Publications

Profile

Michelle Lee

differentiate learning for their students, showed Michelle "how a company builds from the ground up. I learned what I really love is the early stages of a company where you're figuring out the unknown, testing out different strategies, and creatively scaling View Details

Keywords: Consulting; Retail/Hospitality

May 2024
Case

Pernod Ricard: Uncorking Digital Transformation

By: Iavor Bojinov, Edward McFowland III, François Candelon, Nikolina Jonsson and Emer Moloney

This case study explores the opportunities and challenges of the digital transformation journey of French wine and spirits company Pernod Ricard. As part of the transformation, the company launched four key digital programs (KDPs) aimed at using data and artificial... View Details

Keywords: Business Organization; Business Divisions; Talent and Talent Management; Global Strategy; AI and Machine Learning; Analytics and Data Science; Digital Transformation; Digital Strategy; Advertising; Sales; Organizational Culture; Product Development; Decision Making; Technology Adoption; Alignment; Expansion; Food and Beverage Industry; France; Europe

10 Mar 2015
Research & Ideas

The Surprising Winners and Losers in the Retail Revolution

sell these products online, in the store, or both, and how? Take lighting as an example. Home Depot asked: How do we best help customers with their lighting needs? What knowledge, products, and services do they need and in what form? What... View Details

Keywords: by Sean Silverthorne; Retail

April 2023
Case

Fizzy Fusion: When Data-Driven Decision Making Failed

By: Michael Parzen, Eddie Lin, Douglas Ng and Jessie Li

This is a case about a fictional New York beverage company called Fizzy Fusion. The business is facing supply chain and inventory management challenges with its new product, SparklingSip. Despite seeking help from a data science consulting firm, the machine learning... View Details

Keywords: Supply Chain Management; Production; Risk and Uncertainty; Analytics and Data Science; Food and Beverage Industry

26 Sep 2013
Research & Ideas

Behind India’s Economic and Political Woes

case in China, adequate investment had been put into roads, bridges, and power plants, I suspect that a much larger fraction of the money coming into India would have been productively deployed into longer-term fixed assets, securing it... View Details

Keywords: by Zeenat Potia

12 Feb 2025
Blog Post

How risk can be the key to a sustainable future with Sophie Levin (MS/MBA: Engineering Sciences 2022

What were you doing prior to HBS? What made you decide to go to HBS? Before HBS, I worked at Tesla as a design engineer and project manager. I had the opportunity to work on groundbreaking products alongside some of the smartest and most... View Details

December 1970 (Revised September 2006)
Case

Harmon Foods, Inc.

Prediction and shipment has been a scheduling and budgetary problem. Multiple regression is suggested as a solution. Evaluation of regression coefficients leads to better understanding of trend, seasonality, and promotion effectiveness. View Details

Keywords: Demand and Consumers; Production; Forecasting and Prediction; Budgets and Budgeting; Food and Beverage Industry; Food and Beverage Industry

May 2022
Supplement

Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein

This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed... View Details

Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Food and Beverage Industry; United States

09 Mar 2016
Lessons from the Classroom

In This Classroom, Beer Can Improve Your Grade

simulations, but Strategic Brew stands alone in scope. All 940 first-year students play the game simultaneously as part of the required Strategy course. Roughly 40 faculty and project members manage and supervise the events. “It’s a View Details

Keywords: by Roberta Holland; Food & Beverage; Food & Beverage

Charles E. Hires

Hires invented one of the world’s most popular soft drinks – root beer. He incorporated his company with a capitalization of $300,000, which steadily expanded into millions. He was also a pioneer in the production of condensed milk,... View Details

Keywords: Food & Tobacco

02 Jan 2018
Op-Ed

'Dear Working Knowledge'--Our Favorite Reader Comments of the Year

of life in the home--should be viewed as a miserable chore. I look forward to coming home from work and spending time mindfully cooking fresh foods and ... yes, even mindfully housecleaning (it takes less than an hour. Seriously.). It's... View Details

Keywords: by Sean Silverthorne

30 Mar 2022
News

Giving Hope and Comfort

items—the soap and the shampoo—that were most prized by the organizations that received the donations. A social worker from Catholic Charities who called Feingold to thank him explained that few people think to donate such expensive basics, but the need is great. View Details

15 Jun 2016
Research & Ideas

These VC Partners May Make Your Firm Less Innovative

developed by the Food and Drug Administration (FDA), they were able to tell which companies were competitors in the same patient application areas (such as cardiology, oncology, or urology) and product... View Details

Keywords: by Michael Blanding; Financial Services; Banking

01 Mar 2023
News

Case Study: Power Nappy

Illustration by Alvaro Dominguez Before she had a baby of her own, Amrita Saigal (MBA 2014) kept hearing from friends that the “natural” diapers on the market didn’t hold up as well as the old standards, like Pampers. Trained as a mechanical engineer, Saigal knew her... View Details

Keywords: Jen McFarland Flint; Miscellaneous Manufacturing; Manufacturing

15 Mar 2010
News

A Business Ripe for Picking?

Keywords: wine; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing

06 May 2002
Research & Ideas

A Toolkit for Customer Innovation

to bolster and enhance the taste of nearly all processed foods because manufacturing techniques weaken the real flavors. The development of those added flavors requires a high degree of customization and expertise, and the practice... View Details

Keywords: by Stefan Thomke & Eric Von Hippel

December 2022 (Revised February 2023)
Case

Marfrig's Quest for Sustainable Beef

By: Jose B. Alvarez, Pedro Levindo and Ruth Costas

Marfrig, one of the world’s leading meatpackers, strived to comply with its commitment to have a deforestation-free value chain in Brazil by 2030. The company also pledged to reduce its emissions of greenhouse gases in accordance with the guidelines set by the... View Details

Keywords: Agribusiness; Animal-Based Agribusiness; Plant-Based Agribusiness; Acquisition; Family Business; Communication Strategy; Environmental Management; Climate Change; Environmental Regulation; Environmental Sustainability; Bonds; Food; Global Strategy; Goods and Commodities; Government and Politics; Political Elections; Leading Change; Marketing; Product Marketing; Product Positioning; Supply Chain; Supply Chain Management; Corporate Social Responsibility and Impact; Business and Government Relations; Business and Stakeholder Relations; Partners and Partnerships; Strategy; Adaptation; Business Strategy; Commercialization; Competitive Strategy; Corporate Strategy; Diversification; Expansion; Food and Beverage Industry; Food and Beverage Industry; Brazil; Latin America; Argentina; Uruguay; North America; United States; Europe; Asia; China