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    • All HBS Web  (3,445)
      • Faculty Publications  (890)

      Market PositioningRemove Market Positioning →

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      • August 1984
      • Case

      Competitive Positioning in the Dishwasher Industry (E): Sears' Dishwasher Dilemma

      By: Joseph L. Bower
      Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry
      Citation
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      Bower, Joseph L. "Competitive Positioning in the Dishwasher Industry (E): Sears' Dishwasher Dilemma." Harvard Business School Case 385-049, August 1984.
      • August 1984
      • Case

      Competitive Positioning in the Dishwasher Industry (B): Design and Manufacturing Co. (D&M)

      By: Joseph L. Bower
      Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry
      Citation
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      Bower, Joseph L. "Competitive Positioning in the Dishwasher Industry (B): Design and Manufacturing Co. (D&M)." Harvard Business School Case 385-046, August 1984.
      • May 1984 (Revised August 1987)
      • Case

      Raymond Mushroom Corp.

      By: Benson P. Shapiro
      In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference. View Details
      Keywords: Product Positioning; Advertising; Decisions; Price; Management Teams; Food and Beverage Industry
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      Shapiro, Benson P. "Raymond Mushroom Corp." Harvard Business School Case 584-093, May 1984. (Revised August 1987.)
      • February 1984 (Revised February 1986)
      • Case

      E.I. du Pont de Nemours & Co.: Titanium Dioxide

      By: W. Carl Kester, Robert R. Glauber, David W. Mullins Jr. and Stacy S. Dick
      Disequilibrium in the $350 million TiO2 market has prompted Du Pont's Pigments Department to develop two strategies for competing in this market in the future. The growth strategy has a smaller internal rate of return than the alternative strategy due to large capital... View Details
      Keywords: Forecasting and Prediction; Cash Flow; Investment Return; Growth and Development Strategy; Strategic Planning; Projects; Chemical Industry
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      Kester, W. Carl, Robert R. Glauber, David W. Mullins Jr., and Stacy S. Dick. "E.I. du Pont de Nemours & Co.: Titanium Dioxide." Harvard Business School Case 284-066, February 1984. (Revised February 1986.)
      • November 1983 (Revised May 1990)
      • Case

      Procter & Gamble Co. (A)

      By: John A. Quelch
      An associate advertising manager at Procter & Gamble is considering several options to strengthen the company's position in the light duty liquid detergent market. One option is to introduce a fourth Procter & Gamble brand in the category. Provides substantial... View Details
      Keywords: Product Positioning; Advertising; Product Launch; Brands and Branding; Consumer Products Industry; United States
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      Quelch, John A. "Procter & Gamble Co. (A)." Harvard Business School Case 584-047, November 1983. (Revised May 1990.)
      • July 1982 (Revised July 2004)
      • Case

      Esmark, Inc. (B)

      By: William E. Fruhan Jr.
      Esmark's management sells its most valuable business and its most unattractive business in an effort to reposition itself and maximize shareholder value. View Details
      Keywords: Business Exit or Shutdown; Product Positioning; Business and Shareholder Relations; Reputation; Value
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      Fruhan, William E., Jr. "Esmark, Inc. (B)." Harvard Business School Case 283-014, July 1982. (Revised July 2004.)
      • June 1982 (Revised May 1995)
      • Case

      Ellis Manufacturing Co.

      By: Roy D. Shapiro
      Ellis finds itself in a weakening competitive position largely due to the lack of rationalization in its plants. Driven by a strong traditionally decentralized sales organization, Ellis finds that all plants want control over all product lines. As a result, overall... View Details
      Keywords: Factories, Labs, and Plants; Cost; Analytics and Data Science; Brands and Branding; Performance Capacity; Competitive Strategy; Construction Industry
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      Shapiro, Roy D. "Ellis Manufacturing Co." Harvard Business School Case 682-103, June 1982. (Revised May 1995.)
      • February 1982 (Revised June 1990)
      • Case

      Massey-Ferguson Ltd.—1980

      By: Carliss Y. Baldwin and Scott P. Mason
      Massey Ferguson began fiscal year 1981 in default on $2.5 billion of outstanding debt. The company's future depends on the ability of lenders, the governments of Canada and Ontario, and management, to agree on a refinancing plan. The case reviews Massey's performance... View Details
      Keywords: Financial Condition; Financial Markets; Financing and Loans; Insolvency and Bankruptcy; Financial Strategy; Borrowing and Debt; Corporate Finance; Canada
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      Baldwin, Carliss Y., and Scott P. Mason. "Massey-Ferguson Ltd.—1980." Harvard Business School Case 282-043, February 1982. (Revised June 1990.)
      • February 1980 (Revised April 1981)
      • Case

      Poland Spring Bottling Corp.

