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      • September 1989
      • Article

      Exchange Rate Pass-Through When Market Share Matters

      By: K. A. Froot and P. Klemperer
      Keywords: International Trade; Purchasing Power Parity; International Finance
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      Froot, K. A., and P. Klemperer. "Exchange Rate Pass-Through When Market Share Matters." American Economic Review 79, no. 4 (September 1989): 637–654. (Revised from NBER Working Paper No. 2542, October 1989.)
      • 1989
      • Chapter

      Labor Market Distortions as a Case for Export Subsidies: Comment on Katz and Summers

      By: K. A. Froot
      Keywords: Trade; Employment; Policy; Government and Politics
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      Froot, K. A. "Labor Market Distortions as a Case for Export Subsidies: Comment on Katz and Summers." In Trade Policies for International Competitiveness, edited by R. Feenstra, 117–120. Chicago: University of Chicago Press, 1989.
      • July 1989 (Revised December 1990)
      • Case

      CIBA-GEIGY Pharmaceuticals: Pharma International

      By: John A. Quelch
      Examines the decision by Pharma International on whether to launch an antimalarial product in Nigeria and, if so, how that should be implemented. Involves commercial, ethical, and policy considerations. Rich in situation assessment data, the case refers to criticism of... View Details
      Keywords: Ethics; Decision Choices and Conditions; Product Launch; Policy; Developing Countries and Economies; Pharmaceutical Industry; Nigeria
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      Quelch, John A. "CIBA-GEIGY Pharmaceuticals: Pharma International." Harvard Business School Case 589-108, July 1989. (Revised December 1990.)
      • June 1989 (Revised July 1993)
      • Case

      CIGNA Worldwide

      By: John A. Quelch
      A CIGNA Worldwide (CWW) task group of European country directors and key functional managers is meeting in November 1988 to discuss how CWW should respond to the European Community's plan to remove existing internal barriers and restrictions to the free flow of goods... View Details
      Keywords: Multinational Firms and Management; Insurance; Competitive Strategy; Emerging Markets; Trade; Insurance Industry; Europe
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      Quelch, John A. "CIGNA Worldwide." Harvard Business School Case 589-098, June 1989. (Revised July 1993.)
      • April 1989 (Revised January 1994)
      • Case

      Novo Industri

      By: Michael E. Porter and Michael J. Enright
      Describes the structure of the insulin industry, a treatment for diabetes and Novo's strategy and competitive position in early 1982. The industry is undergoing significant change and Novo must decide how to defend and build its international position. Designed as an... View Details
      Keywords: Change; Global Strategy; Industry Structures; Alliances; Competitive Strategy; Health Disorders; Pharmaceutical Industry
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      Porter, Michael E., and Michael J. Enright. "Novo Industri." Harvard Business School Case 389-148, April 1989. (Revised January 1994.)
      • January 1989 (Revised December 1991)
      • Case

      British Airways: ""Go for It, America!"" Promotion (A)

      By: Stephen A. Greyser
      Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details
      Keywords: Advertising Campaigns; Crime and Corruption; Crisis Management; Management Teams; Time Management; Marketing Strategy; Perception; Value Creation; Travel Industry; United Kingdom; United States
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      Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
      • November 1988 (Revised December 1992)
      • Teaching Note

      Foreign Exchange Market Background Note and Problem Set, The (TN)

      By: W. Carl Kester
      Teaching Note for (9-287-033). View Details
      Keywords: International Finance
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      Kester, W. Carl. "Foreign Exchange Market Background Note and Problem Set, The (TN)." Harvard Business School Teaching Note 289-026, November 1988. (Revised December 1992.)
      • September 1988
      • Supplement

      Reebok Commercials--1988, Video

      By: John A. Quelch
      Set of seven commercials to accompany Reebok International Ltd. View Details
      Keywords: Marketing; Advertising; Apparel and Accessories Industry
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      Quelch, John A. "Reebok Commercials--1988, Video." Harvard Business School Video Supplement 889-507, September 1988.
      • September 1988 (Revised June 1993)
      • Case

      Ring Medical

      By: V. Kasturi Rangan
      Describes the progress of a new product launch (HCS-100, a hospital communication system). Ring Medical has sold only five systems in six months against an annual target of 30. There is a lack of agreement internally on how the new product effort should be organized.... View Details
      Keywords: Conferences; Marketing Strategy; Product Launch; Distribution Channels; Performance
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      Rangan, V. Kasturi. "Ring Medical." Harvard Business School Case 589-046, September 1988. (Revised June 1993.)
      • August 1988 (Revised November 1989)
      • Case

      Reebok International Ltd.

