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Show Results For
- All HBS Web
(3,030)
- People (9)
- News (933)
- Research (1,175)
- Events (9)
- Multimedia (190)
- Faculty Publications (619)
- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details
Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry
Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
- 23 Jul 2021
- Blog Post
Trends in Consumer Products
show the range of consumer product companies’ experience, I interviewed alumni from three companies to share their stories from the last year of Covid. Their experiences underscore the importance of being an agile marketer and staying... View Details
- 21 Jun 2016
- News
MAP Policy Enforcement in an Omnichannel World
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
methodology based on topic modeling and sentiment analysis to illustrate that such data can be used to generate insight about the relationship between a firm’s past financial performance and the language and tone of speeches by the firm’s CEO. Using 88 CEO View Details
- Article
Front-line Staff Perspectives on Opportunities for Improving the Safety and Efficiency of Hospital Work Systems
By: Anita L. Tucker, Sara J. Singer, Jennifer E. Hayes and Alyson Falwell
Objective To link safety-related concerns raised by frontline staff about hospital work systems (operational failures) to the safety and efficiency of hospitals, and to contrast these concerns with national patient safety initiatives.
Data... View Details
Keywords: Perspective; Opportunities; Safety; Performance Efficiency; System; Failure; Conferences; Employees; Management Analysis, Tools, and Techniques; Experience and Expertise; Health Care and Treatment; Health Industry; United States
Tucker, Anita L., Sara J. Singer, Jennifer E. Hayes, and Alyson Falwell. "Front-line Staff Perspectives on Opportunities for Improving the Safety and Efficiency of Hospital Work Systems." Health Services Research 43, nos. 5, pt.2 (October 2008).
- 06 Feb 2023
- HBS Seminar
Using Oral History in Business and Management Studies
- July–August 2014
- Article
Sustainability in the Boardroom: Lessons from Nike's Playbook
By: Lynn S. Paine
One surprising role of Nike's corporate responsibility committee is to provide support for innovation. More and more companies recognize the importance of corporate responsibility to their long-term success—and yet the matter gets short shrift in most boardrooms,... View Details
Keywords: Corporate Governance; Corporate Accountability; Globalized Firms and Management; Corporate Social Responsibility and Impact; Environmental Sustainability; Apparel and Accessories Industry; Sports Industry
Paine, Lynn S. "Sustainability in the Boardroom: Lessons from Nike's Playbook." Harvard Business Review 92, nos. 7/8 (July–August 2014): 87–94.
- November 15, 2021
- Article
What Do Black Executives Really Want?
By: Frank Cooper III and Ranjay Gulati
Recruiting and retaining Black talent is a priority for many organizations. Most are committed to and investing in diversity, equity, and inclusion (DEI). And yet, according to interviews and focus groups with Black executives working in a variety of blue-chip... View Details
Keywords: Black Executives; Selection and Staffing; Retention; Race; Organizational Culture; Change Management
Cooper, Frank, III, and Ranjay Gulati. "What Do Black Executives Really Want?" Harvard Business Review (website) (November 15, 2021).
- Article
Agree to Disagree: Frank Discussion, Attention to Cultural Fit Can Help Avoid Recruiting Errors
Almost everyone in health care has heard this story: With great fanfare a hospital recruits an outside star to lead a clinical program, academic department, or division. Within months it is clear to almost everyone that the marriage is a failure. To better understand... View Details
Jain, Sachin H. "Agree to Disagree: Frank Discussion, Attention to Cultural Fit Can Help Avoid Recruiting Errors." Modern Healthcare 39, no. 8 (February 23, 2009).
- 03 Apr 2020
- News
The Small Business Administration Confronts an Historic Crisis
Retiring: Creating a Life That Works for You
Retirement, as a major life transition, can be both thrilling and challenging in unexpected ways. Written by acclaimed researchers in the fields of business leadership, careers, and work, this book is based on a decade of research and over 200 interviews with... View Details
- 16 Mar 2015
- Working Paper Summaries
Higher-Ambition CEOs Need Higher-Ambition Boards
- Research Summary
Overview
My research examines the dynamics of cross-cultural collaboration. As organizations, teams, and networks become more global, understanding cross-border collaboration is becoming increasingly crucial. I explore the fascinating and consequential dynamics that emerge when... View Details
- 20 Jul 2018
- News
James Sebenius on Henry Kissinger As Negotiator
- 06 Dec 2017
- News
Future Thinking
- 11 Jan 2016
- News
Study: Anticipation Changes The Way We Feel About Death
- Article
Managing the Narrative: Investor Relations Officers and Their Interactions with Sell-Side Analysts and Institutional Investors
By: Lawrence D. Brown, Andrew C. Call, Michael B. Clement and Nathan Y. Sharp
Investor relations officers (IROs) play a central role in corporate communications with Wall Street. We survey 610 IROs at U.S. public companies and conduct 14 follow-up interviews to deepen our understanding of the role of IROs in corporate disclosure events. Three... View Details
Brown, Lawrence D., Andrew C. Call, Michael B. Clement, and Nathan Y. Sharp. "Managing the Narrative: Investor Relations Officers and Their Interactions with Sell-Side Analysts and Institutional Investors." Journal of Accounting & Economics 67, no. 1 (February 2019): 58–79.
- Article
Culture Is Not the Culprit: When Organizations Are in Crisis, It's Usually Because the Business Is Broken
By: Jay W. Lorsch and Emily McTague
When organizations get into big trouble, fixing the culture is usually the prescription. That's what most everyone said GM needed to do after its recall crisis in 2014—and ever since, CEO Mary Barra has been focusing on creating "the right environment" to promote... View Details
Lorsch, Jay W., and Emily McTague. "Culture Is Not the Culprit: When Organizations Are in Crisis, It's Usually Because the Business Is Broken." R1604H. Harvard Business Review 94, no. 4 (April 2016): 96–105.