      By: Benson P. Shapiro
      Poland Spring is a small domestic bottler of mineral water trying to compete in a rapidly expanding market against Perrier, the dominant brand, and 20 other foreign and domestic waters. Company management must decide how to position and promote its product with limited... View Details
      Keywords: Product Marketing; Product Positioning; Competition; Globalized Markets and Industries; Food and Beverage Industry; Distribution Industry; United States
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      Shapiro, Benson P. "Poland Spring Bottling Corp." Harvard Business School Case 580-108, February 1980. (Revised April 1981.)
      • Forthcoming
      • Article

      Arbitrage Capital of Global Banks

      By: Alyssa G. Anerson, Wenxin Du and Bernd Schlusche
      We show that the role of unsecured, short-term wholesale funding for global banks has changed significantly in the post-financial-crisis regulatory environment. Global banks mainly use such funding to finance liquid, near risk-free arbitrage positions—in particular,... View Details
      Keywords: Governing Rules, Regulations, and Reforms; Banks and Banking; Interest Rates; Financing and Loans
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      Anerson, Alyssa G., Wenxin Du, and Bernd Schlusche. "Arbitrage Capital of Global Banks." Journal of Finance (forthcoming).
      • Research Summary

      Corporate Debt, Firm Size and Financial Fragility in Emerging Markets

      By: Laura Alfaro
      The post-Global Financial Crisis period shows a surge in corporate leverage in emerging markets and a number of countries with deteriorated corporate financial fragility indicators (Altman’s Z-score). Firm size plays a critical role in the relationship between... View Details
      • Research Summary

      Corporate Governance

      By: Charles C.Y. Wang

      The characteristics and structure of boards of directors have important implications for firm performance. Professor Wang has found that firms with well-connected boards whose members have strong network connections provide economic benefits that are not immediately... View Details

      • Teaching Interest

      Executive Education: Finance for Senior Executives

      By: Malcolm P. Baker

      Finance for Senior Executives provides the frameworks to strategically use financial resources and position your company for future success. By examining corporate finance from both internal and external perspectives, this HBS Executive Education View Details

      • Research Summary

      How Does Foreign Direct Investment Promote Economic Growth? Exploring the Effects of Financial Markets on Linkages (with Areendam Chanda, Sebnem Kalemli-Ozcan and Selin Sayek)

      By: Laura Alfaro
      The empirical literature finds mixed evidence on the existence of positive productivity externalities in the host country generated by foreign multinational companies. We propose a novel mechanism, which emphasizes the role of local financial markets in enabling... View Details
      • Teaching Interest

      Overview

      By: Robert J. Dolan
      Professor Dolan's main teaching interest is marketing management. Recent materials developed include notes on marketing research, product policy, and marketing strategy and cases on leading companies such as Catalina Marketing, Kiehl's, Planters Nut and Cox Media's... View Details
      Keywords: Marketing; Marketing And Society; Price Customization; Pricing Strategy; Product Positioning
      • Research Summary

      Overview

      By: Matthew C. Weinzierl

      My academic research centers on uncovering and closing gaps between the theory and reality of tax policy. My main contribution has been to identify and address a mismatch between the goals for taxation typically assumed in theory and the goals the public and... View Details

      • Research Summary

      Overview

      By: Ashley V. Whillans
      Engaged with field work in East Africa, South Asia, and in several large hybrid organizations in the United States, Professor Whillans places a focus on exploring questions with strong theoretical motivation in the social psychological literature and relevant... View Details
      • Research Summary

      Overview

      By: Boris Vallee
      Professor Vallée focuses on financial innovation, investigating it from different angles. This research thread has led him to relate the methods and insights of corporate finance and banking with those of other subfields, including household finance, public finance,... View Details
      • Teaching Interest

      Private Equity and Venture Capital (Executive Education)

      By: Josh Lerner

      As equity markets appear to strengthen, interest rates remain low, and asset values look attractive, private equity firms are uniquely positioned to pursue new opportunities. This View Details

      • Forthcoming
      • Article

      Public Disclosure of Private Meetings: Does Observing Peers’ Information Acquisition Affect Analysts’ Attention Allocation?

      By: Yi Ru, Ronghuo Zheng and Yuan Zou
      We investigate the impact of observing peers’ information acquisition on financial analysts’ allocation of attention. Using the timely disclosure mandate by the Shenzhen Stock Exchange as a setting, we find that, shortly after analysts observe that a firm has been... View Details
      Keywords: Corporate Disclosure; Information; Financial Institutions; Accounting; Financial Markets; Financial Services Industry; China
      Citation
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      Ru, Yi, Ronghuo Zheng, and Yuan Zou. "Public Disclosure of Private Meetings: Does Observing Peers’ Information Acquisition Affect Analysts’ Attention Allocation?" Journal of Accounting Research (forthcoming). (Pre-published online March 3, 2025.)
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