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Show Results For
- All HBS Web
(1,164)
- People (3)
- News (281)
- Research (713)
- Multimedia (14)
- Faculty Publications (363)
- 29 Jan 2013
- First Look
First Look: Jan. 29
PublicationsForeign Direct Investment and Growth: On the Role of Complementarities, the Search for Mechanisms, and the Potential for Linkages Authors:Alfaro, Laura, and Matthew Johnson Publication:Encyclopedia of Financial Globalization... View Details
Keywords: Sean Silverthorne
- 01 Feb 2000
- News
HBS Alumni Association Board of Directors: President's Report
Thorborg (12th ISMP) and Christoph-Matthias Brand (MBA '94), plans for the 2000 HBS Global Alumni Conference in Berlin are proceeding very well. The conference, scheduled for June 13-16, boasts a full agenda... View Details
Keywords: Edmund A. Hajim (MBA '64)
- 01 Mar 2014
- News
Everything Old Is a New Opportunity
global organization whose mission is accelerating innovation to improve the lives of older adults. Much of their early work has been nurturing promising entrepreneurs through the aptly named Aging2.0 GENerator—which provides strategic... View Details
- Web
The Art of "Posting" - The Art of American Advertising
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details
- 17 Oct 2006
- First Look
First Look: October 17, 2006
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707419 Lenovo: Building a Global Brand Harvard Business School Case 507-014 Announced in December 2004, the $1.75 billion acquisition of IBM's... View Details
Keywords: Sean Silverthorne
- 06 Sep 2012
- News
Fashion-Forward
be a skill I could use in my career,” Amed says by phone from London. In fact, Amed has developed a worldwide following by employing those very same qualities. Launched in 2007, his website The Business of Fashion attracts more than 200,000 visitors each month for its... View Details
- 01 Dec 2002
- News
What You Know Depends on Where You Go
of the market, such as the availability of distribution. Being a first-mover can be even more critical in such markets, they say, less for brand identity than to grasp potentially scarce distribution resources. While exploring emerging... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
2008 hired a neuromarketing firm to look into how consumers respond to Cheetos, the top-selling brand of cheese puffs in the United States. Using EEG technology on a group of willing subjects, the firm determined that consumers respond... View Details
- 14 Nov 2007
- First Look
First Look: November 14, 2007
languages—are closely connected. Analyzing more than 2,000 products launched by 210 firms, the present article explores how the variety of product languages is approached in the strategy of innovators and imitators. The Country Effect: Leveraging the Origin of a View Details
Keywords: Martha Lagace
- 10 Jan 2018
- Research & Ideas
Working for a Shamed Company Can Hurt Your Future Compensation
iPhoto In the blink of an instant, a corporate brand can turn from sterling to tarnished. Just ask Volkswagen or Wells Fargo—two prestigious names that have become associated with scandal in recent years, and now become synonymous with... View Details
- 01 Jun 2000
- News
HBS Alumni Association Board of Directors: President's Report
meantime, planning for the HBS Global Alumni Conference in Berlin continues apace, and we are thrilled to see that as of late April, close to one thousand people had registered to attend. This is clearly a record -- and a testament to the... View Details
Keywords: Edmund A. Hajim (MBA 1964)
- 01 Sep 2011
- News
The City Solution
the greenhouse effect, or global warming, and you’ll likely get an earful. But Mike is a little different. From his vantage point in what’s been called the second-toughest job in America, he really knows about those issues, and he knows... View Details
- 01 Apr 2000
- News
Getting the Message
Global Internet Practice. He previously served as founder and CEO of an interactive brand marketing consultancy, where he developed patented applications to help corporations build relationships between... View Details
Keywords: Susan Young
- 19 Jul 2011
- First Look
First Look: July 19
provider must decide whether to IPO or accept an offer to be acquired by Euromoney, a global publishing and information content provider that is eager to launch an Internet information service. The case contains a term sheet that can be... View Details
Keywords: Sean Silverthorne
- 28 May 2013
- Research & Ideas
Can LEGO Snap Together a Future in Asia?
uncertainty in global markets and a diminishing control in their environments generally. For companies to "break through the illusion of certainty," she says, they must embrace imaginative, creative thinking to better prepare... View Details
- Web
Online Entrepreneurial Marketing Course | HBS Online
the stakeholders making purchasing decisions Understand the importance of brand-building and the key components of an effective brand Build a media strategy across paid, earned, and owned channels Evaluate and identify growth... View Details
- 17 Mar 2015
- First Look
First Look: March 17
dealer of loose gemstones in 1969 in Jaipur, India. By the 2000s, it was headquartered in Dubai, United Arab Emirates, and had expanded into diamonds and retail. The family business was now in its second generation of leadership and aimed to become a top View Details
Keywords: Sean Silverthorne
- 25 Oct 2016
- First Look
October 25, 2016
insulate consumers from cost sharing, thereby undermining insurers’ ability to influence drug utilization. We study the impact of copay coupons on branded drugs first facing generic entry between 2007 and 2010. To overcome endogeneity... View Details
Keywords: Sean Silverthorne
- 04 Mar 2008
- News
HBS Blogs
evangelist to the arts”; archived since Aug. 2006) MBA 1977H Geoff Hibner, Laid Off and Looking, http://blogs.wsj.com/laidoff/ a collective WSJ blog written by 8 people. MBA 1978D Richard Edelman 6 A.M., http://www.edelman.com/speak_up/blog/ (the CEO of an independent... View Details