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Show Results For
- All HBS Web
(20,448)
- People (30)
- News (3,644)
- Research (14,133)
- Events (128)
- Multimedia (259)
- Faculty Publications (11,777)
- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
benefit merchants through advertising, simply by informing consumers of a merchant's existence via e-mail. For some merchants, the benefits of offering discount vouchers are sharply reduced if individual customers buy multiple vouchers. As a View Details
- 2019
- Working Paper
Strategically Giving Service: Visibility and Efficiency in Service Markets
By: Nil Karacaoglu, Antonio Moreno and Can Ozkan
Karacaoglu, Nil, Antonio Moreno, and Can Ozkan. "Strategically Giving Service: Visibility and Efficiency in Service Markets." Working Paper, 2019.
- 13 Feb 2006
- Research & Ideas
The Hidden Market for Babies
reproductive medicine have indeed created a market for babies, a market in which parents choose traits, clinics woo clients, and specialized providers earn millions of dollars... View Details
- 2006
- Other Unpublished Work
Structural Closure and Exposure: Market Reactions to Announcements of Acquisitions and Divestitures
By: Mikolaj Jan Piskorski and Nitin Nohria
Piskorski, Mikolaj Jan, and Nitin Nohria. "Structural Closure and Exposure: Market Reactions to Announcements of Acquisitions and Divestitures." September 2006.
- 1972
- Chapter
The Foundation and Current State of Capital Market Theory
By: Michael C. Jensen
Jensen, Michael C. "The Foundation and Current State of Capital Market Theory." In Studies in the Theory of Capital Markets, edited by M. C. Jensen. New York: Praeger, 1972.
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
product categories, or stores. Some are even changing long-held attitudes toward consumption. To many folks, filling the home with more stuff or keeping up with the Joneses is no longer appealing. As a result, the degree of uncertainty in business View Details
Keywords: by John Quelch
- 2000
- Article
Moral Desert, Fairness and Legitimate Expectations in the Market
By: Nien-he Hsieh
Hsieh, Nien-he. "Moral Desert, Fairness and Legitimate Expectations in the Market." Journal of Political Philosophy 8, no. 1 (2000): 91–114.
- 2014
- Working Paper
Institutional Strategies in Emerging Markets
By: Christopher Marquis and Mia Raynard
We review and integrate a wide range of literature that has examined the strategies by which organizations navigate institutionally diverse settings and capture rents outside of the marketplace. We synthesize this body of research under the umbrella term... View Details
Marquis, Christopher, and Mia Raynard. "Institutional Strategies in Emerging Markets." Harvard Business School Working Paper, No. 15-013, September 2014.
- 2001
- Chapter
Estee Lauder: Self Definition and the Modern Cosmetics Market
By: Nancy F. Koehn
Koehn, Nancy F. "Estee Lauder: Self Definition and the Modern Cosmetics Market." In Beauty and Business: Commerce, Gender and Culture in Modern America, edited by Philip Scranton. Routledge, 2001.
- Article
Regulating Hospital Prices Based on Market Concentration Is Likely to Leave High-Price Hospitals Unaffected
By: Maximilian J. Pany, Michael E. Chernew and Leemore S. Dafny
Concern about high hospital prices for commercially insured patients has motivated several proposals to regulate these prices. Such proposals often limit regulations to highly concentrated hospital markets. Using a large sample of 2017 US commercial insurance claims,... View Details
Keywords: Health Care Providers; Hospitals; Insurance Market Regulation; Price Regulation; Markets; Health Care and Treatment; Cost; Quality; Insurance; Price; Governing Rules, Regulations, and Reforms
Pany, Maximilian J., Michael E. Chernew, and Leemore S. Dafny. "Regulating Hospital Prices Based on Market Concentration Is Likely to Leave High-Price Hospitals Unaffected." Health Affairs 40, no. 9 (September 2021): 1386–1394.
