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      • February 1999 (Revised March 2001)
      • Case

      Egghead to Egghead.com (A)

      By: V. Kasturi Rangan and Marie Bell
      Over the course of 12 months in 1997 and 1998, Egghead senior management decided to shut down its 180 brick-and-mortar retail stores and move to an electronic store. The case describes the evolution of that process, and the role of its CEO George Orban, and poses... View Details
      Keywords: Business Model; Internet and the Web; Transformation; Decisions; Corporate Strategy; Marketing Strategy; Market Transactions; Buildings and Facilities; Retail Industry
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      Rangan, V. Kasturi, and Marie Bell. "Egghead to Egghead.com (A)." Harvard Business School Case 599-093, February 1999. (Revised March 2001.)
      • February 1999 (Revised May 1999)
      • Case

      Onsale, Inc.

      By: Youngme E. Moon
      Onsale has been a pioneer in electronic commerce, offering excess and refurbished goods using an online auction format. The company is now planning to become a player in the highly competitive world of first-run computer merchandise as well. However, unlike other... View Details
      Keywords: Business Model; Transformation; Customers; Brands and Branding; Auctions; Network Effects; Strategic Planning; Competitive Strategy; Internet and the Web; Retail Industry
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      Moon, Youngme E. "Onsale, Inc." Harvard Business School Case 599-091, February 1999. (Revised May 1999.)
      • January 1999 (Revised March 2000)
      • Case

      ZEFER: November 1998

      By: Paul A. Gompers
      ZEFER, a young Internet professional service firm, is considering its expansion options. Organic growth versus growth by acquisition is a central theme. The firm's financing strategy will be determined by its business strategy. View Details
      Keywords: Acquisition; Financial Strategy; Service Operations; Business Strategy; Expansion; Internet; Service Industry
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      Gompers, Paul A. "ZEFER: November 1998." Harvard Business School Case 299-032, January 1999. (Revised March 2000.)
      • January 1999 (Revised March 2001)
      • Case

      MindSpring

      By: Jeffrey F. Rayport
      In a business environment where Internet Service Providers (ISP) has become increasingly commodity-like, Charles Brewer, founder and CEO of MindSpring, the nation's sixth largest ISP and the recognized leader in customer satisfaction, ponders a proposed merger with... View Details
      Keywords: Internet and the Web; Entrepreneurship; Mergers and Acquisitions; Customer Satisfaction; Growth and Development Strategy; Web Services Industry; United States
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      Rayport, Jeffrey F., Joseph Keough, and Cathy Olofson. "MindSpring." Harvard Business School Case 899-178, January 1999. (Revised March 2001.)
      • 1999
      • Book

      The Internet University

      By: D. Q. Mills
      Keywords: Internet and the Web; Education
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      Mills, D. Q. The Internet University. Anaheim: BNi Publications, 1999.
      • January–February 1999
      • Article

      Judo Strategy: The Competitive Dynamics of Internet Time

      By: D. B. Yoffie and M. A. Cusumano
      Keywords: Strategy; Competition; Online Technology
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      Yoffie, D. B., and M. A. Cusumano. "Judo Strategy: The Competitive Dynamics of Internet Time." Harvard Business Review 77, no. 1 (January–February 1999): 70–81.
      • 1999
      • Article

      When and How Is the Internet Likely to Decrease Price Competition

      By: R. Lal and M. Sarvary
      Keywords: Internet and the Web; Price; Competition
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      Lal, R., and M. Sarvary. "When and How Is the Internet Likely to Decrease Price Competition." Marketing Science 18, no. 4 (1999): 485–503. (Nominated for John D. C. Little Award Given annually to the best marketing paper published in Marketing Science or Management Science presented by INFORMS Society for Marketing Science.)
      • December 1998
      • Case

      Casto Travel

      By: Thomas J. DeLong and Susan Harmeling
      Maryles Casto had the vision to build the largest travel agency in Silicon Valley, mirroring the growth pattern of the entire area. In 1997 the travel business changed dramatically as airlines chose not to pay travel agencies the fees they once did. Simultaneously, the... View Details
      Keywords: Entrepreneurship; Finance; Internet and the Web; Change Management; Markets; Travel Industry
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      DeLong, Thomas J., and Susan Harmeling. "Casto Travel." Harvard Business School Case 899-120, December 1998.
      • December 1998
      • Case

      An Internet Strategy Task Force

      By: Robert J. Dolan
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      Dolan, Robert J. "An Internet Strategy Task Force." Harvard Business School Case 599-071, December 1998.
      • December 1998 (Revised March 2000)
      • Case

      Knot, The

      By: William A. Sahlman, Michael J. Roberts and Matthew C. Lieb
      An online wedding resource company is seeking an equity investment to grow the business. View Details
      Keywords: Entrepreneurship; Business Model; Venture Capital; Value Creation; Internet and the Web; Finance; Expansion; Strategic Planning; Service Industry; Consulting Industry
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      Sahlman, William A., Michael J. Roberts, and Matthew C. Lieb. "Knot, The." Harvard Business School Case 899-116, December 1998. (Revised March 2000.)
      • December 1998
      • Supplement

