relationship and the dispute, the choice of contracting structure has important strategic implications. The Globe: The China Rules: A Practical Guide for CEOs View Details
Keywords: Martha Lagace
- February 1992 (Revised March 1993)
- Case
Intel Corp.--1992
By: Kenneth A. Froot
Intel Corp., the world's dominant designer and manufacturer of microprocessors (the "brains" of the personal computer), has accumulated a large amount of cash (net of debt). Furthermore, it expects to continue to accumulate cash at an unprecedented rate. Has the... View Details
Keywords: Dividends; Financial Management; Competition; Multinational Firms and Management; Cash; Technological Innovation; Capital Structure; Investment Return; Equity; Financial Strategy; Corporate Finance; Semiconductor Industry; United States
Froot, Kenneth A. "Intel Corp.--1992." Harvard Business School Case 292-106, February 1992. (Revised March 1993.)
- September 2012 (Revised January 2013)
- Case
SMARTBITES (A)
By: Michael Roberts, Jeronimo Silva and Amar Bhide
The case describes a Turkish brother-sister team who are evaluating the option of acquiring and operating a franchise of a US bakery/cafe in Turkey. They are comparing this option to that of simply starting a similar business. View Details
Keywords: Franchising; Start-up; Franchise Ownership; Family Ownership; Business Startups; Cost vs Benefits; Multinational Firms and Management; Food and Beverage Industry; Retail Industry; Turkey; United States
Roberts, Michael, Jeronimo Silva, and Amar Bhide. "SMARTBITES (A)." Harvard Business School Case 813-074, September 2012. (Revised January 2013.)
- January 2002
- Case
Noranda Inc.: Mining, Smelting, and Sustainability?
Noranda is a $7 billion international mining and smelting company headquartered in Canada. It has been cited for its fine environmental record. This case explores the issue of sustainability--in this case, for a mining company. Over time, and under nongovernmental... View Details
Keywords: Cost vs Benefits; Mining; Cost Management; Multinational Firms and Management; Governing Rules, Regulations, and Reforms; Policy; Environmental Sustainability; Mining Industry
Vietor, Richard H.K. "Noranda Inc.: Mining, Smelting, and Sustainability?" Harvard Business School Case 702-009, January 2002.
- 13 Mar 2005
- Research & Ideas
Reinforcing Values: A Public Dressing Down
Faced with the need for massive change, most managers respond predictably. They revamp the organization's strategy, then round up the usual set of suspects—people, pay, and processes—shifting around staff, realigning incentives, and... View Details
Keywords: by David A. Garvin & Michael A. Roberto
- 01 Apr 2002
- News
Student Conferences Spark Discussion, Promote Interaction
discuss areas of interest ranging from opportunities in Asian markets, to managing work/life balance, to the impact of wireless technology on business strategy, to the achievements of African Americans in business. Highlights of some of... View Details
- March 2014
- Teaching Note
Roll Back Malaria and BCG: The Change Initiative
By: Nava Ashraf and Natalie Kindred
- Web
Online Personal Branding Course | HBS Online
this course. I discovered a lot of information about brands, steps that should take place during creating, building, keeping and evaluating brand over time. A lot of things that I learned I have already applied to my work and I see some positive changes in it, which... View Details
- 19 Sep 2024
- Research & Ideas
Global Talent, Local Obstacles: Why Time Zones Matter in Remote Work
and Tommy Pan Fang of Rice University—looked at communication patterns among more than 12,000 employees working for a large multinational corporation across all major time zones. The team studied their Skype messages, emails, phone calls,... View Details
Keywords: by Michael Blanding
- 30 Jun 2009
- First Look
First Look: June 30
shareholders. These results suggest that the domestic operations of U.S. multinationals were not financially constrained and that these firms were reasonably well-governed. The results have important implications for understanding the... View Details
Keywords: Martha Lagace