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  • 02 Apr 2009
  • Working Paper Summaries

The Flattening Firm and Product Market Competition: The Effect of Trade Liberalization

Keywords: by Maria Guadalupe & Julie M. Wulf
  • February 2025
  • Teaching Note

Barbie: Reviving a Cultural Icon at Mattel

By: Elie Ofek and Sarah Mehta
Teaching Note for HBS Case Nos. 525-006 and 525-020. View Details
Keywords: Brand Management; Marketing Strategy; Entertainment Marketing; Intellectual Property; Consumer Preferences; Toy Industry; Culture And Marketing; Societal Marketing; Brand Purpose; Diversity And Inclusion; Turnaround Strategies
Related
  • October 2017
  • Article

Toward a Prescriptive Theory of Dynamic Capabilities: Connecting Strategic Choice, Learning, and Competition

By: Gary P. Pisano
The field of strategy has mounted an enormous effort to understand, define, predict, and measure how organizational capabilities shape competitive advantage. While the notion that capabilities influence strategy dates back to the work of Andrews (1971, The Concept... View Details
Keywords: Business Admnistration; Market Structure; Firm Structure; Market Efficiency; Competency and Skills; Organizational Structure; Strategy
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  • November 2019 (Revised December 2020)
  • Case

Grupo Éxito: Facing Colombia's Competitive Grocery Retail Industry

By: José B. Alvarez, Carla Larangeira, Jenyfeer Martinez Buitrago and Miguel Diaz Moreno
Grupo Éxito, a leading South American retailer, faced declining market shares in Colombia in 2019 with the arrival of low-cost competitors and emerging digital trends. Originally founded in Medellín, Éxito had over the course of its seventy-year history evolved from a... View Details
Keywords: Grocery; Market Share; Information Technology; Trends; Competitive Strategy; Retail Industry; Colombia; Latin America
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  • October 2018 (Revised February 2018)
  • Case

Masayoshi Son and the Vision Fund

By: Tom Nicholas, Ramana Nanda and Benjamin N. Roth
In October 2016, SoftBank Group Corp., the Japanese conglomerate giant caused a significant shock to the worldwide market for venture capital and private equity by announcing the Vision Fund, the largest tech investment fund in the world at close to $100 billion. The... View Details
Keywords: Strategy; Venture Capital; Private Equity; Entrepreneurship; Competitive Strategy
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  • August 2012
  • Article

A Darker Side to Decentralized Banks: Market Power and Credit Rationing in SME Lending

By: Rodrigo Canales and Ramana Nanda
We use loan-level data to study how the organizational structure of banks impacts small business lending. We find that decentralized banks-where branch managers have greater autonomy over lending decisions-give larger loans to small firms and those with "soft... View Details
Keywords: Geographic Location; Customers; Financing and Loans; Credit; Organizational Structure; Banks and Banking; Governance Compliance; Competitive Strategy
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  • February 2021 (Revised March 2021)
  • Case

AptDeco: Circular Economy Furniture Marketplace

By: Ayelet Israeli and Jamie Merkrebs
AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120 billion furniture market, despite its... View Details
Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word-of-mouth Marketing; Word Of Mouth; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; Circular; Peer-to-peer Markets; Furniture Industry; Furniture; Growth Hacking; Monetization Strategy; African-American Protagonist; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; E-commerce; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, NY); New York (state, US)
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  • August 2015 (Revised February 2020)
  • Teaching Note

Qihoo

By: Feng Zhu
Keywords: Platform Strategy; Business Model Innovation; Chinese Internet Market; Competitive Strategy; Information Technology; Digital Platforms; Internet and the Web; Information Technology Industry; China
Related
  • 20 Mar 2017
  • Book

Why Companies Are Placing Users at the Core of Their Innovation Strategies

and functional and novel ideas, a company has to find ways to bring those to market. They have to have programs that allow them to systematically work with those sources, invest in those programs. And, secondly, it’s creating the framework around execution, around... View Details
Keywords: by Dina Gerdeman
  • June 2003
  • Case

Ford Argentina: Transforming a Global Industry in a Local Market

By: Lynda M. Applegate, Ramiro Montealegre, Laureano Berasategui and Paula Rodriguez Etchard
The president of Ford Argentina has to decide on the e-business approach at this subsidiary of Ford Motor Co. The approach must take into consideration the ambitious global e-business transformation proposed by the parent company within the context of a major economic... View Details
Keywords: Business Subsidiaries; Financial Crisis; Global Strategy; Technological Innovation; Problems and Challenges; Internet
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  • 22 Nov 2018
  • News