- winter 1985
- Article
Capital Market Myopia
Sahlman, William A., and Howard H. Stevenson. "Capital Market Myopia." Journal of Business Venturing 1, no. 1 (winter 1985): 7–30. (Reprinted as Chap. 3 in The Entrepreneurial Venture, edited by William A. Sahlman, Howard H. Stevenson, Michael J. Roberts and Amar Bhide, 35-64. Boston: Harvard Business School Press, 1999.)
- Research Summary
Informing Brand Marketing Practice
Susan M. Fournier is involved with several projects relating more generally to brand managment issues. These include boardroom-level projects (with Professors Thomas Madden and Franke Fehle of the University of South Carolina, and sponsored by Interbrand) on the... View Details
- October 2004 (Revised July 2010)
- Case
Product Team Cialis: Getting Ready to Market
By: Elie Ofek
Lilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed and markets Viagra, and other newcomers into the erectile dysfunction market, they must determine how best to... View Details
Keywords: Communication Strategy; Marketing Strategy; Product Launch; Product Positioning; Competition; Competitive Advantage; Segmentation; Pharmaceutical Industry
Ofek, Elie. "Product Team Cialis: Getting Ready to Market." Harvard Business School Case 505-038, October 2004. (Revised July 2010.)
- June 1999
- Article
Policy Shocks, Market Intermediaries, and Corporate Strategy: Evidence from Chile and India
By: Tarun Khanna and Krishna G. Palepu
Khanna, Tarun, and Krishna G. Palepu. "Policy Shocks, Market Intermediaries, and Corporate Strategy: Evidence from Chile and India." Journal of Economics & Management Strategy 8, no. 2 (June 1999): 271–310.
- Article
Marketing Principles and the Future of Preventive Health Care
By: John A. Quelch
Quelch, John A. "Marketing Principles and the Future of Preventive Health Care." Milbank Memorial Fund Quarterly. Health and Society 58, no. 2 (Spring 1980): 310–347.
- 29 Jul 2022
- News
Closing the Gap Between Digital Marketing Spending and Performance
- May 2007 (Revised March 2010)
- Case
Maria Sharapova: Marketing a Champion (A)
By: Anita Elberse and Margarita Golod
In July 2004, a then 17-year-old Maria Sharapova won Wimbledon, arguably the most prestigious tennis tournament in the world. Max Eisenbud, Sharapova's agent at International Management Group (IMG), knew the championship would lead to a flood of new opportunities. What... View Details
Elberse, Anita, and Margarita Golod. "Maria Sharapova: Marketing a Champion (A)." Harvard Business School Case 507-065, May 2007. (Revised March 2010.)
- 1993
- Chapter
An Emerald-Green Jaguar, A House on Nantucket, and an African Safari: Wish Lists and Consumption Dreams in Materialist Society
By: S. M. Fournier and M. Guiry
Fournier, S. M., and M. Guiry. "An Emerald-Green Jaguar, A House on Nantucket, and an African Safari: Wish Lists and Consumption Dreams in Materialist Society." In Advances in Consumer Research, Volume 20, edited by Leigh McAlister and Michael L. Rothschild, 352–358. Provo, UT: Association for Consumer Research, 1993.
- June 2007 (Revised January 2008)
- Background Note
The U.S. Retirement Savings Market and the Pension Protection Act of 2006
By: Luis M. Viceira and Helen Tung
Provides an overview of the evolution of the private retirement savings market in the U.S. since 1990; the management and administration of defined-contribution (DC) plans; the existing evidence about the investment and savings decisions of participants in DC plans;... View Details
Keywords: Investment; Personal Finance; Saving; Government Legislation; Retirement; Business and Government Relations; Financial Services Industry; United States
Viceira, Luis M., and Helen Tung. "The U.S. Retirement Savings Market and the Pension Protection Act of 2006." Harvard Business School Background Note 207-130, June 2007. (Revised January 2008.)