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Show Results For
- All HBS Web
(3,232)
- People (4)
- News (787)
- Research (2,121)
- Events (16)
- Multimedia (15)
- Faculty Publications (1,504)
- Article
Why Ballmer Bailed on Yahoo
Keywords: Marketing, Technology, Digital, Services, And Strategy; Strategy; Internet and the Web; Marketing
Rayport, Jeffrey F. "Why Ballmer Bailed on Yahoo." Bloomberg Businessweek Online (May 10, 2008).
- September 2016
- Article
Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising
By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details
Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September 2016): 475–490.
- 22 Jun 2007
- Working Paper Summaries
Proprietary vs. Open Two-Sided Platforms and Social Efficiency
- August 2015 (Revised December 2016)
- Case
Apple Pay
By: Sunil Gupta, Shelle Santana and Margaret L. Rodriguez
On September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay. "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited... View Details
Keywords: Technology; Digital Services And Strategy; Launch; Mobile; Mobile Payments; Apple; Payments; Smartphone; Apple Pay; Eddy Cue; Jennifer Bailey; iOS; Iphone; Marketing; Product; Mobile and Wireless Technology; Product Launch; Finance; Credit Cards; Technology Industry; Banking Industry; United States; United Kingdom
Gupta, Sunil, Shelle Santana, and Margaret L. Rodriguez. "Apple Pay." Harvard Business School Case 516-027, August 2015. (Revised December 2016.)
- 01 Sep 2014
- News
Alumni and Faculty Books for September 2014
growth. Four of the five papers in this year’s volume highlight the increasing role of the Internet and... View Details
- 02 Dec 2002
- Research & Ideas
The Secret of How Microsoft Stays on Top
attractive alternatives to Microsoft technologies as they did when the Internet first emerged—it's not long before the tools division starts to hear about it.—Marco Iansiti... View Details
Keywords: by Sean Silverthorne
- 2007
- Working Paper
Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals
By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details
Keywords: Internet and the Web; Decision Choices and Conditions; Attitudes; Conflict and Resolution; Emotions; Film Entertainment; Cognition and Thinking; Entertainment and Recreation Industry
Milkman, Katherine L., Todd Rogers, and Max H. Bazerman. "Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals." Harvard Business School Working Paper, No. 07-099, June 2007. (Revised July 2007, December 2007, April 2008, September 2008, January 2009.)
- 20 Aug 2008
- Op-Ed
The Time is Right for Creative Capitalism
integrated into a broad, often global, web of relationships. A fourth catalyst is transparency. Leaders and organizations of all kinds are increasingly operating in glasshouses. View Details
Keywords: by Nancy Koehn
- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
When start-up thredUP launched its peer-to-peer online exchange for used children's clothes two and a half years ago, its creators were the latest generation of entrepreneurs competing online as multi-sided... View Details
Keywords: by Julia Hanna
- 22 Oct 2013
- News
Pulling the Plug
Eric Giler by Francis Storrs Standing on the stage of TEDGlobal in Oxford, England, WiTricity CEO Eric Giler (MBA 1982) is nervous. It's July 2009, and he's about to show how his company's technology can... View Details
Keywords: Francis Storrs; Management, Scientific, and Technical Consulting Services; Management, Scientific, and Technical Consulting Services; Management, Scientific, and Technical Consulting Services; Management, Scientific, and Technical Consulting Services; Management, Scientific, and Technical Consulting Services; Management, Scientific, and Technical Consulting Services
- 2013
- Working Paper
Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising
By: Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details
Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." Harvard Business School Working Paper, No. 13-070, February 2013.
- Web
SEC definitions and requirements | Baker Library
Help Center SEC definitions and requirements Where do I find definitions of SEC filings and other requirements of the SEC? Go to the SEC Forms... View Details
- 07 Feb 2022
- Research & Ideas
Digital Transformation: A New Roadmap for Success
This is the second of our three-part "Leading in the Digital Era" series. Read parts one and three. For the past two years, we've been asking... View Details
- August 2005 (Revised December 2006)
- Case
Procter & Gamble: Electronic Data Capture and Clinical Trial Management
By: Robert S. Huckman and Mark J. Cotteleer
Considers whether the management of Procter & Gamble (P&G) Pharmaceuticals should adopt Web-based electronic data capture (EDC) as the default standard for the management of its clinical drug trials. Provides a detailed description of the existing paper-based process... View Details
Keywords: Health Testing and Trials; Internet and the Web; Information Technology; Adoption; Business Processes; Industry Structures; Technological Innovation; Service Operations; Pharmaceutical Industry; United States
Huckman, Robert S., and Mark J. Cotteleer. "Procter & Gamble: Electronic Data Capture and Clinical Trial Management." Harvard Business School Case 606-033, August 2005. (Revised December 2006.)
- 01 Jun 2011
- News
The Best-Laid Plans
with Urban Water Partners RelayRides explanatory video FashionStake-Reuters story An online shipping platform that uses social networks and smartphones. Low-cost medical care and monitoring that helps... View Details
- Article
Can Anything Derail Google's Growth Engine?
Keywords: Marketing, Technology, Digital, Services, And Strategy; Strategy; Internet and the Web; Marketing
Rayport, Jeffrey F. "Can Anything Derail Google's Growth Engine?" Bloomberg Businessweek Online (October 27, 2008).
- 26 Jun 2000
- Research & Ideas
A New Ecosystem for Business and Society
survived." Dean Clark continued this theme by discussing issues that businesses, society and higher education need to recognize and confront. For business, he said, the... View Details
Keywords: by Martha Lagace
- November 2016 (Revised December 2016)
- Case
Anthology: Pivoting the Business Model
By: Shikhar Ghosh and Christopher Payton
In July 2014, after 18 months and eight unsuccessful product launches, the CEO of Yabbly has agreed to sell his company to a larger, well-funded startup, providing a return of capital for his investors and a home for his team. Two weeks prior to the scheduled closing,... View Details
Keywords: Mergers ＆ Acquisitions; Business Model; Business Plan; Business Startups; Entrepreneurship; Innovation Strategy; Mobile and Wireless Technology; Internet and the Web; Mergers and Acquisitions; Business Exit or Shutdown; Fairness; Valuation; Technology Industry; Consumer Products Industry; North America; United States; Seattle
Ghosh, Shikhar, and Christopher Payton. "Anthology: Pivoting the Business Model." Harvard Business School Case 817-066, November 2016. (Revised December 2016.)
- August 2007 (Revised September 2008)
- Case
Marketing the "$100 Laptop" (A)
By: John A. Quelch and Carin-Isabel Knoop
In 2002, Professor Nicholas Negroponte, a successful venture capitalist, author, and co-founder and chairman emeritus of the Massachusetts Institute of Technology (MIT) Media Lab, announced his intention to build a PC so cheap as to make it possible to provide... View Details
Keywords: Venture Capital; Internet and the Web; Information Technology; Product Development; Technological Innovation; Nonprofit Organizations; Marketing Strategy; Information Infrastructure; Developing Countries and Economies; Manufacturing Industry; Information Technology Industry; Computer Industry; Cambridge
Quelch, John A., and Carin-Isabel Knoop. Marketing the "$100 Laptop" (A). Harvard Business School Case 508-024, August 2007. (Revised September 2008.)