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- All HBS Web
(1,491)
- People (1)
- News (271)
- Research (896)
- Events (17)
- Multimedia (6)
- Faculty Publications (726)
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- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
has its own logistical limitations. Running an fMRI scanner costs researchers up to $1,000 per hour, and studies often use 20-30 subjects, Karmarkar says. And while EEG lets subjects move around during... View Details
- 12 Nov 2008
- Research & Ideas
The Marketing of a President
record to defeat the heir apparent in his own party and then go on to hold off the much-vaunted Republican machine is a truly remarkable achievement. Much of it has to do with Obama's instinct for marketing.... View Details
Keywords: by John Quelch
- 10 Mar 2011
- What Do You Think?
To What Degree Does the Job Make the Person?
"shaped" by many things—colleagues and friends, homes, climate, culture, and even our machines and gadgets—as well as our jobs. As he... View Details
Keywords: by James Heskett
- 08 Jul 2024
- Research & Ideas
The Critical Computer Science Principles Every Strategic Leader Needs to Know
concept of an application has changed dramatically over time. Initially, applications performed single tasks (such as spreadsheets) and only worked on specific machines (such as the Apple II). Today,... View Details
- 01 Apr 2019
- What Do You Think?
Does Our Bias Against Federal Deficits Need Rethinking?
huge deficits stretching back and forward for a decade,” according to Kautz. “I believe that an emerging disinflationary era, driven by more intelligent machines and continuing... View Details
Keywords: by James Heskett
- 29 Sep 2003
- Research & Ideas
Pride Goeth Before a Profit
"We were selling seven to eight million cubic feet per day and I was responsible for it. I thought we should take a better interest in it," says Thomas. The problem was that although he was in charge of the View Details
Keywords: by Theodore Kinni
- 06 Mar 2013
- What Do You Think?
Who Should Manage Our Work Time?
laid the blame at the foot of "an engineer who had difficulty forecasting simple activities and (the) time to accomplish them." Joseph Mello commented that " part of the problem comes from the view of an organization as a... View Details
Keywords: by James Heskett
- 13 Jun 2014
- Op-Ed
World Cup Soccer: 770 Billion Minutes of Attention
game, and they will forget the powerful machine that controls the most popular sport in the world. For more on The Economics of Attention, see The Rising Cost of Consumer Attention: Why You Should Care,... View Details
- 02 Apr 2001
- What Do You Think?
Telecommuting: Dangerous to Health?
how Xerox machines were really fixed, Xerox brought in an organizational consultant and anthropologist who found, among other things, that some of Xerox's service representatives' most productive time was... View Details
Keywords: by James Heskett