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- Faculty Publications (1,731)
- November 2024
- Case
Dr. Bombay Ice Cream
By: William R. Kerr, Alexis Brownell and Michael Liu
This case examines the creation, launch, and rapid growth of Dr. Bombay Ice Cream, a joint venture between Happi Co., a consumer packaged goods incubator, and entertainment mogul Snoop Dogg, with his son, Cordell Broadus. The brand was inspired by a Bored Ape Yacht... View Details
- May 2021
- Case
The SMA Foundation: Steering Therapeutic Research and Development in a Rare Disease
By: Amitabh Chandra, Spencer Lee-Rey and Caroline Marra
This case explores incentives for rare disease drug development by chronicling the role of the Spinal Muscular Atrophy (SMA) Foundation in forming strategic partnerships with the scientific research community and pharmaceutical developers to transform the trajectory... View Details
- January 2009 (Revised July 2009)
- Case
Targanta Therapeutics: Hitting a Moving Target
By: Arthur A. Daemmrich
This case explores regulatory, product testing, and business strategy at Targanta Therapeutics, a biotech company preparing its first new drug application to the FDA. In October 2007, Mark Leuchtenberger, president and CEO of Targanta—which has just held a successful... View Details
- 14 Feb 2011
- Research & Ideas
Clay Christensen’s Milkshake Marketing
Updated to clarify a failure rate figure included in an earlier version. When planning new products, companies often start by segmenting their markets and positioning their merchandise accordingly. This segmentation involves either dividing the market into product... View Details
- Web
Hiring Organizations
The VMG Partners Volo Sports Volpi Capital W Wafra Inc. Wagmo Walmart / Walmart eCommerce Walt Disney Company, The Warburg Pincus LLC Warner Bros. Discovery Watertower Ventures Waymo Wegmans Food Markets Wellington Management Wells Fargo... View Details
- Teaching Interest
Overview
By: Rob Markey
Managing Service Operations - MBA Elective Curriculum
World-class service organizations deeply understand the needs and behaviors of their customers, and design, manage, and improve their operating models accordingly. This course... View Details
Keywords: Customer Lifetime Value; Customer Centric Initiative; Customer Engagement; Service Management; Service Profit Chain; Service Design; Service Models; Service Excellence; Customer Focus and Relationships; Customer Satisfaction; Customer Value and Value Chain; Service Delivery; Service Operations
- September 1991 (Revised August 1994)
- Background Note
Note on Pharmaceutical Industry Regulation
Traces the evolution of U.S. regulatory policy towards the pharmaceutical industry over the course of the twentieth century. A major theme is the steady shift away from a policy of 'let the buyer beware' to the creation of a complex and time-consuming review process,... View Details
- Web
Accounting & Management - Faculty & Research
Industry ; United States Citation Educators Related Soltes, Eugene, and Thales S. Teixeira. "Live Nation and Ticketmaster." Harvard Business School Case 125-124, June 2025. Redefining the Edge: Jahez’s Strategic Pivot in Saudi Arabia’s View Details
- 2023
- Working Paper
How Wicked Problems Drive Business Performance: A Review of the Academic Literature
By: Caroline Adelson, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price and Marco Iansiti
Recent years have seen a rise in the number of businesses engaged in the pursuit of “purposeful” activities – that is, activities that engage with the broader community in ways that expand beyond the pursuit of shareholder value. Many of these activities involve... View Details
- 08 Nov 2016
- News
The Upside of Uncertainty
- 28 Oct 2010
- Working Paper Summaries
The Distinct Effects of Information Technology and Communication Technology on Firm Organization
- 2017
- Article
Refugees Misdirected: How Information, Misinformation and Rumors Shape Refugees’ Access to Fundamental Rights
By: Melissa Carlson, Laura Jakli and Katerina Linos
The global refugee regime represents one of the few generous commitments governments offer to outsiders. Indeed, few persons fleeing armed conflict actually claim international protection upon first arriving in Europe, even though the benefits of legal protection are... View Details
- November 2020
- Supplement
Valuing Celgene's CVR
By: Benjamin C. Esty and Daniel Fisher
When Bristol-Myers Squibb (BMS) acquired Celgene Corporation in November 2019, Celgene shareholders received cash, BMS stock, and a contingent value right (CVRs) that would pay $9 if the U.S. Food and Drug Administration (FDA) approved three of Celgene’s late stage... View Details
- March 2011
- Article
Restaurant Organizational Forms and Community in the U.S. in 2005
By: Glenn R. Carroll and Magnus Thor Torfason
Recent sociological theory and research highlights food, drink, and restaurants as culturally meaningful and related to social identity. An implication of this view holds that the prevalence of corporate chain restaurants affects the sociological character of... View Details
- Article
Milestones in Marketing
By: John A. Quelch and Katherine Jocz
Marketing flourished in U.S. business schools in the prosperous years following World War II. Students preparing for assistant-product-manager positions at the likes of Procter & Gamble, Lever, and General Foods enrolled in courses in marketing management, management... View Details
- November 2005 (Revised September 2007)
- Case
Beijing Hualian
By: David E. Bell and Mary L. Shelman
China's fifth largest domestic retailer faced intensifying competition from Wal-Mart and Carrefour with the opening of China's fast-growing retail market in January 2005. In response, Beijing Hualian developed a new "Family Store" format targeted at the nation's... View Details
Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage
Hundreds of large organizations worldwide have used the groundbreaking Service Profit Chain to improve business... View Details
- Web
Curriculum - Case Method Project
Interstate Commerce Commission; meatpacking; railroads; regulation; regulatory capture; interest groups; food safety; Upton Sinclair; President Theodore Roosevelt; Meat Inspection Act; Food and Drug Act The... View Details
- August 2020 (Revised March 2021)
- Case
Migros Turkey: Scaling Online Operations (A)
By: Antonio Moreno and Gamze Yucaoglu
The case opens in November 2019 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are contemplating what the best fulfillment format and... View Details
- November 2019
- Case
Edita: Making Choices in Uncertain Times
By: Caroline M. Elkins, Juan Alcácer, Alpana Thapar and Youssef Abdel Aal
After 15 years of steady growth and expansion, Edita, a leading Egyptian snack producer, faced a series of challenges in the wake of the Arab Spring. In January 2011, the Egyptian Revolution sparked political and economic turmoil that reflected the waves of protest and... View Details