Food Marketing - Publications - Faculty & Research

May 25, 2016
Comment

How Consumers and Businesses are Reshaping Public Health

Healthcare and education are two issues in which citizens around the world, rich and poor, are passionately interested. It has long been appreciated that the way that a society treats its youngest and oldest members says much about its moral maturity. Economic... View Details

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30 Apr 2012
Research & Ideas

India’s Ambitious National Identification Program

Unique Identification System," with Anjali Raina (HBS AMP 174, 2008), executive director of the HBS India Research Center in Mumbai. "Any company that wants to operate in emerging markets that are large and populous, like China,... View Details

Keywords: by Dina Gerdeman

08 Sep 2010
First Look

First Look: September 8, 2010

adult decision maker. Finally, we list a set of open questions that could be profitably addressed by future research. Social Preferences and Strategic Uncertainty: An Experiment on Markets and Contracts Authors:Marco Piovesan, Antonio... View Details

Keywords: Sean Silverthorne

12 Feb 2008
First Look

First Look: February 12, 2007

and French size and value portfolios, the market portfolio, bond portfolios, and the entire cross-section of stocks. Download the paper: http://www.hbs.edu/research/pdf/08-060.pdf Testing a Purportedly More Learnable Auction Mechanism... View Details

Keywords: Martha Lagace

23 Feb 2011
First Look

First Look: Feb. 23

service (price) sensitive customers in markets where it has supplied relatively high (low) levels of service quality in the past. Furthermore, we show that it is the high quality incumbent's most valuable customers, those with the longest... View Details

Keywords: Sean Silverthorne

November 2022
Case

Chêne Bleu: Caught in the Trade Tariff Crossfire

By: Dante Roscini, Elena Corsi and Daniela Beyersdorfer

A French wine estate faced a 25% tariff on its U.S. exports following a multi-decade-long EU-U.S. trade dispute in the aerospace industry. View Details

Keywords: Trade; Globalized Markets and Industries; Business Startups; Business Strategy; Expansion; Family Business; Distribution; Agribusiness; Taxation; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; France; United States; Europe

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04 Dec 2012
Research & Ideas

Book Excerpt: Harder Than I Thought

things. And I've heard all that schlock about how Lou Gerstner was a food company CEO when he took over and saved IBM. But I don't buy it. That was a different company, in a different situation, in a different time. IBM was in the... View Details

Keywords: by Robert D. Austin, Richard L. Nolan & Shannon O'Donnell; Aerospace

June 2009
Teaching Note

COFCO Xinjiang Tunhe Co., Ltd. (TN)

By: David E. Bell, Sarah Morton and Mary Louise Shelman

Teaching Note for [508079]. View Details

Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Goals and Objectives; Quality; Price; Competitive Strategy; Contracts; Supply and Industry; Business or Company Management; Problems and Challenges; Safety; Cost Management; Food and Beverage Industry; Food and Beverage Industry; China

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November 2002 (Revised June 2003)
Case

Monsanto: Leadership in a New Environment

By: Ray A. Goldberg, James Weber and James M Beagle

Monsanto is the biotechnology leader in agriculture. How does it use its leadership in Round Up to fund long-term research and development in biotechnology that is acceptable to the priority system of consumers in different parts of the world? Includes color exhibits. View Details

Keywords: Research and Development; Science-Based Business; Food; Business or Company Management; Agribusiness; Industry Growth; Customer Focus and Relationships; Globalization; Leadership; Biotechnology Industry; Agriculture and Agribusiness Industry; United States

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12 Apr 2011
First Look

First Look: April 12

China's burgeoning agriculture market with its unstated obligation to provide guidance and expertise in food safety, technology, and jobs for rural farmers while still competing against the growing cadre of... View Details

Keywords: Sean Silverthorne

05 Oct 2009
Research & Ideas

The Vanguard Corporation

Can we use our capabilities in the electronic sensor business to deal with these problems and issues? For example, one of the things they are working on is biosensors that can be attached to the food chain, so that the freshness of View Details

Keywords: by Sean Silverthorne

04 Apr 2007
Research & Ideas

The Business of Global Poverty

Every night on the outskirts of Manila, thousands of people lie down to sleep amid acres of rotting food and industrial detritus in a vast urban dumping ground called Payatas. At dawn, they rise and swarm across a featureless landscape of... View Details

Keywords: by Garry Emmons

05 Mar 2014
What Do You Think?

When Will the Next Dot.com Bubble Burst?

Summing Up Is "Collateral Damage" from Economic Bubbles Inevitable, Necessary, and Useful? According to the old saw, markets are made by differences of opinion. If that's the case, there is a real View Details

Keywords: by James Heskett; Publishing; Retail

January 2003 (Revised December 2003)
Case

Joint Juice

Focuses on Joint Juice, a start-up in the new-age beverage category. The company has a patented formula for producing a glucosamine beverage, the only one on the market. (Glucosamine is a nutritional supplement believed to help rejuvenate joints and treat arthritis.)... View Details

Keywords: Business Startups; Growth and Development Strategy; Business or Company Management; Competitive Strategy; Expansion; Corporate Strategy; Industry Structures; Entrepreneurship; Food and Beverage Industry

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2007
Working Paper

Mental Accounting and Small Windfalls: Evidence from an Online Grocer

By: Katherine L. Milkman, John Beshears, Todd Rogers and Max H. Bazerman

We study the effect of small windfalls on consumer spending decisions by examining the purchasing behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a $10-off coupon they received from their... View Details

Keywords: Spending; Consumer Behavior; Mathematical Methods; Food and Beverage Industry; Food and Beverage Industry

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23 Jun 2003
Research & Ideas

Historically Speaking: A Roundtable at HBS

shareholder value. The door is more wide open for people of different ethnic and religious backgrounds from both genders. Koehn: I kept running into the issue of leadership as I delved into the lives of the six individuals in my book: Josiah Wedgwood trying to create a... View Details

Keywords: by Jim Aisner

10 Jan 2005
Research & Ideas

Motivation and the Cross-Sector Alliance

underlying framework that compels such partnerships as between a food bank in Mexico and a supermarket in the United States, providing insights into the DNA of a successful collaboration that are broadly applicable. Our excerpt from the... View Details

Keywords: by James Austin, Ezequiel Reficco & SEKN research team

21 Feb 2005
Research & Ideas

The VC Quandary: Too Much Money

School. Intel Capital, the chipmaker's venture division, has scaled back somewhat from the hyper investment levels of 2000, "but I've always thought it was really important in the venture market to stay in the market, be in the View Details

Keywords: by Julie Jette; Financial Services

12 Dec 2017
First Look

New Research and Ideas, December 12, 2017

engaging in a pre-eating ritual over a 5-day period helped participants reduce calorie intake (Experiment 1). Pairing a ritual with healthy eating behavior increased the likelihood of choosing healthy food in a subsequent decision... View Details

Keywords: Sean Silverthorne