Publications

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March 2016 (Revised May 2018)
Case

ASOS PLC

By: John R. Wells and Gabriel Ellsworth

Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details

Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London

Program

Strategic Marketing for Driving Growth

more business growth. This program is eligible for the Digital Transformation Certificate. Learn More Key Benefits Effective marketing strategy development and implementation is a crucial piece of the puzzle for business leaders who need... View Details

November 2006 (Revised August 2009)
Case

Malaysia: Halfway to 2020

By: Richard H.K. Vietor

This country case on Malaysia extends forward by seven years the case “Malaysia: Capital and Control” (702-040). It is based on Malaysia's ninth plan, which took effect in 2006. The ninth plan proposed five thrusts—moving the economy to higher value-added goods and... View Details

Keywords: Developing Countries and Economies; Growth and Development Strategy; Strategic Planning; Welfare; Equality and Inequality; Malaysia

Program

Women on Boards

from various backgrounds, industries, and countries across the globe Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions Who Should Attend Senior... View Details

09 Aug 2024
Blog Post

Addressing Inequities in Education: Social Enterprise Summer Fellow Amal Tariq (MBA 2025)

are working around the world to develop skills and knowledge while having significant responsibility and high impact. What are you working on this summer? I am spending this summer working at City Fund in Washington, D.C. through the... View Details

December 1999
Case

Sun Microsystems, Inc. (A): An Enterprise of Change

By: Rosabeth M. Kanter and Jane Roessner

In 1999, Sun Microsystems, Inc., was claiming a leadership position in the burgeoning world of e-commerce and networking computers. Its goal: "to dot-com the world." What was it about Sun's culture that made it so conducive to innovation and entrepreneurship? And how... View Details

Keywords: Business Ventures; Leading Change; Innovation Leadership; Information Infrastructure; Corporate Entrepreneurship; Business Growth and Maturation; Growth and Development Strategy; Global Strategy; Experience and Expertise; Technology Industry; Computer Industry

Program

Finance for Senior Executives

the admissions process—starting with identifying the program that best addresses your learning and development goals. Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555). Application... View Details

March 2005 (Revised July 2007)
Case

Capital Controls in Chile in the 1990s (A)

By: Laura Alfaro, Rafael M. Di Tella and Ingrid Vogel

In 1991, Chile adopted a framework of capital controls focused on reducing the massive flows of foreign investment coming into the country as international interest rates remained low. Capital inflows threatened the Central Bank's ability to manage the exchange rate... View Details

Keywords: Developing Countries and Economies; Economic Growth; Financial Crisis; Capital; Governance Controls; Business and Government Relations; Chile

30 Aug 2011
First Look

First Look: August 30

rather than the level of joy impact viewer retention most. The effect of joy is asymmetric, with higher gains for increases than losses for decreases. Based on these findings, the authors develop representative emotion trajectories to... View Details

Keywords: Sean Silverthorne

Program

Launching New Ventures

Summary Successful entrepreneurship takes more than an innovative idea—it also requires the right mindset and skillset. Whether you're developing new business, launching new ventures, or building an entrepreneurial culture within a larger... View Details

Program

Rising Generation in the Family Enterprise

critical decisions. Learning alongside a select group of generational peers, you will crystallize priorities and develop a plan of action to guide the next phase of your life and career—and the next phase of the business. Details Address... View Details

Program

Leading Global Businesses

authentic global leader who can step up to more challenging roles. You'll develop global acumen in realms as diverse as purposeful leadership in a multi-stakeholder world, strategy, customer-centric marketing, the structure, culture and... View Details

Program

Managing Innovation

countries across the globe Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions Who Should Attend Vice presidents, directors, and other senior managers... View Details

Program

Designing and Executing Corporate Revitalization

you will explore the multiple dimensions of corporate revitalization, including strategy, finance, organization, culture, and the leader's role. Whether your company seeks to maximize and fulfill its potential or requires radical intervention, you will View Details

Article

Meaning and Momentum in the Integrated Reporting Movement

By: Robert G. Eccles, Michael P. Krzus and Sydney Ribot

In this summary of their recently published book, the authors provide an update of the state of the integrated reporting (or ) movement, whose aim is to persuade companies to provide fuller disclosure of material nonfinancial (or "ESG") factors and how they are... View Details

Keywords: Integrated Reporting; Integrated Corporate Reporting

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January 2002 (Revised September 2002)
Case

Corporate Renewal in America

By: Bruce R. Scott and Thomas S. Mondschean

Discusses various macroeconomic, regulatory, technological, and financial forces that led to increased corporate restructuring in the United States beginning in the mid-1980s. The U.S. financial system is often viewed as the most developed in the world and a model for... View Details

Keywords: Performance Evaluation; Corporate Governance; Macroeconomics; Economic Systems; Restructuring; Markets; Private Sector; Corporate Finance; Germany; Japan; United States

January 1997 (Revised June 1997)
Case

Southwire: Beyond 2000

By: F. Warren McFarlan and Melissa Dailey

Southwire, based in Carrollton, GA, was the leading producer of aluminum and copper rod, wire, and cable for the transmission and distribution of electricity. In one decade, CEO Roy Richards, Jr. grew annual sales from $500 million in 1985 to $1.9 billion in 1995, an... View Details

Keywords: Leading Change; Growth Management; Competitive Strategy; Global Strategy; Manufacturing Industry