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Show Results For
- All HBS Web
(949)
- News (180)
- Research (612)
- Events (2)
- Multimedia (4)
- Faculty Publications (239)
- 25 Sep 2012
- First Look
First Look: September 25
Publications Producing Prosperity: Why America Needs a Manufacturing Renaissance Author: Gary P. Pisano Publication: Harvard Business Review Press, in press. (due October 2012) Abstract For years-even decades-in response to intensifying global competition, American... View Details
Keywords: Sean Silverthorne
- 16 Dec 2020
- Blog Post
Faculty Books Published in 2020
Bazerman show that going by gut is no longer enough—successful leaders need frameworks for moving between data and decisions. Experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly View Details
Keywords: All Industries
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big data obtained from Google Analytics and the company’s own sales and customer databases to select the next season’s assortment. Peck was... View Details
Keywords: Carmen Nobel
- 01 Feb 1997
- News
Doing It Your Way
companies are springing to life up and down the virtual lanes of the Information Superhighway. As the use of color and moving pictures becomes routine, says Sahlman, Internet "stores" may well be able to give customers an experience that... View Details
- 01 Mar 2007
- News
Letters to the Editor
Chuck Porter and the type of work he wanted to do, I think this may have been an intentional and very smart strategy. Advertising campaigns for products with strong points of differentiation are much more fun and easier to develop in a... View Details
- 26 Feb 2008
- First Look
First Look: February 26, 2008
time. Optimal Deterrence When Judgment-Proof Agents Are Paid in Arrears—With an Application to Online Advertising Fraud Author:Benjamin G. Edelman Abstract I develop a screening model with delayed payments and probabilistic delayed... View Details
Keywords: Martha Lagace
- 21 Apr 2009
- First Look
First Look: April 21, 2009
Working PapersHow Firms Respond to Being Rated (revised) Authors:Aaron K. Chatterji and Michael W. Toffel Abstract While many rating systems seek to help buyers overcome information asymmetries when making purchasing decisions, we investigate how these ratings also... View Details
Keywords: Martha Lagace
- 26 Jun 2000
- Research & Ideas
What’s an Internet Business Model? Ask a Health Care Professional
situation to the traditional separation of church and state in newspapers. In the best newspapers, he said, there is a virtual "wall" between the editorial and advertising staff. The same rules apply to Internet health care. "If we don't... View Details
- 17 Oct 2024
- Research & Ideas
The Reputation Risks of Sharing Fake News
not just to share anything that would benefit your political party if it were true.” The findings provide a key lesson for companies that advertise and share content on social media to gain a following:... View Details
Keywords: by Avery Forman
- 18 Dec 2019
- News
Thinking Smart About Numbers
of Management at Northwestern University, hosts his annual review of some of the most expensive TV advertising spots in history: Super Bowl commercials. 2020 Nonprofit Board Summit, March 9 The 2020 Nonprofit Board Summit, a half-day... View Details
Keywords: Margie Kelley
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
users of the competitor's cream versus light users. Of course, then the incumbent can do the same in return. At that point the supermarket becomes essentially an advertising medium. The situation I'm describing is run by a View Details
- 01 Dec 2011
- News
Making the Case for Leadership
technologically innovative company away from specialty glass, television tubes, and fiberglass production into newer, faster-growing profit-making areas. At the time, the economy is plagued by recession, worker morale is flagging, and the... View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; National Security and International Affairs; Government; Health, Social Assistance; Data Processing, Hosting, and Related Services; Information; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Food Manufacturing; Manufacturing; Nonmetallic Mineral Product Manufacturing; Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
Most company distribution systems are designed ad-hoc when needed, and serve neither value chain partners nor end users well—just look at the frustrating new-car buying process set up by American auto makers. At the same time, says... View Details
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
media to intensify linkages not only with cardholders, but also with Mastercard’s direct bank and merchant stakeholders. Building on its influential but dated “Priceless” advertising campaign, Raja refocused Mastercard on four “Priceless... View Details
Keywords: Sean Silverthorne
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
big bucks in the minds of most consumers. We see similar efforts by magazines that advertise their low per-issue prices or insurance companies that break the cost of their premiums down to a low, per-day... View Details
Keywords: by Manda Mahoney
- 19 Jul 2011
- First Look
First Look: July 19
common resources, such as advertising or production capacity, across activities. Within the literature on corporate strategy, this tension between focus and breadth is reconciled by the concept of related diversification (i.e., a firm... View Details
Keywords: Sean Silverthorne
- 13 Jan 2021
- News
Silicon Valley’s “Detroit Moment”
That was a great moment. Morrell: Nicole was no stranger to the Silicon Valley model of entrepreneurship when she launched Energicity in 2015. Until its IPO, she had been a part of US-based OPower, a software-as-a-service company that... View Details
- 01 Dec 2012
- News
The Accidental Pioneers
talented and smart; their solutions to problems will be different, but can be equally effective. George always made sure that there was room for women's views at the table." In addition to continuing to work as vice president of marketing and View Details
Keywords: Hanna, Julia
- 01 Sep 2003
- News
These Are the Good Old Days
and the South Pacific. “And we’ve started a rollout of In Style around the world. We are expanding its presence into the United Kingdom, Australia, Germany, Korea, Brazil, Russia, Spain, and Greece.” Given that Time Inc. already has 25 percent of the U.S. magazine... View Details
- 08 May 2007
- First Look
First Look: May 8, 2007
regaining independence from the Soviet Union in 1990. Describes Latvia's economic development over this period, discussing the economic policy efforts that have taken place and includes general information on the country, its history and politics, and the business... View Details
Keywords: Martha Lagace