Publications

Find at Harvard

August 2000
Case

Monster.com

By: Jeffrey F. Rayport

Jeff Taylor, founder and CEO of Monster.com, ponders how his online site, the leading career site on the web, can continue its dominance (60% share in 1999) and growth on the Internet. Monster.com had just launched a nationwide branding campaign on television and... View Details

Keywords: Internet and the Web; Entrepreneurship; Brands and Branding; Service Industry

01 Jun 2024
News

Decoding the Promise and Perils of Generative AI

ChatGPT burst into the public consciousness on November 30, 2022. Within two months, the generative artificial intelligence (GenAI) software, which leverages a large language model (LLM) to produce human-like, text-based conversations, had reached an estimated 100... View Details

Keywords: April White

10 Jul 2000
Research & Ideas

IT Links for Boundaryless Companies

markets grow as the number of people who are on the network grow, same as we saw on the phones. As they get bigger, many more people will come to them because that's where you go. "Now we see that the View Details

Keywords: by Kenneth Liss

25 Apr 2012
What Do You Think?

How Will the “Age of Big Data” Affect Management?

for jobs in data analytics. In addition to less wasteful marketing efforts (we should be able to know, for example, "which half" of advertising is effective, thereby making an old marketing saw obsolete),... View Details

Keywords: Re: James L. Heskett

January 2009
Teaching Note

Obama versus Clinton: The YouTube Primary (TN)

By: John A. Deighton and Leora Kornfeld

Teaching Note for [509032]. View Details

Keywords: Internet and the Web; Media; Political Elections; Advertising Campaigns

2014
Book

Retail Revolution: Will Your Brick & Mortar Store Survive?

By: Rajiv Lal, Jose B. Alvarez and Dan Greenberg

In Retail Revolution, the authors go beyond the common belief of retail as a monolithic industry and provide a framework that any brick-and-mortar retailer can use to respond to the eCommerce threat. Through six examples, this book demonstrates how this... View Details

Keywords: Business Ventures; Internet and the Web; Marketing Strategy; Distribution Channels; Retail Industry

Find at Harvard

01 Oct 2000
News

Laura Scher of Working Assets

advertising," Scher explains. Similarly, from the royalty it receives for marketing a credit card, Working Assets donates to the nonprofit pool a dime for every credit-card transaction its customers make. Through various virtual View Details

Keywords: Marguerite Rigoglioso

26 Jun 2000
Research & Ideas

A New Ecosystem for Business and Society

education," he said. One of the critical considerations for society, then, is to investigate ways to harness the forces in the market and in technology to support the higher purposes of education. "I believe that one of the... View Details

Keywords: by Martha Lagace

01 Mar 2007
News

Microsoft’s Ballmer Makes His Pitch

BALLMER: Microsoft plans to remain on the cutting edge of digital media technology. If you think that the last decade produced a torrent of consumer high-tech innovation — notably personal computers, broadband Internet access, cell... View Details

Keywords: News, Library, Internet, and Other Services; Information; Management, Scientific, and Technical Consulting Services; Professional Services

July 2002 (Revised March 2003)
Case

Avon.com (A)

Avon has always sold its products through a large independent direct-selling organization. However, it is now considering whether it should sell directly to the consumer. The company's independent representatives number 500,000 in the United States alone. Yet, there... View Details

Keywords: Organizational Change and Adaptation; Marketing Strategy; Internet and the Web; Salesforce Management; Marketing Channels; Beauty and Cosmetics Industry

October 2006 (Revised October 2007)
Case

Google Advertising

By: Youngme E. Moon and David Chen

In mid-2006, Google is the number one search engine in America with 99% of its revenues deriving from its simple, text-only advertising services. It is on track to bring in roughly $9.5 billion in advertising revenue in 2006, which would place it fourth among American... View Details

Keywords: Digital Marketing; Disruptive Innovation; Media; Expansion; Internet and the Web; Advertising Industry; United States

15 Oct 2001
Op-Ed

Lessons from the Rubble

have been obvious even without the devastation we have just witnessed. First is that the new economy never was all that different from the old. In the ancient, heady days of the Internet boom, it became fashionable to declare that the... View Details

Keywords: by Debora L. Spar

01 Jun 1999
News

A Random Sampling of HBS Graduates in the News

is available on the Internet at www.nfcom.com/jokes.htm. HBS classmates Humphrey Chen (MBA '96) and George Searle (MBA '96) first met in the HBS parking lot when Chen helped Searle recharge his U-Haul's dead battery. So it's fitting that... View Details

Keywords: Nancy O. Perry

01 Dec 2020
News

Quantum Leap

Illustration by Edmon deHaro Even before we’ve seen the full potential of quantum computing in any material sense, the global market is estimated to reach $5.5 billion in the next five years. To begin to understand why, consider how it... View Details

Keywords: Jen McFarland Flint; Computer and Electronic Product Manufacturing; Manufacturing

June 2011
Case

CA Technologies: Bringing the Cloud to Earth

By: Marco Iansiti and Kerry Herman

Adam Famularo, general manager, Cloud Computing business, CA Technologies, and David Dobson, WVP and group executive, Customer Solutions Group, were preparing for a presentation on communicating and positioning CA Technologies' new strategy for cloud computing.... View Details

Keywords: Disruptive Innovation; Product Positioning; Expansion; Internet and the Web; Technology Adoption