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  • February 1987 (Revised January 1989)
  • Case

SmithKline Consumer Products: The Contac Relaunch

In March 1986, a tamperer contaminated CONTAC Cold Capsules, SmithKline Consumer Product's most popular product. To relaunch CONTAC after withdrawing it from the market, the management team had to present a plan of action to the corporation board. They knew CONTAC's 25... View Details
Keywords: Safety; Crisis Management; Product Launch; Pharmaceutical Industry
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Kosnik, Thomas J. "SmithKline Consumer Products: The Contac Relaunch." Harvard Business School Case 588-046, February 1987. (Revised January 1989.)
  • 11 Apr 2024
  • In Practice

Why Progress on Immigration Might Soften Labor Pains

company and drawing upon native and foreign talent as befits their local situation. While the employment-based and family reunification pathways are distinct, the tight labor market makes them more alike. Whether it's very high- or... View Details
Keywords: by Rachel Layne
  • Web

Asia Pacific - Global

ensure steadier revenue. To support the new pricing structure, TagHive enhanced its software with artificial intelligence and expanded its customer support team and their responsibilities to subscription fee customers. By December 2024, TagHive was cash flow positive... View Details
  • May 2017
  • Case

Street League Skateboarding

By: Robert F. Higgins and Christine Snively
In 2013, Street League Skateboarding, a professional skateboarding league founded in 2010, just concluded its annual Street League World Tour. The growing action-sports property had purchased time on ESPN2 to air its events, and though ESPN was the most-watched sports... View Details
Keywords: Entrepreneurship; Television Entertainment; Sports; Product Launch; Sports Industry; Entertainment and Recreation Industry; United States
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Higgins, Robert F., and Christine Snively. "Street League Skateboarding." Harvard Business School Case 817-145, May 2017.
  • 10 Dec 2007
  • HBS Case

One Laptop per Child

China, planned to use its network of 5,000 dealers to sell the laptops." It wasn't just PC makers that were attracted to this new market. Chip giant Intel did not want to relinquish a potentially lucrative View Details
Keywords: by Martha Lagace; Computer
  • December 2003
  • Case

Fox Bids for the NFL-1993

By: Bharat N. Anand and Catherine M. Conneely
The Fox television network, launched in 1987 by Rupert Murdoch's News Corp. was in a precarious position in 1993. Although it had met its business plan targets, its ratings in the recently concluded November "sweeps" were indifferent, several of its newly launched... View Details
Keywords: Valuation; Competitive Strategy; Financial Reporting; Bids and Bidding; Revenue; Television Entertainment; Media and Broadcasting Industry
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Anand, Bharat N., and Catherine M. Conneely. "Fox Bids for the NFL-1993." Harvard Business School Case 704-443, December 2003.
  • 31 Oct 2023
  • Research & Ideas

Beyond the 'Business Case' in DEI: 6 Steps Toward Meaningful Change

benefits it brings, but its efforts and programs may be short-lived or be the first things to get dropped amid competing priorities, conflicting incentives, or adversity. “They're focused so much on the surface-level benefits—just bringing people in and getting a View Details
Keywords: by Katherine Hutt Scott and Barbara DeLollis
  • 26 Sep 2023
  • Research & Ideas

Unpacking That Icky Feeling of 'Shopping' for Diverse Job Candidates

from historically marginalized groups—even when the real goal is to create a more diverse workplace, because it’s both the right thing to do and good for business. New research by Harvard Business School Assistant Professor Summer Jackson gives a name to this... View Details
Keywords: by Kristen Senz
  • Web

Faculty & Research - Business & Environment

Investing Goes to Sea By: Vikram S Gandhi and David Allen Teaching Plan for HBS Case No. 325-013 June 2025 Teaching Material The Miccosukee Tribe and the Battle to Save the Everglades (B): The Art of Coalition Building By: Rosabeth Moss... View Details
  • 02 May 2023
  • What Do You Think?

How Should Artificial Intelligence Be Regulated—if at All?

