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      • August 2011 (Revised July 2014)
      • Case

      Amil and the Health Care System in Brazil

      By: Regina E. Herzlinger and Ricardo Reisen de Pinho
      Dr. Edson Bueno created Amil, Brazil's largest health insurer. Unlike many others, it is vertically integrated. Dr. Bueno has two opportunities for growth. Which, if any, should he pursue? View Details
      Keywords: Health Care and Treatment; Innovation and Invention; Opportunities; Insurance; Vertical Integration; Insurance Industry; Brazil
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      Herzlinger, Regina E., and Ricardo Reisen de Pinho. "Amil and the Health Care System in Brazil." Harvard Business School Case 312-029, August 2011. (Revised July 2014.)
      • August 2011 (Revised May 2012)
      • Supplement

      Narayana Hrudayalaya Heart Hospital: Cardiac Care for the Poor (B)

      By: Tarun Khanna and Tanya Bijlani
      Narayana Hrudayalaya (NH) has expanded into a multi-specialty health city in Bangalore and has grown to twelve locations across India. The hospital plans to build 300-bed secondary-care hospitals in smaller cities across India, with a goal to operate 30,000 beds in... View Details
      Keywords: Emerging Markets; Growth and Development Strategy; Goals and Objectives; Social Enterprise; Health Care and Treatment; Poverty; Welfare; Health Industry; Bangalore; Cayman Islands; Africa
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      Khanna, Tarun, and Tanya Bijlani. "Narayana Hrudayalaya Heart Hospital: Cardiac Care for the Poor (B)." Harvard Business School Supplement 712-402, August 2011. (Revised May 2012.)
      • July 2011 (Revised June 2013)
      • Case

      Foxconn Technology Group (A)

      By: Robert G. Eccles, George Serafeim and Beiting Cheng
      In 2010, Foxconn Technology Group, the largest and fastest growing multinational company in the Electronic Manufacturing Services (EMS) industry, came under public scrutiny after a string of employee suicides reached the international press. Although the company was... View Details
      Keywords: Multinational; Labor Market; Electronic Manufacturing Services; Health & Wellness; Robots; Automation; Social Responsibility; Employee Relationship Management; Leadership; Stocks; Social Issues; Corporate Social Responsibility and Impact; Capital Markets; Supply Chain Management; Safety; Environmental Accounting; Human Capital; Human Resources; Electronics Industry; Manufacturing Industry; China
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      Eccles, Robert G., George Serafeim, and Beiting Cheng. "Foxconn Technology Group (A)." Harvard Business School Case 112-002, July 2011. (Revised June 2013.)
      • July 2011
      • Article

      Kidney Paired Donation

      By: C. Bradley Wallis, Kannan P. Samy, Alvin E. Roth and Michael A. Rees
      Kidney paired donation (KPD) was first suggested in 1986, but it was not until 2000 when the first paired donation transplant was performed in the U.S. In the past decade, KPD has become the fastest growing source of transplantable kidneys, overcoming the barrier faced... View Details
      Keywords: Philanthropy and Charitable Giving; Health Care and Treatment; Growth and Development Strategy; Success; Problems and Challenges; Programs; System; United States
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      Wallis, C. Bradley, Kannan P. Samy, Alvin E. Roth, and Michael A. Rees. "Kidney Paired Donation." Nephrology, Dialysis, Transplantation 26, no. 7 (July 2011): 2091–2099.
      • July – August 2011
      • Article

      The Enabling Role of Social Position in Diverging from the Institutional Status Quo: Evidence from the U.K. National Health Service

      By: Julie Battilana
      This study examines the relationship between social position, both within the field and within the organization, and the likelihood of individual actors initiating organizational changes that diverge from the institutional status quo. I explore this relationship using... View Details
      Keywords: Status and Position; Transformation; Organizational Change and Adaptation; Projects; Leading Change; Managerial Roles; Relationships; Power and Influence; Health Industry; United Kingdom
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      Battilana, Julie. "The Enabling Role of Social Position in Diverging from the Institutional Status Quo: Evidence from the U.K. National Health Service." Organization Science 22, no. 4 (July–August 2011): 817–834.
      • June 2011
      • Teaching Note

      PatientsLikeMe: An Online Community of Patients (TN)

      By: Sunil Gupta and Jason Riis
      Teaching Note for 511093. View Details
      Keywords: Internet and the Web; Social and Collaborative Networks; Health Disorders; Growth and Development; Product Launch; Web Services Industry
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      Gupta, Sunil, and Jason Riis. "PatientsLikeMe: An Online Community of Patients (TN)." Harvard Business School Teaching Note 511-138, June 2011.
      • June 28, 2011
      • Article

