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- All HBS Web
(1,503)
- People (1)
- News (299)
- Research (1,029)
- Events (2)
- Multimedia (2)
- Faculty Publications (689)
- March 1996 (Revised October 1997)
- Case
Dewar's (B): Preliminary Results of the Repositioning Campaign
By: Alvin J. Silk and Lisa Klein Pearo
Reports the strategic choices made by Dewar's and briefly describes the implementation of the campaign from its launch in September 1993 through September 1995. View Details
Keywords: Product Positioning; Marketing Strategy; Advertising Campaigns; Food and Beverage Industry
Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (B): Preliminary Results of the Repositioning Campaign." Harvard Business School Case 596-085, March 1996. (Revised October 1997.)
- 23 May 2019
- Book
These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems
common theme and we were able to detect some patterns. There basically is an infinite combination of five core strategies being used across a spectrum of impact to make positive change. The strategies include finance for social purpose, capacity building, product and... View Details
- Web
Annual Cost of Attendance | MBA
for the 2025–2026 Academic Year 9-Month Total Cost Single Tuition $78,700 Course & Program Materials Fee $2,800 HUHS Student Health Fee (SHF) $1,800 Student Health Insurance Plan (SHIP) $4,308 HUSHP for Student Spouses/Dependents $0 Housing $18,900 ($2,100/mo) View Details
- 18 Apr 2012
- Research & Ideas
HBS Cases: Who Controls Water?
Although much of the globe is awash in it, the allocation of water for human consumption is anything but easy. As the planet's population grows, urbanizes, and is subjected to climate change, many experts foresee a global water crisis (and resulting View Details
- February 2025 (Revised February 2025)
- Case
Managing Complexity at mymuesli
By: Thomas Graeber and Stacy Straaberg
In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion... View Details
- 1982
- Chapter
The Capacity Expansion Process in a Growing Oligopoly: The Case of Corn Wet Milling
By: A. Michael Spence and M. E. Porter
- November 1998 (Revised November 1999)
- Case
British Sugar in China
By: Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder
British Sugar, the first major diversification of Associated British Foods, is entering China as part of the global sweetener, starch, and ingredient strategy. View Details
Keywords: Trade; Food; Globalization; Marketing Strategy; Market Entry and Exit; Diversification; Consumer Products Industry; China; United Kingdom
Goldberg, Ray A., Carin-Isabel Knoop, and Srinivas Sunder. "British Sugar in China." Harvard Business School Case 599-059, November 1998. (Revised November 1999.)
- 01 Dec 2010
- News
Do Good: Eat Chocolate
A FEEL-GOOD HIGH: Founder Sarah Endline with sweetriot’s tiny treats. As a girl in Auburn, Michigan, a small town two hours north of Detroit, Sarah Endline (MBA 2001) grew up with a clear understanding of the link between crops in the field and View Details
- 07 Jan 2013
- Lessons from the Classroom
Culture Changers: Managing High-Impact Entrepreneurs
Saffronart, and food businesses Whole Foods and the James Beard Foundation. Khaire created the course, she says, because these industries function in fundamentally different ways than those in industries... View Details
- January 2009
- Case
VOSS Artesian Water from Norway
By: Youngme E. Moon, Gail J. McGovern, Daniela Beyersdorfer and Vincent Marie Dessain
VOSS is a Norwegian bottled water company that produces one of the world's purest drinking waters, sold at an ultra-premium price in a sleek cylindrical glass bottle of minimalist design. In the U.S. (the company's primary market), VOSS's high-end brand presence is... View Details
Keywords: Brands and Branding; Marketing Channels; Marketing Strategy; Product; Luxury; Food and Beverage Industry; Norway; United States
Moon, Youngme E., Gail J. McGovern, Daniela Beyersdorfer, and Vincent Marie Dessain. "VOSS Artesian Water from Norway." Harvard Business School Case 509-040, January 2009.
- 01 Mar 2006
- News
The Little Ice-Cream Company That Could
ventured into Kansas City and Chicago. But that meant marketing under a different name — another of Rogers’ many war stories. A year after Rogers and Cronk bought Dreyer’s, a lawyer from Kraft Foods, owner at the time of nationally... View Details
- 08 Dec 2003
- Research & Ideas
Why Europe Lags in Pharmaceuticals and Biotech
worldwide pharmaceuticals spending, according to Food and Drug Administration Commissioner Mark McClellan.) One problem, several panelists noted, is that European healthcare systems do not reimburse the high prices charged for new drugs,... View Details
- 01 Sep 2017
- News
A Jolt for the African Coffee Industry
offset a decades-long slump in output. BCG finds that consumer preferences in different countries shape different purchasing habits: Kenyans prefer to purchase coffee and tea at supermarkets, while Ethiopians prefer kiosks. Learn more about hot drink View Details
- June 1990
- Supplement
Perrier Relaunch
By: Stephen A. Greyser and Norman Klein
Supplements Perrier Recall: A Source of Trouble. View Details
Greyser, Stephen A., and Norman Klein. "Perrier Relaunch." Harvard Business School Supplement 590-130, June 1990.
- 06 May 2002
- Research & Ideas
A Toolkit for Customer Innovation
pace of change in many markets accelerates and as some industries move toward serving "markets of one," the cost of understanding and responding to customers' needs can easily spiral out of control. In the course of studying... View Details
Keywords: by Stefan Thomke & Eric Von Hippel
- May 2000
- Case
J & B
Michael Stoner finds himself called upon to reposition a once venerable and highly profitable brand of Scotch whisky. He must find a cultural trend. View Details
- 28 May 2017
- Blog Post
HBS on the Road: Ghana, Nigeria, and Côte d'Ivoire
afternoon and wandered through the Makola Market in Accra for a few hours. In addition to the interesting foods and wares—an unbelievable assortment of things to buy from pvc pipes to exotic peppers—I... View Details
- 31 Mar 2022
- Blog Post
Setting Interns Up for Success at a Startup
silk and apply it to food, creating natural protection that slows spoiling and keeps food fresher for longer. Products can be integrated at any time from farm to shelf, allowing food producers, processors,... View Details
- 2022
- Working Paper
Consumer Reviews and Regulation: Evidence from NYC Restaurants
By: Chiara Farronato and Georgios Zervas
We investigate the informativeness of hygiene signals in online reviews, and their effect on consumer choice and restaurant hygiene. We first extract signals of hygiene from Yelp. Among all dimensions that regulators monitor through mandated restaurant inspections, we... View Details
Keywords: Restaurants; Reviews; Hygiene; Yelp; Regulation; Food; Governing Rules, Regulations, and Reforms; Consumer Behavior
Farronato, Chiara, and Georgios Zervas. "Consumer Reviews and Regulation: Evidence from NYC Restaurants." NBER Working Paper Series, No. 29715, February 2022.
- 01 Feb 2002
- News
Burger Art
"As long as consumers are buying the product, we won't stop reinventing ketchup," said Keller, who was named 2001's Grand Marketer of the Year by Brandweek magazine for his colorful innovations. "The only boundary is what kids tell us... View Details