These three competitors are going all out to bring to light the fruits of work they’ve been engaged in for as long as a decade. The usual beta testing in the market is now underway; the kinks will be worked out with the help of all of us.... View Details
Keywords: by James Heskett; Information Technology; Technology
  • Web

Employment Data Trends

12% 10% 11% Brand Management <1% <1% 2% <1% 1% General Marketing 2% 3% <1% <1% <1% Product Management 9% 7% 10% 8% 8% Sales 1% <1% <1% <1% <1% Other Marketing <1% 0% 0% <1% 1% Strategic View Details
  • 23 Nov 2021
  • Book

What It Takes to Build an Organizational Culture That Wins

turnaround of dysfunctional aspects of Microsoft’s culture. But at the same time, he was leading a major change in strategy away from the domination of Windows software, a change made more difficult by the market share and huge wealth... View Details
Keywords: by Avery Forman
  • 18 Mar 2024
  • Research & Ideas

When It Comes to Climate Regulation, Energy Companies Take a More Nuanced View

Common wisdom holds that oil and gas companies, electric utilities, and other industries known for their large carbon emissions generally oppose clean energy policies. Now, a study of corporate advocacy spanning 30 years reveals that many companies are more flexible... View Details
Keywords: by Desmond Dodd; Energy; Utilities
  • 17 Jun 2008
  • First Look

First Look: June 17, 2008

charge higher interest rates when they have market power, more so to smaller firms that have fewer outside options for external finance. These findings highlight a "darker side" to decentralized banks and suggest that the... View Details
Keywords: Martha Lagace
  • June 2000
  • Case

Rebirth of the Swiss Watch Industry, 1980-1992 (A)

By: Michael L. Tushman and Daniel Radov
The Swiss watch industry has been devastated by new entrants from Asia in the low- and mid-priced watch segments. Japanese and Hong Kong firms have used quartz technology to lower costs dramatically. Nicolas Hayek, president of a Swiss consulting firm, is asked to help... View Details
Keywords: Information Technology; Product Development; Organizational Structure; Change Management; Alignment; Product Positioning; Brands and Branding; Management Teams; Apparel and Accessories Industry; Consumer Products Industry; Switzerland
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Tushman, Michael L., and Daniel Radov. "Rebirth of the Swiss Watch Industry, 1980-1992 (A)." Harvard Business School Case 400-087, June 2000.
  • Web

Ways to Give Today - Alumni

monthly or annual basis—via credit card. This will ensure that you are counted as a donor every year and help HBS to plan more effectively. Wire Transfer You can wire funds directly to HBS from your bank using the information provided... View Details
  • September 2003 (Revised June 2007)
  • Case

Virgin Mobile USA: Pricing for the Very First Time

Dan Schulman, the CEO of Virgin Mobile USA, must develop a pricing strategy for a new wireless phone service targeted toward consumers in their teens and twenties, many of whom are believed to have poor credit quality and uneven usage patterns. Contrary to conventional... View Details
Keywords: Price; Market Entry and Exit; Wireless Technology; Telecommunications Industry; United States
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McGovern, Gail J. "Virgin Mobile USA: Pricing for the Very First Time." Harvard Business School Case 504-028, September 2003. (Revised June 2007.)
  • December 2003 (Revised September 2004)
  • Case

Managing Segway's Early Development

By: Richard G. Hamermesh and David Kiron
Describes the early development of the Segway Human Transporter and focuses on the organizational issues that arise between the parent company and the new company that is being spun out to produce and market the Segway. Key issues are the distribution of bonuses and... View Details
Keywords: Business Subsidiaries; Business Startups; Employee Stock Ownership Plan; Resource Allocation; Organizational Design; Technology Adoption
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Hamermesh, Richard G., and David Kiron. "Managing Segway's Early Development." Harvard Business School Case 804-065, December 2003. (Revised September 2004.)
  • February 2019 (Revised May 2021)
  • Case

Electric Car Wars, 2018

By: John R. Wells and Benjamin Weinstock
Electric cars had long been championed by environmentalists as a superior solution to the internal combustion engine (ICE), but, despite large government incentives and strong pioneering efforts by a few automakers over the years, electric and hybrid cars and light... View Details
Keywords: Electric Vehicle; Electric Vehicles; Electricity; Electric Motors; Electric Power Generation; Electricity Usage; Electricity Distribution; Internal Combustion Vehicle; Auto Manufacturing; Automobile Manufacturing; Automotive Industry; Tesla; General Motors; History; Nissan; Innovation; Batteries; Battery; Subsidies; Government Initiatives; Government Incentives; Political Issues; Energy Generation; Production; Infrastructure; Innovation and Invention; Government Legislation; Global Range; Business History; Auto Industry; China
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Wells, John R., and Benjamin Weinstock. "Electric Car Wars, 2018." Harvard Business School Case 719-470, February 2019. (Revised May 2021.)
  • 22 Nov 2010
  • Research & Ideas

Seven Strategy Questions: A Simple Approach for Better Execution

their planning processes and make smart choices. Here's an excerpt outlining the seven questions every manager should ask. 1. Who Is Your Primary Customer? The first imperative—and the heart of every successful strategy implementation—is... View Details
Keywords: by Robert Simons
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