      Using Implementation Intentions Prompts to Enhance Influenza Vaccination Rates

      By: Katherine L Milkman, John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian
      We evaluate the results of a field experiment designed to measure the effect of prompts to form implementation intentions on realized behavioral outcomes. The outcome of interest is influenza vaccination receipt at free on-site clinics offered by a large firm to its... View Details
      Keywords: Behavioral Economics; Nudge; Libertarian Paternalism; Public Health; Flu Shot; Behavior; Consumer Behavior; Health Care and Treatment; Cognition and Thinking
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      Milkman, Katherine L., John Beshears, James J. Choi, David Laibson, and Brigitte C. Madrian. "Using Implementation Intentions Prompts to Enhance Influenza Vaccination Rates." Proceedings of the National Academy of Sciences 108, no. 26 (June 28, 2011): 10415–10420.
      • 22 Jun 2011
      • Other Presentation

      Value-Based Health Care Delivery

      By: Michael E. Porter
      This presentation draws on Redefining Health Care: Creating Value-Based Competition on Results (with Elizabeth O. Teisberg), Harvard Business School Press, May 2006; ―A Strategy for Health Care Reform—Toward a Value-Based System, New England Journal of Medicine, June... View Details
      Keywords: Health Care and Treatment; United States
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      Porter, Michael E. "Value-Based Health Care Delivery." Emerging Leaders Forum, American Orthopaedic Association, Boston, MA, June 22, 2011.
      • 22 Jun 2011
      • Other Presentation

      Value-Based Health Care Delivery

      By: Michael E. Porter
      This presentation draws on Redefining Health Care: Creating Value-Based Competition on Results (with Elizabeth O. Teisberg), Harvard Business School Press, May 2006; ―A Strategy for Health Care Reform—Toward a Value-Based System, New England Journal of Medicine, June... View Details
      Keywords: Health Care and Treatment; United States
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      Porter, Michael E. "Value-Based Health Care Delivery." Resident Leadership Forum, American Orthopaedic Association, Boston, MA, June 22, 2011.
      • 20 Jun 2011
      • Other Presentation

      Value-Based Health Care Delivery Welcome and Introduction

      By: Michael E. Porter
      This presentation draws on Redefining Health Care: Creating Value-Based Competition on Results (with Elizabeth O. Teisberg), Harvard Business School Press, May 2006; ―A Strategy for Health Care Reform—Toward a Value-Based System, New England Journal of Medicine, June... View Details
      Keywords: Health Care and Treatment; England
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      Porter, Michael E. "Value-Based Health Care Delivery Welcome and Introduction." Value Based UK Health Care Conference, London, England, June 20, 2011.
      • June 2011
      • Teaching Note

      Novasys Medical (TN)

      By: Richard G. Hamermesh
      Teaching Note for 810027. View Details
      Keywords: Product Development; Health Care and Treatment; Policy; Medical Devices and Supplies Industry
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      Hamermesh, Richard G. "Novasys Medical (TN)." Harvard Business School Teaching Note 811-084, June 2011.
      • June 2011 (Revised August 2011)
      • Case

      Colgate-Palmolive: Staying Ahead in Oral Care

      By: Rebecca M. Henderson and Ryan Johnson
      In 2011, Colgate-Palmolive (Colgate) was the global leader in oral care, with a dominant market share lead in toothpaste and a growing presence in toothbrushes and mouthwash. However, the firm faced stiff competition with perennial rivals P&G increasing their focus on... View Details
      Keywords: Innovation Strategy; Brands and Branding; Product Positioning; Distribution Channels; Relationships; Competition; Competitive Advantage; Customization and Personalization; Health Industry
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      Henderson, Rebecca M., and Ryan Johnson. "Colgate-Palmolive: Staying Ahead in Oral Care." Harvard Business School Case 311-120, June 2011. (Revised August 2011.)
      • June 2011 (Revised May 2012)
      • Case

      L'Oréal: Global Brand, Local Knowledge

      By: Rebecca M. Henderson and Ryan Johnson
      Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oréal was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Oréal had to cater to a diverse customer base: an aging population in the West, ethnic... View Details
      Keywords: Globalization; Brands and Branding; Marketing Communications; Change Management; Sales; Emerging Markets; Segmentation; Innovation and Invention; Beauty and Cosmetics Industry; France; United States
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      Henderson, Rebecca M., and Ryan Johnson. "L'Oréal: Global Brand, Local Knowledge." Harvard Business School Case 311-118, June 2011. (Revised May 2012.)
      • 20 May 2011
      • Other Presentation

