Publications
Publications
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- All HBS Web
(3,293)
- Faculty Publications (1,074)
- October 2000 (Revised March 2001)
- Case
eLance.com: Building a Professional Services Marketplace
By: Lynda M. Applegate and Kristin Kohler
Launched as an eBay for services, eLance promises to leverage the capabilities of the Internet to not only change the way services are bought and sold, but change the fundamental dynamics of the global economy. Building on theories posited in the HBR article by Tim... View Details
- October 2000 (Revised May 2001)
- Case
Editora Abril S.A.
By: Michael Y. Yoshino and Perry Fagan
Brazil's media conglomerate Editora Abril S.A. is Latin America's largest publishing and printing company; it publishes books, and comic books, videos, maps, travel guides, music, and textbooks. It also owns Brazil's largest database marketing company, its... View Details
- October 2000
- Case
CDNow (A)
By: Stephen P. Bradley, Christina Akers and Howard Reitz
With CDnow's acquisition of N2K's Music Boulevard web site, this case deals with capturing value in the music industry with online sales. CDnow has the advantage of being one of the exclusive music online retailers on AOL but faces fierce competition from Amazon.com.... View Details
- October 2000 (Revised November 2001)
- Case
Garage.com (A)
By: Dorothy A. Leonard and Elizabeth Kind
Silicon Valley's Garage.com matches venture capital and corporate angel investors with high-tech start-ups that are looking for early stage funding. As a Web-based service, Garage.com fields inquiries from entrepreneurs and investors around the world, and is eager to... View Details
- October 2000 (Revised September 2002)
- Case
NTT DoCoMo (A): The Future of the Wireless Internet?
By: Stephen P. Bradley and Matthew Sandoval
NTT DoCoMo was established in 1992 and became publicly held in 1998. This case tracks how DoCoMo became the number one mobile phone company in Japan and how its i.mode service revolutionized the cellular phone market. View Details
- October 2000 (Revised March 2001)
- Case
BizRate.com
By: Youngme E. Moon
BizRate is a market research firm that collects point-of-purchase customer feedback data from retailing merchants. It then makes its findings available to consumers in the form of "BizRate star ratings," which are displayed on its website. To date, its primary revenue... View Details
- October 2000 (Revised November 2005)
- Case
Cisco Systems: Web-enablement
By: Richard L. Nolan, Kelley Porter and Christina Akers
Describes how Cisco web-enabled their ERP systems and developed the "front office" systems to electronically link to their customers and suppliers. A rewritten version of an earlier case. View Details
- October 2000 (Revised May 2001)
- Case
Digitas (A): Strategic Interactive Group
By: Rosabeth M. Kanter, David Lane and Courtenay Sprague
Kathy Biro, president of Digitas, an e-strategy consulting firm, has successfully grown out of the company's roots in the strategic interactive group. Her challenges now include managing the integration of the SIG with Digitas's other component, direct marketing firm... View Details
- October 2000 (Revised October 2001)
- Case
adM@rt(A)
By: F. Warren McFarlan, Carin-Isabel Knoop and David Lane
Describes the complex policy alternatives facing an online Hong Kong grocery company as it tries to apply Webvan-type concepts in the Hong Kong marketplace. Captures the extraordinary process of adaptation the company is going through as it tries to find the right... View Details
- October 2000 (Revised November 2005)
- Case
Li & Fung (A): Internet Issues
By: F. Warren McFarlan and Fred Young
This case looks at the issues facing a Hong Kong-based trading company, which links hundreds of factories in India and Asia with major customers like Gap and the Limited in Europe and in the United States. The company has recently launched a dot-com operation to allow... View Details
- September 2000 (Revised November 2000)
- Case
GetConnected.com
By: Rajiv Lal, Nilanjana R. Pal and Jodi L. Prins
Describes the situation faced by GCI.com in April 2000, soon after raising $12 million for their new venture. After hiring an advertising agency, management needs to decide on the nature of the advertising campaign to target the right set of customers with the right... View Details
- September 2000 (Revised August 2011)
- Teaching Note
AGENCY.COM (A) and (B) TN
By: Ashish Nanda and Thomas J. DeLong
Teaching Note for (9-800-061) and (9-800-062). View Details
- September 2000
- Case
Quokka Sports
By: Stephen P. Bradley, Thomas R. Eisenmann, Stephanie Mason Ogborne and Julie C. Toscano
Quokka Sports is an example of one of the new broadband services focused in total immersion sports. Quokka faces two issues: 1) the broadband infrastructure is emerging slowly so the type of services offered needs to be decided on. 2) Quokka faces an explosion of... View Details
- September 2000
- Case
Jardines: Tapping the Asian E-Commerce Market
By: F. Warren McFarlan, Melissa Dailey and Fred Young
"We have made significant progress in reshaping the group in the current cycle of change," announced the homepage of Jardine Matheson & Co.'s web site. Percy Weatherall, newly appointed managing director of the company, knew all too well about change. In his previous... View Details
- September 2000 (Revised July 2001)
- Case
Chapters.ca
By: Michael J. Roberts, Rajiv Lal and Walter J. Salmon
Describes the challenges facing the online site associated with Canada's largest bricks-and-mortar bookseller. Presents a variety of lenses for examining the economic model of the online versus traditional book-selling business, and asks students to identify the... View Details
- September 2000 (Revised February 2025)
- Case
Netflix (2000)
The CEO of a successful Internet start-up must decide whether to delay the company's initial public offering following a significant decline in the NASDAQ market during the spring of 2000. The company's CFO is asked to reevaluate the company's projected cash flow needs... View Details
- September 2000
- Teaching Note
MarketSoft TN
Teaching Note for (9-800-069). View Details
- September 2000 (Revised November 2002)
- Case
Amazon.com: 1994-2000
By: Lynda M. Applegate and Meredith Collura
Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships,... View Details
- September 2000 (Revised June 2002)
- Supplement
Overview of E-Business Pricing Models
By: Lynda M. Applegate, W. Earl Sasser and Kristin Kohler
Supplements National Logistics Management. View Details