      Air Products' Internet Strategy, Video

      By: F. Warren McFarlan
      Keywords: Internet and the Web; Strategy; Aerospace Industry
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      McFarlan, F. Warren. "Air Products' Internet Strategy, Video." Harvard Business School Video Supplement 399-515, December 1998.
      • November 1998 (Revised February 1999)
      • Case

      Bolsa de Valores de Guayaquil (BVG): Reaching Worldwide Investors Through the Internet

      By: Lynda M. Applegate, Ramiro Montealegre, Dusya Vera and Karen Barone
      The Guayaquil Stock Exchange developed a Web site to provide information about the market in Ecuador. Though the system provided some dynamic information for potential investors and allowed for some transactions to occur via the Internet, it had not at the time of the... View Details
      Keywords: Stocks; Foreign Direct Investment; Emerging Markets; Internet; Technology Industry; Ecuador
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      Applegate, Lynda M., Ramiro Montealegre, Dusya Vera, and Karen Barone. "Bolsa de Valores de Guayaquil (BVG): Reaching Worldwide Investors Through the Internet." Harvard Business School Case 399-070, November 1998. (Revised February 1999.)
      • November 1998
      • Teaching Note

      Working with your "Shadow Partner" TN

      By: Richard L. Nolan
      Teaching Note for (9-399-051). View Details
      Keywords: Internet and the Web; Analytics and Data Science
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      Nolan, Richard L. Working with your "Shadow Partner" TN. Harvard Business School Teaching Note 399-072, November 1998.
      • Article

      A Deal That's Good for the Internet

      By: D. B. Yoffie and M. A. Cusumano
      Keywords: Internet and the Web
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      Yoffie, D. B., and M. A. Cusumano. "A Deal That's Good for the Internet." Wall Street Journal (November 25, 1998).
      • 1998
      • Book

      Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft

      By: M. A. Cusumano and D. B. Yoffie
      Keywords: Internet and the Web; Competitive Strategy
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      Cusumano, M. A., and D. B. Yoffie. Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft. New York: Free Press, 1998.
      • October 1998
      • Case

      Excite, Inc.--1998

      By: Stephen P. Bradley and Kelley Porter
      Reviews recent trends and the evolution of the emerging portal industry, highlighting the competitive position of the industry's major participants. The business model of Excite, Inc., and its major competitors are presented. In addition, the case looks at the new... View Details
      Keywords: Competitive Strategy; Business Model; Emerging Markets; Transformation; Market Entry and Exit; Industry Structures; Web Services Industry
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      Bradley, Stephen P., and Kelley Porter. "Excite, Inc.--1998." Harvard Business School Case 799-044, October 1998.
      • October 1998 (Revised May 2001)
      • Case

      Preview Travel (A)

      By: William A. Sahlman, Nicole Tempest, Daniel H Case III and Robert Keller
      Preview Travel was a leader in the online travel industry, having generated $80 million in bookings in 1997 and growing at a 34% compound annual growth rate per quarter. This case describes the evolution of Preview Travel's business plan and financing strategy and... View Details
      Keywords: Risk and Uncertainty; Business Model; Initial Public Offering; Valuation; Internet and the Web; Business Plan; Capital; Financial Strategy; Travel Industry; United States
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      Sahlman, William A., Nicole Tempest, Daniel H Case III, and Robert Keller. "Preview Travel (A)." Harvard Business School Case 899-085, October 1998. (Revised May 2001.)
      • October 1998 (Revised April 2001)
      • Case

      Preview Travel (B)

      By: William A. Sahlman and Nicole Tempest
      Supplements the (A) case. View Details
      Keywords: Risk and Uncertainty; Business Model; Initial Public Offering; Internet and the Web; Business Plan; Capital; Financial Strategy; Travel Industry; United States
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      Sahlman, William A., and Nicole Tempest. "Preview Travel (B)." Harvard Business School Case 899-086, October 1998. (Revised April 2001.)
      • October 1998 (Revised April 2001)
      • Case

      United Way of Massachusetts Bay

      By: David E. Bell and Ann Leamon
      The United Way of Massachusetts Bay held the monopoly on workplace giving for 50 years. In the 1990s it has experienced a dramatic change in the workplace itself and in donor attitudes toward giving and toward the United Way organization. This case investigates the... View Details
      Keywords: Change; Marketing Channels; Marketing Strategy; Monopoly; Relationships; Attitudes; Internet; Massachusetts
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      Bell, David E., and Ann Leamon. "United Way of Massachusetts Bay." Harvard Business School Case 599-042, October 1998. (Revised April 2001.)
      • October 1998 (Revised February 2000)
      • Case

      RealNetworks, Inc.: Converging Technologies/Expanding Opportunities

      By: Lynda M. Applegate and Kirk A. Goldman
      Highlights issues related to the impact of the Internet on industry and technology convergence. RealNetworks has succeeded in establishing its position as a market leader (over 90% market share) in the Internet streaming media segment. Can they maintain this position... View Details
      Keywords: Outcome or Result; Opportunities; Competitive Strategy; Expansion; Internet; Information Technology Industry
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      Applegate, Lynda M., and Kirk A. Goldman. "RealNetworks, Inc.: Converging Technologies/Expanding Opportunities." Harvard Business School Case 399-025, October 1998. (Revised February 2000.)
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