      Value-Based Health Care Delivery

      By: Michael E. Porter
      This presentation draws on Redefining Health Care: Creating Value-Based Competition on Results (with Elizabeth O. Teisberg), Harvard Business School Press, May 2006; ―A Strategy for Health Care Reform—Toward a Value-Based System, New England Journal of Medicine, June... View Details
      Keywords: Health Care and Treatment; United States
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      Porter, Michael E. "Value-Based Health Care Delivery." Centers for Medicare & Medicaid Services, Baltimore, MD, May 20, 2011.
      • 9 May 2011
      • Other Presentation

      Value-Based Health Care Delivery

      By: Michael E. Porter
      This presentation draws on Redefining Health Care: Creating Value-Based Competition on Results (with Elizabeth O. Teisberg), Harvard Business School Press, May 2006; ―A Strategy for Health Care Reform—Toward a Value-Based System, New England Journal of Medicine, June... View Details
      Keywords: Health Care and Treatment; United States
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      Porter, Michael E. "Value-Based Health Care Delivery." American Association for Thoracic Surgery Annual Meeting, Philadelphia, PA, United States, May 9, 2011.
      • May 2011
      • Article

      Nonsimultaneous Chains and Dominos in Kidney Paired Donation—Revisited

      By: Itai Ashlagi, Duncan S. Gilchrist, Alvin E. Roth and Michael A. Rees
      Since 2008 kidney exchange in America has grown in part from the incorporation of non-directed donors in transplant chains rather than simple exchanges. It is controversial whether these chains should be performed simultaneously ("domino paired donation," DPD) or... View Details
      Keywords: ABO Incompatibility; Allosensitization; Paired Kidney Exchange; Regional Sharing; Simulation Models; Transplantation Policy; Health Care and Treatment; Supply Chain; Risk and Uncertainty; Logistics; United States
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      Ashlagi, Itai, Duncan S. Gilchrist, Alvin E. Roth, and Michael A. Rees. "Nonsimultaneous Chains and Dominos in Kidney Paired Donation—Revisited." American Journal of Transplantation 11, no. 5 (May 2011): 984–994.
      • May 2011
      • Article

      Underdog Branding: Why Underdogs Win in Recessions

      By: Neeru Paharia, Anat Keinan and Jill Avery
      Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details
      Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
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      Paharia, Neeru, Anat Keinan, and Jill Avery. "Underdog Branding: Why Underdogs Win in Recessions." European Business Review (May 2011): 53–56. (Invited Article.)
      • March 2011 (Revised March 2011)
      • Case

      Horizon Blue Cross Blue Shield of New Jersey - Managing in the Shadow of Health Care Reform

      By: Felix Oberholzer-Gee, Raffaella Sadun and Richard G. Hamermesh
      Per the Patient Protection and Affordable Care Act (PPACA), which President Obama signed in 2010, states would be required to create state-wide health insurance marketplaces - the Health Benefit Exchanges (HBEs) - in which individuals and small employers could choose... View Details
      Keywords: Insurance; Health Care and Treatment; Governing Rules, Regulations, and Reforms; Emerging Markets; Risk and Uncertainty; Health Industry; Health Industry; New Jersey
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      Oberholzer-Gee, Felix, Raffaella Sadun, and Richard G. Hamermesh. "Horizon Blue Cross Blue Shield of New Jersey - Managing in the Shadow of Health Care Reform." Harvard Business School Case 711-403, March 2011. (Revised March 2011.)
      • Article

      Designing Transparency Systems for Medical Care Prices

      By: David Cutler and Leemore S. Dafny
      In the contentious political environment surrounding health care reform, calls for increased price transparency in health care are among the few areas of general agreement. But the wrong kind of transparency could actually harm patients, rather than help them. View Details
      Keywords: Transparency; Health Care and Treatment; Price
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      Cutler, David, and Leemore S. Dafny. "Designing Transparency Systems for Medical Care Prices." New England Journal of Medicine 364, no. 10 (March 10, 2011): 894–895.
      • March 2011 (Revised August 2014)
      • Background Note

      Social Media in Health Care

      By: Regina E. Herzlinger, Selin Gunal Tyler and Charles C. Huang
      This note reviews the social media firms in health care that help providers and consumers to interact and their nascent business models. View Details
      Keywords: Business Model; Health Care and Treatment; Digital Platforms; Social and Collaborative Networks; Health Industry
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      Herzlinger, Regina E., Selin Gunal Tyler, and Charles C. Huang. "Social Media in Health Care." Harvard Business School Background Note 311-093, March 2011. (Revised August 2014.)
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