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Show Results For
- All HBS Web
(4,634)
- People (15)
- News (1,096)
- Research (2,569)
- Events (16)
- Multimedia (10)
- Faculty Publications (976)
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- 07 Sep 2021
- News
One Degree of Difference
candidate is being considered. Someone applying for a marketing manager position might be asked to develop a multi-channel pitch and presentation in response to an RFP from a particular brand, for example. “We’re not saying we think this... View Details
- 01 Sep 2020
- News
Saving Grace
jobs an average of 11 times in the course of their careers, and beyond the potential to misplace all that paperwork, any number of things can happen before a person reaches retirement age, says Romina Savova (MBA 2012). “The institution... View Details
Keywords: Jen McFarland Flint
- 01 Dec 2015
- News
Giving Advice
as much as you can, meet leaders and beneficiaries, and experience the work firsthand as much as is practical. Then assess: For the amount of money you want to donate or the time you want to spend, what kind of results could you create in... View Details
- 01 Mar 2018
- News
‘We were just doing what needed to be done’
Marshall as the first African American Supreme Court Justice, five African American students arrived at HBS. What they encountered—a predominantly white, male campus—seemed out of step for the times and the liberal Northeast. Their deep... View Details
- 20 Jun 2019
- News
Reframing Modern Art
Citicorp Investment Bank, first in New York, then in London. Then I came back, and for over 15 years, I worked at Institutional Investor. The last 10 of those years were as managing director of a research group that I helped to launch. By the View Details
- 13 Dec 2022
- News
The First Five Years: Christine Keung and Reggie Smith
immediate goal was to encourage MBA students to leverage their education to confront the most pressing challenges facing society. This spring, we helped teach our case study, West Virginia: Finding the Right Path Forward, in Professor Matt Weinzierl's course, Role of... View Details
- 09 Apr 2025
- News
The Working Parent Revolution
difficult jobs, and therefore expectations have certainly increased. And COVID actually created even higher expectations because during the COVID period, many employees had the ability to have greater levels of flexibility in terms of where they worked and therefore... View Details
- 01 Feb 2001
- News
Drilling Down
headlines and rack up revenues in the billions, a number of smaller U.S. companies — some publicly traded, others privately owned — refuse to be overshadowed. However modest their comparative size, their market share still reaches into... View Details
- 01 Dec 2014
- News
Case Study: Growing the Family Business
from the office building/landlord. The benefit to the landlord was an additional amenity to retain their existing tenants and to better market vacant space to prospective tenants. The employer and landlord contributions would help defray... View Details
- 02 Oct 2015
- News
The ‘F’ Word
coordination between sales, marketing, and, crucially, manufacturing. As an egomaniacal, 30-year-old marketing maven, I had been conditioned to look down on the “functional groups” run by people without advanced degrees who got their... View Details
Keywords: Walt Disney Studios
- 01 Mar 2005
- News
Answering the Call
related to distribution and market segmentation, two very important issues in marketing,” Shapiro continues. “The Cumberland case is timely because the situation and the product are easy to understand, but... View Details
- 01 Jun 1996
- News
Keepers of the Flame
world-class athletes. Successful marketing of the Olympics - which is essential for financing the Games - depends on the Olympic movement's continued integrity, reputation for excellence, and "goodwill." That inherent value, Frazier... View Details
Keywords: Garry Emmons
- 01 Feb 1999
- News
Fred Lazarus: Art Work at the Office
members of their own communities." In the mid-1970s, Lazarus was looking for a position in government and having a hard time finding one that would give him the broad experience he was seeking. By chance, he ran into Nancy Hanks - then... View Details
Keywords: Jeffrey Lazar
- 01 Mar 2006
- News
The Little Ice-Cream Company That Could
ventured into Kansas City and Chicago. But that meant marketing under a different name — another of Rogers’ many war stories. A year after Rogers and Cronk bought Dreyer’s, a lawyer from Kraft Foods, owner at the View Details
- 01 Dec 2010
- News
How to Survive Past Start-up
consulting firm used to be as good as it gets: a six-figure starting salary, a $30,000 signing bonus, a pledge to pay some or all of their B-school tuition — which amounts to more than $50,000.” But, times had changed. Students were... View Details
- 01 Feb 1997
- News
Doing It Your Way
In the beginning there was the microprocessor. The mass market availability in the early 1980s of this revolutionary piece of technology — which shrank the computer from an unwieldy Goliath of a machine to a compact unit that could fit on... View Details
- 01 Jun 2022
- News
June 2022 Alumni and Faculty Books
of Dr. Timothy Butler concerning the four archetypes of identity, community, necessity, and horizon, which are always active in our lives and must be addressed during times of significant change. This book will allow the reader to access... View Details
- 01 Jan 2005
- News
Rahul Bajaj, MBA 1964
Once they placed their order, customers had to wait ten years to receive it. Finally, Bajaj, whose grandfather had been known as the "fifth son" of Mahatma Gandhi and whose parents and grandparents had spent time in British prisons for... View Details
- 01 Dec 2015
- News
Leading Boston and Beyond
and marketing initiative for the program, as well as working on broadening the Mayor’s overall social media strategy. Following his fellowship, Koh went to work at the Huffington Post, but his heart remained in Boston City Hall. “This... View Details
- 01 Dec 2020
- News
New News
because they’re so committed to what they’ve already built their base on. BA: Snigdha, who is your primary audience? And what is the gap you’re trying to fill with the Juggernaut? SS: Our primary market is people of South Asian descent... View Details