WhatsApp Names New India Head to Grow its Biggest Market

Keywords: Telecommunications; Information
  • 28 Jan 2015
  • Research & Ideas

Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections

Republican presidential candidates, but the results could help many marketing teams decide how to allocate scarce resources between mass advertising and personal selling efforts, or, as the researchers call it, between the air war and the... View Details
Keywords: by Dina Gerdeman
  • 2008 - 2008
  • Conference Presentation

Organizational Identity as an Anchor for Adaptation: An Emerging Market Perspective

By: Andres Hatum, Luciana Silvestri and Roberto Vassolo
There is little doubt that organizational identity—that which is central, distinctive, and enduring about an organization—mediates in adaptive processes. Exactly how this mediation takes place, and whether it is favorable or unfavorable to adaptation, must still be... View Details
Keywords: Identity; Organizational Change and Adaptation; Family Business; Strategy; Emerging Markets
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  • January 2015 (Revised December 2015)
  • Case

Mauboussin

By: Anat Keinan, Sandrine Crener and Audrey Azoulay
Mauboussin is a French jewelry brand founded in 1827 in Paris. In the 1920s, the company earned a huge notoriety for capturing the aesthetic and emotional dimension of the Art Deco movement in its design and gained a worldwide reputation for innovation and expertise in... View Details
Keywords: Luxury; Luxury Brand; Luxury Goods; Jewelry; Jewels; Retail; Brand Repositioning; Brand Rejuventation; Brand Positioning; New Market Development; Entry In The US Market; American Jewelry Market; Global Brands; Growth Strategy; Mauboussin; Entrepreneurship; Failure; International Marketing; Organizational Change and Adaptation; Wealth; Marketing Strategy; Expansion; Brands and Branding; Apparel and Accessories Industry; France
Related
  • October 2017
  • Case

Pricing PatientPing

By: Frank V. Cespedes, Julia Kelley and Amram Migdal
In 2017, Jay Desai, the CEO of Boston-based health care technology company PatientPing, had to consider a number of interrelated pricing challenges. Founded in late 2013, PatientPing sold a software platform that allowed health care providers to receive real-time... View Details
Keywords: Pricing; Health Tech; Health Technology; Marketing; Sales Process; Sales Strategy; Price; Sales; Marketing Strategy; Health Care and Treatment; Health Industry; Technology Industry; Boston; North America; Massachusetts; United States
Related
  • November 2014 (Revised February 2016)
  • Case

DoubleDutch

By: Frank V. Cespedes and Matthew G. Preble
Lawrence Coburn and Pankaj Prasad, co-founders of the event solution startup DoubleDutch, have to make a significant decision about their young company's sales function. DoubleDutch's key product was a mobile application (app) and event management platform that... View Details
Keywords: Sales Management; Selling; Marketing Management; Strategy Implementation; Business Marketing; Sales Force Management; Salesforce Management; Marketing; Sales; Marketing Strategy; Strategy; Entrepreneurship; Business Startups; Technology Industry; United States; Europe; Asia
Related

    Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market

    This paper studies the impact of platform-owner entry threat on complementors in platform-based markets. We examine how app developers on the Android mobile platform adjust innovation efforts (rate and direction) and value-capture strategies in response to the threat... View Details
    • 2011
    • Teaching Note

    Beyondsoft Co., Ltd. (A) (TN)

    By: F. Warren McFarlan, Donghong Li and Hong Zhang
    In the past two decades, along with China's rapidly growing economy and its integration into the world economic system, the Chinese software outsourcing industry has also risen from zero to being fairly significant in the world IT market. It is currently growing much... View Details
    Keywords: Business Models; Competition; Competitive Strategy; Computer Software; Emerging Markets; Outsourcing; Strategy; China; Applications and Software; China
    Related
    • May 2017 (Revised January 2019)
    • Teaching Note

    Angie's List: Ratings Pioneer Turns 20

    By: Ayelet Israeli and Robert J. Dolan
    Teaching Note for HBS No. 517-016. View Details
    Keywords: Ratings; Marketing; Conjoint Analysis; Market Research; Pricing Strategy; Product Line Management; Two Sided Markets; Freemium; Ecommerce; E-commerce
    Related
    • January – February 2011
    • Article

    'Bricks and Clicks': The Impact of Product Returns on the Strategies of Multichannel Retailers

    By: Elie Ofek, Zsolt Katona and Miklos Sarvary
    The Internet has increased the flexibility of retailers, allowing them to operate an online arm in addition to their physical stores. The online channel offers potential benefits in selling to customer segments that value the convenience of online shopping, but it also... View Details
    Keywords: Price; Profit; Marketing Channels; Consumer Behavior; Online Technology; Retail Industry
    Related