Messaging - Publications - Faculty & Research

02 May 2005
What Do You Think?

Where is Consumer Generated Marketing Taking Us?

Summing Up Consumer generated marketing is a fact of life to which all of us will have to adapt. Adaptation means learning how to use CGM to provide one form of input in fashioning product and marketing decisions. Those are the messages... View Details

Keywords: by James Heskett

19 Jun 2020
Blog Post

Black MBA Students Pen Letters to the HBS Community: Letter 4/5

stand. As uncomfortable as the conversation was for me, it helped create space for dialogues that brought more awareness and understanding. Together we made a Hate Awareness Quilt, with the names of people who were victims of hate crimes, and with View Details

23 Nov 1999
Research & Ideas

What’s Your Strategy for Managing Knowledge?

mail messages with them and checked Bain's "people finder" database for more contacts. Eventually she connected with nine partners and several managers who had developed growth strategies for financial services institutions. She... View Details

Keywords: by Morten T. Hansen, Nitin Nohria & Thomas Tierney; Consulting

05 Nov 2024
Research & Ideas

AI Can Help Leaders Communicate, But Can't Make Employees Listen

for AI acceptance: messages simply labeled as coming from AI were rated as less helpful than those that actually came from a chatbot. “My prediction is that every single employee one day will have their own communication bot, just like... View Details

Keywords: by Ben Rand; Information Technology; Technology

11 Mar 2021
Blog Post

A Year as Co-Presidents: Q+A with AASU's Bukie Adebo (MBA 2021) and Alexis Jackson (MBA 2021)

financing. If you teach marketing, understand how Black images are portrayed and exploited. Treat it like any other area. For alumni, give resources to support the Black community at HBS and beyond. Use your money and your time to create opportunity. Answer the email... View Details

27 May 2020
Research & Ideas

What South Korea Teaches the World About Fighting COVID

withheld from the public. South Korea did the opposite, promptly disclosing all information regarding the virus. Information about the location of the infected cases was communicated via text messages to the public. There were two daily... View Details

Keywords: by Doug J. Chung; Health

04 Oct 2011
First Look

First Look: October 4

consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex Laskey, who were inspired by Robert Cialdini's behavioral science research showing that people's normative beliefs-and View Details

Keywords: Sean Silverthorne

01 Dec 2021
What Do You Think?

How Will the Metaverse Affect Productivity?

communicating both the business benefits (including the risk of not changing) (and for employees) ‘what’s in it for me.’” The predominant message of respondents was that culture change is a complex process often requiring years to... View Details

Keywords: by James Heskett

29 May 2014
Research & Ideas

Research Symposium 2014

difference," Edmondson said. Inclusive leaders exhibit three characteristics that lower the fear of speaking up among their employees: such leaders are accessible, proactively invite input, and acknowledge their own fallibility. "Small enabling View Details

Keywords: by Carmen Nobel; Accounting; Health

19 Jun 2013
Research & Ideas

Analyzing Institutions to Solve Big Problems

values by sharing stories about their institutions. Indeed, they have discovered that pastors of so-called megachurches publish an unusually large number of books, not only to connect to church members, but to spread the message to an... View Details

Keywords: by Carmen Nobel & Anna Secino

06 Jan 2011
What Do You Think?

How Should Management Deal With “Anonymous”?

against and refusing service to WikiLeaks. The attacker and the cause? A crowd (I don't know what else to call it, since it is not an organized group) that calls itself Anonymous and that was spawned by ideas exchanged on an Internet View Details

Keywords: by James L. Heskett

02 Jan 2008
Research & Ideas

Most Popular Stories 2007

messages I received were that if leadership involves control, it is only over setting an organization's course and priorities." HBS Cases: How Wikipedia Works (or Doesn't) For HBS professor Andrew McAfee, Wikipedia is a surprisingly... View Details

Keywords: by Sean Silverthorne

17 Jul 2006
Lessons from the Classroom

Developing a Strategy for Digital Convergence

instant messaging device, and any number of other products all rolled into one. Convergence Of Factors Why convergence now? A primary factor is the ever-onward march of processor technology. By the year 2010, says Yoffie, who sits on the... View Details

Keywords: by Sean Silverthorne; Computer; Education

06 May 2002
Research & Ideas

Profits for Nonprofits: Earning Your Own Way

House building a business that trains people and stands by its values. The bakery storefront is also a gateway to potential volunteers and donors and allows Haley House to get its message out. Not that it's all been a cakewalk. Ekstrom... View Details

Keywords: by Martha Lagace

04 Jan 2016
Blog Post

Motherhood and the MBA

the class of 2016), and many of us live off campus and have partners who work (or study!) full time. There is an informal GroupMe that was formed by one of our expectant moms, and we use it as a message board to coordinate occasional... View Details

19 Jun 2020
Blog Post

Black MBA Students Pen Letters to the HBS Community: Letter 5/5

messaged me words of encouragement and mentioned “my strength and fortitude.” See what you define as strength, is what I define as imminent numbness. My Black experience means that at an early age, I witnessed repeatedly how this country... View Details

04 Sep 2019
News

Clicks and Mortar

selfies, where you can take a picture of yourself in Glossier pink and share that on social media. They might serve a small number people during a pop-up experience, but if those people send that message out on social media, the effect is... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade

30 May 2000
Lessons from the Classroom

Entrepreneurship’s Wild Ride

members is celebrated rather than derided. For instance, the lowest level of entrepreneurship in the developed world is in Japan, where they say, "the tall poppy is cut off." The message is, don't rise above the group. On the... View Details

Keywords: by William Mahoney

26 Oct 2020
Blog Post

12 Weeks of VC Summer: Remote Edition

Joey Fatone from the band *NSYNC to read me a going away message on Cameo, which put a smile on my face thousands of miles away. This gesture showed how people-centric and awesome the team is, and how they made the best out of the given... View Details

Keywords: Venture Capital / Private Equity

Web

Content & Community for Students | Social Enterprise | Harvard Business School

and giving them resources to make the less-structured career search less intimidating. Third, bringing the message that businesses can be a force for social good to the broader student body at HBS, even those who don't consider themselves... View Details

Publications