      By: John A. Quelch
      Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details
      Keywords: Marketing Strategy; Music Entertainment; Advertising Campaigns; Sports; Advertising Industry; Apparel and Accessories Industry; Sports Industry
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      Quelch, John A. "Reebok International Ltd." Harvard Business School Case 589-027, August 1988. (Revised November 1989.)
      • May 1988 (Revised March 1990)
      • Case

      Matsushita Electric Industrial (MEI) in 1987

      By: Christopher A. Bartlett and Sumantra Ghoshal
      Describes the development of Matsushita's international operations and the building of its dominant competitive position in the consumer electronics industry. Picks up the major challenges facing the company in 1987 as both its product focus and geographic posture are... View Details
      Keywords: Global Strategy; Goods and Commodities; Product Positioning; Problems and Challenges; Business Strategy; Competitive Strategy; Value; Electronics Industry
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      Bartlett, Christopher A., and Sumantra Ghoshal. "Matsushita Electric Industrial (MEI) in 1987." Harvard Business School Case 388-144, May 1988. (Revised March 1990.)
      • September 1987 (Revised November 1992)
      • Background Note

      Note on Transaction and Translation Exposure

      By: W. Carl Kester and Richard P. Melnick
      Describes the transaction and translation exposures that companies doing business internationally face when foreign exchange rates change. Also discusses how to measure and cover both types of exposure. Covering techniques are demonstrated using examples of forward... View Details
      Keywords: Currency Exchange Rate; International Finance
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      Kester, W. Carl, and Richard P. Melnick. "Note on Transaction and Translation Exposure." Harvard Business School Background Note 288-017, September 1987. (Revised November 1992.)
      • January 1987 (Revised November 1991)
      • Case

      R.J. Reynolds International Financing

      By: W. Carl Kester and William B. Allen
      Reynolds must source a substantial portion of the financing of its Nabisco acquisition in offshore bond markets. Morgan Guaranty has proposed a yen/dollar dual currency Eurobond that could be hedged into dollars. This structure is compared to Eurodollar Bonds, Euroyen... View Details
      Keywords: Acquisition; Capital Markets; Currency Exchange Rate; Credit Derivatives and Swaps; Bonds; Financing and Loans
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      Kester, W. Carl, and William B. Allen. "R.J. Reynolds International Financing." Harvard Business School Case 287-057, January 1987. (Revised November 1991.)
      • 1987
      • Working Paper

      Tests of Excess Forecast Volatility in the Foreign Exchange and Stock Markets

      By: K. A. Froot
      Simple regression tests that have power against the alternatives that asset prices and expected future asset returns are excessively volatile are developed and performed for the foreign exchange and stock markets. These tests have a number of advantages over... View Details
      Keywords: Risk Aversion; Risk; International Investing; International Finance; Risk and Uncertainty; Asset Pricing; Financial Markets; Investment; Behavioral Finance; Volatility
      Citation
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      Froot, K. A. "Tests of Excess Forecast Volatility in the Foreign Exchange and Stock Markets." NBER Working Paper Series, No. 2362, August 1987.
      • 1986
      • Chapter

      Three Roles of International Marketing in Global Strategy

      By: Hirotaka Takeuchi and Michael E. Porter
      Keywords: Globalized Markets and Industries; Global Strategy; Marketing
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      Takeuchi, Hirotaka, and Michael E. Porter. "Three Roles of International Marketing in Global Strategy." In Competition in Global Industries, edited by M. E. Porter. Boston, MA: Harvard Business School Press, 1986.
      • October 1986 (Revised November 1988)
      • Case

      B-W Footwear

      By: David B. Yoffie
      As import penetration into the American footwear market reached 81% in 1986, B-W Footwear, along with all of its American competitors, was struggling. Supply lines were deteriorating, retailers and importers were gaining power, and the government had rejected two... View Details
      Keywords: Competitive Strategy; Management; Globalization; Government and Politics; Business Strategy; Trade; Apparel and Accessories Industry; United States
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      Yoffie, David B. "B-W Footwear." Harvard Business School Case 387-022, October 1986. (Revised November 1988.)
      • August 1986 (Revised June 1987)
      • Case

      Lotus Development Corporation: Entering International Markets

      By: David B. Yoffie and John J. Coleman
      Lotus 1-2-3 exploded on the American market in the spring of 1983. Nine months later Jim Manzi, vice president of marketing, hired Chuck Digate to develop an international strategy for Lotus. Case explores Lotus' rapid rise to the top of the software market in the... View Details
      Keywords: Market Entry and Exit; Applications and Software; Global Strategy; Management Teams; Information Technology Industry; United States
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      Yoffie, David B., and John J. Coleman. "Lotus Development Corporation: Entering International Markets." Harvard Business School Case 387-034, August 1986. (Revised June 1987.)
      • May 1986 (Revised October 1993)
      • Case

      Moet-Hennessy Group

      By: Malcolm S. Salter
      Presents the strategic and organizational problems of a venerable French firm pursuing product and financial diversification in an international context. View Details
      Keywords: Globalization; Product Marketing; Organizations; Diversification; France
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      Salter, Malcolm S. "Moet-Hennessy Group." Harvard Business School Case 386-191, May 1986. (Revised October 1993.)
      • Article

      The Strategic Role of International Marketing

      By: M. E. Porter
      Keywords: Strategy; Marketing
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      Porter, M. E. "The Strategic Role of International Marketing." Journal of Consumer Marketing 3, no. 2 (Spring 1986).
      • September 1985 (Revised July 2007)
      • Case

      Population Services International: The Social Marketing Project in Bangladesh

      By: V. Kasturi Rangan
      Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details
      Keywords: Developing Countries and Economies; Health; Marketing Strategy; Social Marketing; Business and Government Relations; Nonprofit Organizations; Bangladesh
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      Rangan, V. Kasturi. "Population Services International: The Social Marketing Project in Bangladesh." Harvard Business School Case 586-013, September 1985. (Revised July 2007.)
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