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(1,811)
- News (352)
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Show Results For
- All HBS Web
(1,811)
- News (352)
- Research (1,280)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,029)
- 21 Jul 2009
- News
How to Market in a Downturn
- 25 Nov 2009
- News
Coming out of the dark
- 01 Dec 2000
- News
Faculty News
by Rufus W. Lumry III (MBA 1974) to further research in the field of information technology. Others receiving chairs for the first time are Max Bazerman (Jesse Isidor Straus Professor of Business Administration); John View Details
- January 2014 (Revised June 2014)
- Supplement
Dumb Ways To Die: Advertising Train Safety (C)
By: John Quelch
The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation. View Details
Keywords: Marketing; Marketing Communication; Viral Advertising; Advertising; Advertising Campaigns; Marketing Strategy; Digital Marketing; Advertising Industry; Public Administration Industry; Transportation Industry; Oceania; Europe
Quelch, John. "Dumb Ways To Die: Advertising Train Safety (C)." Harvard Business School Supplement 514-081, January 2014. (Revised June 2014.)
- July–August 1999
- Article
Retailing: Confronting the Challenges that Face Bricks-and-Mortar Stores
By: John Quelch
Quelch, John. "Retailing: Confronting the Challenges that Face Bricks-and-Mortar Stores." Harvard Business Review 77, no. 4 (July–August 1999): 162–164.
- 21 Sep 2015
- News
Toe to toe
- 30 Mar 2008
- News
Dunkin Donuts vs. Starbucks Democrats
- 05 Dec 2008
- News
Rebuilding America - now
- 10 Mar 2009
- News
Why CMOs Are Gaining Ground in the Recession
- 30 Jun 2009
- News
Little luxuries bring consolation to consumers
- 23 Aug 2009
- News
US puts brake on 'clunkers' programme
- 09 Oct 2009
- News
GOP needs power player to end 'warlord status,' expert says
- April 1976
- Case
Michigan Consolidated Gas Co.
By: Stephen A. Greyser and John A. Quelch
Greyser, Stephen A., and John A. Quelch. "Michigan Consolidated Gas Co." Harvard Business School Case 576-235, April 1976.
- 19 Dec 2016
- Research & Ideas
The 10 Most Popular Stories of 2016
Union will be far-reaching. John A. Quelch shares his thoughts on the ramifications of Brexit. Skills and Behaviors That Make Entrepreneurs Successful Research by Lynda... View Details
Keywords: by Carmen Nobel
- June 2018
- Teaching Note
Forta Furniture: International Expansion (Brief Case)
By: John A. Quelch and Karthik Easwar
Teaching Note for HBS No. 918-547. View Details
- May 2018
- Teaching Note
Sagacity Tea: What Direction for Growth? (Brief Case)
By: John A. Quelch and Amy Handlin
Teaching Note for HBS No. 918-527. View Details
- June 2017
- Case
Wells Fargo & Co.: Respect Your Customers (A)
By: John A. Quelch and Irene Lu
Quelch, John A., and Irene Lu. "Wells Fargo & Co.: Respect Your Customers (A)." Harvard Business School Case 517-131, June 2017.
- May 2015 (Revised September 2015)
- Case
AIP Healthcare Japan: Investing in Japan's Retirement Home Market
By: John A. Quelch and Qing Xia
The CEO of a health care-based REIT is considering alternative nursing home investment strategies. Students must consider macro-industry trends, scale and scope issues and consumer segmentation data in making their recommendations. View Details
Keywords: Health Care; Health Care Services; REIT; Marketing; Investment; Health Care and Treatment; Segmentation; Accommodations Industry; Health Industry; Real Estate Industry; Japan
Quelch, John A., and Qing Xia. "AIP Healthcare Japan: Investing in Japan's Retirement Home Market." Harvard Business School Case 515-102, May 2015. (Revised September 2015.)
- January 2014
- Supplement
CleanSpritz, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and Alisa Zalosh